The document outlines the agenda and key topics for a class presentation on chief food officers. It includes sections discussing adjustments to the business model, a prototype app, revenue streams, the customer order process, and logistics. The sections provide details on setting up a delivery driver network, adjusting subscription and commission fees based on testing, and the process customers and restaurants would follow to place and fulfill orders through the app.

1. May 4, 2015
CLASS PRESENTATION 9
Chief
Food
Officers

2. Agenda
Business Model Adjustments2
App Prototype1
Revenue Streams3
Order Process4
Logistics5

3. App Prototype
PROTOTYPE | BUSINESS MODEL | REVENUE STREAMS | ORDER PROCESS | LOGISTICS

4. Business Model Canvas: Recent Adjustments
PROTOTYPE | BUSINESS MODEL | REVENUE STREAMS | ORDER PROCESS | LOGISTICS

5. Business Model Adjustment: Revenue Streams
Set-up fee
200€
/400€
Monthly
Subscription 15€
Delivery Fee
(fixed) 3€
Comission
(% of order
value)
14%
Premium
Fee tbd
• With or without tablet
• Onboarding sessions
• Contract renewal
• Based on A/B testing and
competition
• Average of competition
• Monthly, to feature a
better position in the
website
PROTOTYPE | BUSINESS MODEL | REVENUE STREAMS | ORDER PROCESS | LOGISTICS

6. Order Process: Customer Side
1. Open YND & Sign up
(Facebook and/or w/ e-mail)
3. Select restaurant, meal and
payment type
2. Browse through offers
4. Restaurant receives an alert for your
order and starts to prepare your meal
5. You receive a confirmation SMS
6. One of our drivers picks up your
order, restaurant confirms the pick up
and our driver delivers it at your place
7. Our driver confirms the delivery and
you can enjoy your meal !
PROTOTYPE | BUSINESS MODEL | REVENUE STREAMS | ORDER PROCESS | LOGISTICS

7. Business Model Adjustment: Logistics
Delivery based on freelancer network
Drivers with…
• Scooters and/or bikes
• Android or iPhone + YND driver app
• Isolated box (provided by YND)
1 order per driver, no two simultaneous orders
per driver
Fixed payment per order: 4€
PROTOTYPE | BUSINESS MODEL | REVENUE STREAMS | ORDER PROCESS | LOGISTICS

8. Thank you!
Visit us at:
catolicalisbonentrepreneurs.wordpress.com

9. Backup

10. Process Outline: Order Placement & Delivery
1. Start
a) User gets to the website
OR
a) User opens the app
2. Signup
a) Facebook login
OR
b) Standard login (via
email)
3. Browse through offers
4. Select restaurant
5. Select meal/ food / orders
6. Select payment type
7. Confirm order
8. Order forwarded to partner
restaurant
9. Partner restaurant gets an alert for
incoming order
10. Partner restaurant has 2 minutes to reject the order (5
rejections max/month)
a) If he does not reject:confirmation SMS to
user
OR
b) If he does reject: order is cancelled, SMS to
user offering discount of 10% on the next
order
11. System message generated and sent out to all drivers
12. First driver who accepts the order gets it
13. Driver starts his way to restaurant
14. Driver picks up the order
15. Restaurant confirms pickup
16. Driver delivers to consumer
17. Driver confirms end of process after delivery
18. Aftersales: satisfaction survey/ranking sent to the
customer