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![First Insights From The Survey
SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
[61%] of the
respondents would
order at least once
a month
Medium food
quality would be
preferred by
[78%]
[29%] of the
respondents find
the idea excellent
and waited for it
[63%] would
prefer to order
online for special
occasions
[77%] of the
respondents would
rather use it at
home
[34%] would
rather use it at
their workplace or
university
N=109](https://image.slidesharecdn.com/class-presentation7-150525173053-lva1-app6891/85/Class-presentation-7-3-320.jpg)
Uploaded byCatarina Borges
Class presentation 7
The document summarizes the results of market research conducted for a new food delivery service called Chief Food Officers. According to the survey results, 61% of respondents would order at least once a month, 78% prefer medium food quality, and 29% find the idea excellent. The landing pages achieved a 12-14% conversion rate. Free marketing channels identified include blogs, social media, communities, PR, and email. Next steps include contacting Resto-in to discuss logistics, interviewing more restaurants, implementing marketing channels.
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Class presentation 7
- 1. April 20, 2015 CLASSPRESENTATION 7 Chief Food Officers
- 2. Agenda Landing Pages Results2 SurveyResults1 Free Marketing Channels3 Next steps4
- 3. First Insights FromThe Survey SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS [61%] of the respondents would order at least once a month Medium food quality would be preferred by [78%] [29%] of the respondents find the idea excellent and waited for it [63%] would prefer to order online for special occasions [77%] of the respondents would rather use it at home [34%] would rather use it at their workplace or university N=109
- 4. Landing Pages: Overview SubscribeNow Order Now SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
- 5. Landing Pages: Results Conversionrate Total visitors Total conversions Conversion rate Total visitors Total conversions 25 12% 3 SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS 134 14,9% 20
- 6. Free Marketing Channels SURVEYS|LANDING PAGES | CHANNELS | NEXT STEPS Blog Website (Prototype) Social Media: Facebook, Instagram, Youtube CommmuniAes (Start-‐up communiAes on FB) PR (Online blogs about start-‐ups and food) Email markeAng (aGer landing page data base collecAon)
- 7. Next Steps Contact Resto-‐in (share experience, logisAcs process) Interview 10 more restaurants Channels implementaAon SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS
- 8. Thank you! Visit usat: catolicalisbonentrepreneurs.wordpress.com