The document outlines the agenda and results of a class presentation on chief food officers. It discusses the results of an initial survey with 109 respondents on landing pages. Two landing page designs are shown to have conversion rates of 12% and 14.9%. Free marketing channels that could be used are then listed, including blog, social media, communities, PR, and email marketing. The next steps outlined are to contact a restaurant consulting company, interview more restaurants, and implement the marketing channels.

1. April 20, 2015
CLASS PRESENTATION 7
Chief
Food
Officers

2. Agenda
Landing Pages Results2
Survey Results1
Free Marketing Channels3
Next steps4

3. First Insights From The Survey
SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS N=109

4. Landing Pages: Overview
Subscribe Now Order Now
SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

5. Landing Pages: Results
Conversion rate
Total visitors
Total conversions
Conversion rate
Total visitors
Total conversions
25
12%
3
SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
134
14,9%
20

6. Free Marketing Channels
SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
Blog
Website (Prototype)
Social Media: Facebook, Instagram, Youtube
Commmunities (Start-up communities on FB)
PR (Online blogs about start-ups and food)
Email marketing (after landing page data
base collection)

7. Next Steps
Contact Resto-in (share experience, logistics process)
Interview 10 more restaurants
Channels
implementation
SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

8. Thank you!
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