script professionals

1. INTERVIEW SCRIPT „PROFESSIONALS“
TOPICS / QUESTIONS NOTES HYOPOTHESIS VALIDATED?
1 Introduction
Personal introduction
Purpose and scope of interview
n.a. n.a.
2 Interviewee Characteristics
Gender, Age, Job
n.a. n.a.
3 Attitude towards cooking?
Frequency
Love vs. hate
Alone vs. in community
Good vs. bad cook
Interest in recipes,etc.
Reasons for that attitude?
No time
No want
No skills
No skills to cook
No time to cook
No wantto cook
4 Context of Eating?
At home,at workplace,on the go
Take time vs. in a rush (in front of the
computer?)
Bring own food, cook or buy food (restaurant,
cafeteria, etc.)
How often do you eat dinner at work? Shared
with colleagues?
Satisfied with this situation?
Why or why not?
No time to cook
5 Introduction of YND
Very brief, i.e. food ordering and delivery (!)
What is your opinion about that?
Would you use it? Why or why not?
Website

2. 5 Im portance of convenience?
Filters (location,type, price, delivery time,…)
Search function
Customer ratings
Online payment
Convenience,
usability
6 Im portance of fast delivery? Fast delivery
7 Im portance of variety?
Restaurants
Price and quality ranges
Type, e.g. breakfastvs. lunch
Variety
8 Summary
Summarize and make sure you did not
misunderstand the interviewee.
n.a.