This document is a resume for Oormala Yunus Giri outlining work experience and qualifications. It summarizes experience as a General Manager for Tropical Smoothie Cafe and Elevation Burger, increasing sales at both. It also outlines experience as Marketing Manager for Quiznos Sub franchises, and Product Manager for Maybelline New York and Brand Manager for Avon Cosmetics in Malaysia, directing various marketing initiatives and brand management responsibilities. Education includes a Higher Degree in Sales & Marketing and various management training courses.

1. 12221 Pender Creek Circle, Apt. G  Fairfax, Virginia 22033  (703) 399 4104  noormalagiri@yahoo.com
OORMALA YUNUS GIRI
12221PENDER CREEK CIRCLE, FAIRFAX VA 22033 (TEL) 703-399 4104 (EMAIL) NOORMALAGIRI@YAHOO.COM
Business Management~ InternationalBusiness ~ ProductPress Launches ~ ProjectManagement~ Marketing Excellence
Dedicated and results oriented manager with seven years business management experience and twelve years in marketing
brand management in high growth established companies.
Areas of Expertise include:
 Revenue Growth
 Team Building/Staff Training
 Inventory Management
 Guest Relations
 Cost Containment/Control
Languages: English (Fluent)
 Quality Assurance
 Strategic Marketing & Planning
 AdvertisingBudget Management
 Strategic Marketing & Planning
 New Product Development
 Product Positioning
 Presentation Skills
EXPERIENCE & NOTABLE CONTRIBUTIONS
TROPICAL SMOOTHIE CAFE Fairfax, Virginia  2016
A $1M annually business
GENERAL MANAGER
Overturn business from 850k – 1M offering great Marketing Concept to drive better sales. Highest Customer Survey results at
93% vs 76% of company goals.
CONTRIBUTION & PROCESS DEVELOPMENT:
 Increase sales by +15% vs 2015
 Customer Survey increase by +19%
 Managed all daily operations of this full-service, casual theme restaurant
 In Charged of all Marketing campaigns
 Managing 15 employees
 Hired and develop managers
 Training on leadership classes to managers and shift leaders
ELEVATION BURGER  Fairfax, Virginia  2012 to 2015
A $1.5M annually business and Top Restaurant in DMV for Elevation Burger Franchise.
GENERAL MANAGER
A dynamic, results-oriented Restaurant General Manager offering focused leadership to drive sales and profitability in highly
competitive markets. Consistently achieve performance goals through enthusiasm, tenacity and initiative, which complement
knowledge and expertise.
Consistently exceeded monthly sales by 15-20% and maintain being the TOP Elevation Burger Restaurant in Virginia.
Maintain lowest employee turnover rate in district for two years and consistently seven times 100% Secret Shopper.
CONTRIBUTIONS & PROCESS DEVELOPMENT:
 Managed all daily operations of this full-service, casual theme restaurant
 Controlled food, beverages and labor costs
 Supervised two assistant manager and a staff of 25
 Charged with full P&L responsibility and managed forecasting, production and scheduling
 Hired and develop managers
 Create innovative and creative marketing and advertising campaigns to promote restaurant various promotional offers
and increase the brands awareness.
 Managed all aspects of billing, invoicing and payroll activities.
 Perform routine inspections of the restaurant premises to ensure that everything is up to standard.
N

2. 12221 Pender Creek Circle, Apt. G  Fairfax, Virginia 22033  (703) 399 4104  noormalagiri@yahoo.com
 QUIZNOS SUB FRANCHISE  Washington, DC  2007 to 2012
A 5-store franchise in Washington, DC grossing $24M, annually.
MARKETING MANAGER
Providedconsultationanddirectionto marketing vendors,interfacingandmanagingnationallyrecognizedinUSA
‘WillowRun Food,EinsteinBagels&NoahBagels.
KEY ACCOMPLISHMENTS:
 Led and directed the development of direct marketing campaigns, planning and executing store promotions and awareness
tactics, utilizing various marketing channels in acquiring new customers and showing appreciation to an existing customer
base.
 Developed pricing strategies and market analysis, based on analytics and campaign results, while reporting campaign
performance and customer profiles for optimized management of budgets, expenditures, response rates and other
marketing-related operations.
 Collaborated with senior and junior leadership team, developing and implementing corporate-wide programming in
support of CEO’s strategic plans and guidelines, “Better Then Ever” (BTE).
LOREA’L COSMETICS | MABELLINE NEW YORK KUALA LUMPUR MALAYSIA  2006 to 2007
A $15M manufacturer of cosmetics, skincare and hair care products.
PRODUCT MANAGER OF MAYBELLINE NEW YORK
Directedbusinesspositioning,restructuringefforts,operations,andultimatelythesuccessfulsaleof the business.
KEY ACCOMPLISHMENTS:
 Developed finance models to include forecasting, margin analysis and pricing strategies, working directly with media and
advertising agency, Mindshare Corporation and McCkan Erickson, to execute product launches and maintain public
relations activities, such as press conferences and marketing events.
 Worked closely with Paris-based Product Development team on new product development, ensuring consumer needs are
met and enriched.
 Conducted market research of young adult consumers, building and improving the brand’s image, as Brand Manager for
the “number one” cosmetic brand on the market.
AVON COSMETICS  KUALA LUMPUR MALAYSIA  1996 to 2006
A designer, manufacturer, and seller of industrial and construction machinery and equipment.
BRAND MANAGER
Directedbrandinitiativesand awarenesscampaignsforAVON-brandflagship,includingtheTop10Brand in the
companyandto ensuredmeetingthecompanytarget,as wellas the managementforthecolor cosmeticsbrands.
KEY ACCOMPLISHMENTS:
 Protected company’s market share and competitive positioning of category brands, strengthening company’s product
lines and growing revenue on behalf of the company.
 Involved in the development of new and marketable products lines, designed and developed brand image from concept to
commencement, building up the reputation of the new brand, while planning launch initiative.
 Showcasing brand in company brochure attentively managed and promoted brand objectives, unleashing new product
lines and maintaining the brand’s image
 Collaborated closely creative teams on execution of product releases in the brochure, providing brand awareness with
product sourcing and new product development in Regional Countries and Product Development Team, presenting plans
of action to dealers and investors on a quarterly basis.
EDUCATION
Higher Degree in Sales & Marketing
INSTITUTE MARKETING MALAYSIA (IMM) | Selangor Darul Ehsan, Malaysia | Sept 26/2000
Certified Business Presentation and Communication Skills – 2003
Training Courses:
Elevation BurgerLLC Management Training – 2013
Quiznos Manager Traninig - 2008
“Marketing Planning Course in Bangkok” – Thailand, Bangkok - 2003
“Regional Harmonization Course” – Philippines - 2004
“Marketing Strategies and Development Planning Skills” – Malaysia – 2004

3. 12221 Pender Creek Circle, Apt. G  Fairfax, Virginia 22033  (703) 399 4104  noormalagiri@yahoo.com
TECHNICAL PROFICIENCIES
Microsoft Office: Word/Excel/PowerPoint/Outlook, SOH System, Firefly System, MICROS, JOLT
AWARDS & HONORS
“Brand Building Excellence” – Avon Malaysia - 2004
“Pathfinder Award for Core Business Productivity” – Avon - 2004
“Star Award” Excellent Employee – Avon 2001
“Top Brand Manager for Achievement 100% Profit Plan” – L’Oreal 2006
REFERENCE
Norashikin Selamat – Associate Director Avon Cosmetics (+6016312-4818)
Dr Zahratul Kamar Ph.D – Academic Advisor – Tel: (202) 243-4423
Miguel Rivera – Director of Operation Elevation Burger Tel: (703) 649-1600
Fared Ahmed – Franchise Owner (Tel:) 703-624-9530