Class presentation 7
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The document outlines the agenda and results of a class presentation on chief food officers. It discusses the results of an initial survey with 109 respondents on landing pages. Two landing page designs are shown to have conversion rates of 12% and 14.9%. Free marketing channels that could be used are then listed, including blog, social media, communities, PR, and email marketing. The next steps outlined are to contact a restaurant consulting company, interview more restaurants, and implement the marketing channels.
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This document contains an interview script for professionals about cooking attitudes, eating habits, and opinions on food delivery services. The script includes 8 sections with topics like the interviewee's attitude towards cooking, their typical eating contexts, and how they feel about the convenience and variety offered by food ordering and delivery apps. It aims to understand professionals' needs and validate hypotheses around time constraints, convenience, fast delivery, and variety seeking behavior.
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This document outlines an interview script for students on the topic of cooking habits and attitudes towards food delivery services. The script includes 8 sections that will ask students about their attitude towards cooking, typical eating contexts and satisfaction with food options, introduction to a food delivery and ordering service called YND, and the importance of convenience, fast delivery, and variety when it comes to meal options. The purpose is to understand students' current behaviors and opinions in order to validate hypotheses about a new food delivery service.
Class presentation 5
The document contains information for a class presentation on customer research methods including empathy maps, day-in-the-life maps, personas, and interview briefings. It includes examples of each for students and professionals. The interview briefing section outlines sample interview questions focused on attitudes towards cooking, eating contexts, and opinions on a food delivery service called YND in order to validate hypotheses around lack of cooking skills, time, desire to cook and lack of quality food options as pain points. It also seeks to validate key differentiators of the service including convenience, fast delivery, and variety.
Class presentation 5
The document contains an agenda and materials for a class presentation on customer research methods. It includes empathy maps and personas for students and professionals to understand their perspectives and day-in-a-life schedules. Interview questions are provided to validate a food delivery website concept regarding convenience, fast delivery, and variety. Personas and interview responses will help determine if the key differentiators of the website are validated.
Class presentation 5
The document contains an agenda and materials for a class presentation on customer research methods. It includes empathy maps and personas for students and professionals to understand their perspectives and day-in-the-life examples. It also provides an interview briefing and script to validate concepts for a food delivery website. The key areas covered are empathy mapping, personas, interviews, convenience, delivery speed, and variety of food options.
Lep class presentation-4-v002
The document discusses competition in the food delivery market through a Porter's Five Forces analysis and SWOT analyses of various competitors. It then analyzes the market size using top-down estimates of total addressable market, serviceable addressable market, and serviceable obtainable market based on demographics and internet usage. Potential lessons learned from previous projects are also listed.
Lep class presentation-4-v002
The document discusses competition in the food delivery market through a Porter's Five Forces analysis and SWOT analyses of various competitors. It then analyzes the market size using top-down estimates of total addressable market, serviceable addressable market, and serviceable obtainable market based on demographics and internet usage. Potential lessons learned from previous projects are also listed.
150302 lep class-4-final
The document outlines a class presentation on validating hypotheses for a business model. It discusses 10 hypotheses for key elements of the business model like customer segments, value propositions, channels, and revenue streams. Each hypothesis is given an impact score and likelihood of being invalid. Methods for testing each hypothesis, such as interviews and surveys, are provided along with criteria for validation. The presentation also includes the business model canvas and lessons learned from developing the project.
150301 lep class-4-v002
The document outlines a class presentation for a project evaluating hypotheses for an online food delivery business model. It includes an agenda, summaries of the team's work in developing 10 hypotheses to test, and forms outlining plans to test each hypothesis. Key components of the business model like customer segments, value propositions, channels, and revenue streams are identified as most important. The presentation concludes with a proposed business model canvas and lessons learned from the process.
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- 1. April 20, 2015 CLASS PRESENTATION 7 Chief Food Officers
- 2. Agenda Landing Pages Results2 Survey Results1 Free Marketing Channels3 Next steps4
- 3. First Insights From The Survey SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS N=109
- 4. Landing Pages: Overview Subscribe Now Order Now SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
- 5. Landing Pages: Results Conversion rate Total visitors Total conversions Conversion rate Total visitors Total conversions 25 12% 3 SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS 134 14,9% 20
- 6. Free Marketing Channels SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS Blog Website (Prototype) Social Media: Facebook, Instagram, Youtube Commmunities (Start-up communities on FB) PR (Online blogs about start-ups and food) Email marketing (after landing page data base collection)
- 7. Next Steps Contact Resto-in (share experience, logistics process) Interview 10 more restaurants Channels implementation SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
- 8. Thank you! Visit us at: catolicalisbonentrepreneurs.wordpress.com
Editor's Notes
- AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland
- AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland