This interview script covers 8 topics to discuss with restaurant professionals about partnering with a food delivery and ordering service called YUM Next Door. The topics include introducing themselves and YUM Next Door, understanding the restaurant's characteristics, getting the professional's opinion on being a partner, discussing what parts of their menu they would offer online, the importance of delivery and whether the restaurant already has their own system or would use YUM Next Door's, and confirming the option for a quick pick up service instead of delivery. The script aims to validate hypotheses around key resources needed like owning their own delivery fleet or charging a delivery fee, and ensures the interviewee was understood correctly at the end.

1. INTERVIEW SCRIPT „PROFESSIONALS“
TOPICS / QUESTIONS NOTES HYOPOTHESIS VALIDATED?
1 Introduction
Personal introduction
Purpose and scope of interview
n.a. n.a.
2 Restaurant Characteristics
Type of food, location,range of prices, targeted
customers
Already have a delivery system?
n.a. n.a.
3 Introduction of YND
Very brief, i.e. food ordering and delivery (!)
What is your opinion about that?
Would you a partner of YUM Next Door? Why
or why not? Do you like the idea ?
Will you offer your whole menu online? Only a
part of it?
Website
5 Im portance of delivery
If you already have a delivery system,would
you use it to work for us? Would you prefer us
to have our own one? Will you charge
customers for that if you use your own? If yes,
how much?
Key resources –
need our own
delivery,delivery
fee
7 Pick up service
Would you be able to organize a quick pick up
service for customers who prefer not to pay the
delivery?
Key resources –
Delivery vs Pick up
8 Summary
Summarize and make sure you did not
misunderstand the interviewee.
Do you have anything to add?
n.a.