1. The document discusses the importance of organizational structure for hospitality businesses like hotels and resorts. It must align with the business's strategy and objectives. 2. It provides 3 cases showing the growth of Happy Resorts over time and proposes organizational structures for each case. Case 1 is for a new small resort, Case 2 for an established resort owner, and Case 3 for a large international owner. 3. The proposed structures include departments like food & beverage, front office, housekeeping, and sales & marketing. Case 1 focuses on cost leadership and customer intimacy. Case 2 on differentiation and product leadership. Case 3 on cost leadership and operational excellence as a large business.

1. Happy Resorts The Importance of Organization Structure Group 3 Francine Collantes Leeyhan Frank Dizon Brian Garcia Mary Rose Monedero Martin Reyes Ma. Camille Villagarcia Meghann Zaragoza 10 August 2010

10. CASE 3: Cost Leadership & Operational Excellence 3. Answers to Case Questions CHIEF EXECUTIVE OFFICER REGIONAL STRUCTURE RESORTS OPERATIONS HOTELS OPERATIONS CRUISE SHIP OPERATIONS President N. America EVP & CFO SVP Cruise Ship President C. America President S. America President Caribbean President S. Pacific 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 PRESIDENT GENERAL MANAGER DEPARTMENTS FOOD & BEVERAGE FRONT OFFICE HOUSE KEEPING CHEF ENGINEERING HUMAN RESOURCE SALES & MKTG SECURITY CONTROLLER

11. Happy Resorts The Importance of Organization Structure Group 3 Francine Collantes Leeyhan Frank Dizon Brian Garcia Mary Rose Monedero Martin Reyes Ma. Camille Villagarcia Meghann Zaragoza 10 August 2010