Sohan Babu Khatri is a business consultant who provides training on developing business plans and presentations. The document outlines his background and qualifications, as well as an agenda for a three-day training series covering business concepts, marketing plans, operations plans, and financial plans. It provides guidance on identifying market opportunities and developing an idea to address those opportunities through a value proposition and revenue model. The training emphasizes clearly understanding audience needs and pitching the business concept in a way that demonstrates customer benefits.

1. Learn | Consult | Research
Business Plan and Presentation
Business Idea and Concept Presentation
By: Sohan Babu Khatri
CEO
Three H Management

2. Sohan Babu Khatri - Introduction
Professional Engagements:
• CEO – Three H Management Pvt. Ltd
• Director of Board – Grand Bank Nepal Ltd , Just-One-Nepal, SCDRR-Nepal
Resource Person:
• Ace Insititute of Management
• Kathmandu College of Management
• HVAP – MoAD (SNV)
Educational Background:
• Bachelor’s of Civil Engineering (BE Civil) - Pulchowk Campus, Institute of
Engineering, Nepal
• Masters of Business Administration (MBA - Finance and Marketing),
Bangalore University, India
• Certified Financial Manager (CFM), Centre of Financial Management, Bangalore
• Licensed International Financial Analyst (LIFA) - Charter Holder – International
Research Association, Cambridge, Massachusetts

3. Agenda for three sessions
Day 1 - Business Idea and Concept
Presentation
Day 1 - Growth/Sustainability/Risk
Management Plan and Presentation
Day 2 - Marketing Plan and Presentation
Day 2 - Operational Plan and Presentation
Day 3 - Financial Plan and Presentation

5. Agenda for three sessions
Day 1 - Business Idea and Concept Presentation
Day 2 - Marketing Plan and Presentation
Day 2 - Operational Plan and Presentation
Day 3 - Financial Plan and Presentation
Day 3 – Growth/Sustainability/Risk Management
Plan and Presentation

6. Learn | Consult | Research
Business Idea and Concept
What and How ?

7. Learn | Consult | Research
Understand your audience
Understand their motive
Understand their focus

8. • Are you going to plan for an entire business
(End to End) – B2C or B2B ?
• Or are you going to plan for a section of the
entire business ? [section of Value Chain]
• Or are you going to plan for a project of a
business ?
First Things First
Sohan B. Khatri - Three H Management

9. • Whatever you are preparing Business Plan for, has
to be commercially Viable / Financially –
Economically Viable.
• Are you planning for Social Business ?
• Understand the business aspect of Social Business.
• Its not only about revenue generation
• Its about value generation…. In case of social
business its social value
First Things First
Sohan B. Khatri - Three H Management

10. • Comprehensive, written description of the
business of an enterprise
• Describes the past and present status of a
business, but its main purpose is to present the
future of an enterprise
• Depending upon the type of business and kind of
entity, it has a maturity date – hence needs to be
updated
• It should be complete, sincere, factual, well
structured and reader-friendly.
Business Plan
Sohan B. Khatri - Three H Management

11. • Company's products or services,
• Production techniques,
• Markets and clients,
• Marketing strategy,
• Human resources,
• Organization,
• Requirements in respect of infrastructure and
supplies,
• Financing requirements, and sources and uses
of funds.
It is a detailed Report on.....
Sohan B. Khatri - Three H Management

12. Sohan B. Khatri - Three H Management

13. Its not one time process
Sohan B. Khatri - Three H Management

14. • Why are you making this Business Plan ?
[objective]
• Who are going to be audiences of your
Business Plan ? [viewers]
• What would be the expectations of the
audiences of your Business Plan ? [interest]
• What time frame in future are you
considering for projection ? [scope]
Preparatory Phase – Key Questions

15. • Why are you making this Business Plan ?
[objective]
• Who are going to be audiences of your
Business Plan ? [viewers]
• What would be the expectations of the
audiences of your Business Plan ? [interest]
• What time frame in future are you
considering for projection ? [scope]
Preparatory Phase – Key Questions

16. Steps of preparing a Business Plan
Preparation
• Ask related “WH” questions
• Gather Data/Information
• Develop key understanding of Business
Planning
• Who will write it ?
• Develop in depth understanding of the Business Value Chain
• Plan the format and organization of the business plan
Implementation
• Write the substance (content) of each section
• Focus on each section in depth
• Take Feedback and improvise it

17. • The structure, content and depth of a
business plans depends on many factors
such as:
– The main objective of the business plan
– Stages of the business (start-up/existing/spin
off)
– Type of business/industry
– Financing situation
– Size of the enterprise etc....
Types of Business Plan

18. Organization of B Plan

19. Content and Structure
I. Executive Summary
II. Background
III. Products and Services
IV. Marketing Plan
V. Operations and Organizational Plan
VI. Human Resource Plan
VII. Environmental and Social Factors
VIII. Financial Plan
IX. Appendices

20. Learn | Consult | Research
Business Idea

21. Pitching the IDEA
• I – Innovativeness
– How now is it ?
– Is it new to the world or the segment you’re targeting
to ?
• D – Diligence
– conscientiousness or determination or perseverance
when doing something
• E – Economic Value
– Making the economic sense of the whole thing
• A – Adaptability
– All about its potential to remain sustainable – about
everything it is

22. Learn | Consult | Research
Mother of IDEA ?
OPPORTUNITY

23. Describe the Opportunity
• What problem ?
• What issue ?
• What GAP ?
• What fear ?
• What enthusiasm ?
• What limitation ?
• What Challenge ?
• What chaos ?
• What confusion ?
• What inconsistency ?
• What uncertainty ?
• What appeal ?

29. While talking about opportunity…
• Talk about the intensity and flux of ……..
– problem ?
– issue ?
– GAP ?
– fear ?
– enthusiasm ?
– limitation ?
– challenge ?
– chaos ?
– confusion ?
– inconsistency ?
– uncertainty ?
– appeal ?

30. • Intense the issue related to opportunity,
better the pitching…
– How closely is it related to life of people ?
– How current is it ?
– How persistent is it ?
– How wide is it ?
– How high does it lie in priority in society ?
– How much is it affecting life of people ?

31. Opportunity Statement
• An product opportunity statement is a brief
and general statement that indicates where
your business/product/service fits in……
within social, technical, economic, legal,
political, environmental gap in the market.
• Remember, opportunity (window of
opportunity) has to be big, but its non
existent without a proper plan to harness it –
without a better way to exploit it……

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Remember, yet you haven’t talked
about the solution to the issue
related to the opportunity….

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When you’re talking about it, you’re
talking about
Business IDEA

34. Business Idea
• How are you going to engage in harnessing
that opportunity ?
• How are you going to solve it ?
• How are you going to devote yourself with it ?
• How is so good about it ?
• What is so effective about it ?
• What is so different about it ?
• What is so unique about it ?

36. What is the basic principle behind
the business?
Business
model
Explain

37. Since we are talking about
business idea and not an idea
just to fancy about it
personally…… it has to make
some market sense

38. Use Mind Map for Business Idea

39. Learn | Consult | Research
Business Concept
Inclusion of Revenue Model and Value Proposition

40. 40
Key Business Concepts
What is the basic principle behind
the business?
How do you plan to make money?
What are your sources of income?
How do you plan create value?
What is the commercial proposition?
What is the customer going to pay for?
Business
model
Revenue
model
Value
proposition

41. Revenue Model
• How do you plan to make money ?
• What is your cash value chain ?
• There might be multiple revenue models
for a single business model.

42. Learn | Consult | Research
Value Proposition

43. 43
The Value Triad – Be Clear
Customer
Product Application
Value
Proposition

44. Technology
Functional
Capabilities
Benefits

46. Presenting Business Concept
• Start with the value proposition
– WIIFT
• Whats In It For Them ?
• Express customer value focus
• Stress on Benefit
• Explain why will they pay

47. Learn | Consult | Research
Presenting Business Idea and
Concept

48. Stepwise
• An interesting short explanation of
opportunity in the market
– Can be made spicy with a experience, a story
on how did you note this opportunity
• Give supporting data and information
related to that GAP/problem (opportunity)
in the market.

49. ……..
• A business idea statement immediately
after that…
– How are your going to tap opportunity ?
– What is the key aspect of your idea ?
• Then talk about the value you create for
customers.
– WIIFT
• Whats In It For Them ?

50. ……….
• What benefit are you going to give ?
• Then explain the revenue model
• Don’t forget to mention your target mass
while explaining value proposition and
revenue model.

51. The whole aim of this part is

52. Learn | Consult | Research
You Fail to impress and grab
attention here, you FAILED…..

53. Learn | Consult | Research
Best of Luck !!
By: Sohan Babu Khatri
CEO
Three H Management