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Payment
gateway
What is Payment Gateway?
A payment gateway is an e-commerce
application service provider service that
authorizes payments for e-businesses
23-Jan-152
Payment Gateway
 A payment gateway is an e-commerce
application service provider service that authorizes
credit card payments for e-businesses, online
retailers, bricks and clicks, or traditional brick and
mortar.
 It is the equivalent of a physical point of sale
terminal located in most retail outlets.
23-Jan-153
Bricks and clicks
 Bricks and clicks is a jargon term for a business
model by which a company integrates both offline
(bricks) and online (clicks) presences, sometimes
with the third extra flips
23-Jan-154
Brick and mortar
 Brick and mortar in its simplest usage describes the
physical presence of a building(s) or other
structure.
 The term brick-and-mortar business is often used to
refer to a company that possesses buildings,
production facilities, or store for operations
23-Jan-155
Web services
 A Web service is defined by the W3C as "a
software system designed to support interoperable
machine-to-machine interaction over a network”.
 For accessing every web service we need an
API(Application Program Interface) key.
 Web service is a platform independent.
23-Jan-156
Payment Process
 A payment process is a transaction of money
between the users and merchant (owner of the
product).
23-Jan-157
Accounts
 Business Account (user)
 Merchant Account (owner)
23-Jan-158
Online Shopping Example
 The Payment Gateway Workflow should be
inserted before the checkout.
 After the confirm order page with the payment
gateway workflow be activated
23-Jan-159
Flow of payment process
23-Jan-1510
Steps Involved in a Payment
Gateway Transaction
 Step 1 – Consumer visits a shopping website and selects
the goods or services and clicks on the “Buy” button. A
message is sent to the website regarding the
consumer’s desire to buy and make payment.
 Step 2 - The Web store’s server, after receiving the
message from the buyer, adds its digital certificate to
identify the mall. This message is now called a “Digital
Order” and also includes the consumer’s IP address
and transaction amount. The Digital Order is now sent
to the Payment Gateway over a secure network.
Security is ensured by data encryption.
23-Jan-1511
Steps Involved in a Payment
Gateway Transaction
 Step 3 - Based on the Digital Certificate, the
Payment Gateway authenticates the web store.
 Step 4 - The Payment Gateway offers various
payment options on a screen to the buyer.
 Step 5 - Buyer chooses the desired payment
option, which is transmitted via the secure link to
the Payment Gateway.
 Step 6 - The Payment Gateway sends the payment
details to the acquiring bank (in case of card
transactions) or seller’s bank (as termed for other
instruments).
23-Jan-1512
Steps Involved in a Payment
Gateway Transaction
 Step 7 - The acquiring bank sends the information to the
buyer’s issuing bank (in case of card transactions) or
buyer’s bank (as termed for other instruments) over a
secure link.
 Step 8 - Based on the credit limit and the payment
instrument’s validity, the issuing bank either accepts or
rejects the transaction. The confirmation/rejection
message is transmitted to the Payment Gateway
through the acquiring bank.
 Step 9 - The Payment Gateway then transmits digital
receipts to the shopping site as well as the buyer.
 Step 10 – The web store can ship the goods/services to
the buyer.
23-Jan-1513
Interaction with Other Payment
Systems
23-Jan-1514
Types of Payment Gateways
 PayPal (Global)
 Authorize. Net (US)
 VeriSign (Global)
 Link point (US)
 2Checkout (Global)
 World Pay (Global)
 Cyber Source (US)
 Protx (UK)
 EWay (AU)
 Moneris (CA)
 QuickBooks Merchant Services (US Only)
23-Jan-1515
Payment Gateways in India
 Transecute Pvt. Ltd.
 PaySeal (ICICI)
 Eliteral Payment Gateway
 Payment-Gateway-India.com
 Team VII Payment Gateway
 CitiBank
 HDFC
23-Jan-1516
Gateway advantages
 Gateways can provide many benefits, with its
main benefit being security.
 when using a payment gateway, the credit card
information is sent directly to the bank for
verification and therefore no credit card details
are stored.
23-Jan-1517
Gateway advantages
 Credit card validation and processing in real time
 Less fraud
 Money is normally deposited into your bank
account automatically
 Reports and refunds normally allowed via browser
by gateway company
23-Jan-1518
Gateway Disadvantages
 Every gateway company charges fees. Fees can
include some or all of the following:
 Fixed fee per month
 Percentage fee per amount spent
 A fixed fee per transaction
 In addition your own bank or the gateway's bank will
charge a merchant fee for the privilege of allowing
credit card purchases. This can range from 1-5% or
more.
23-Jan-1519
Payment Gateway Software
Requirements
 Windows Server 2003, 2008, or 2008 R2
 IIS 6.0, 7.0, or 7.5
 .NET Framework 3.5 SP1
 ASP.NET 2.0.x
23-Jan-1520
Payment Gateway Hardware
Requirements
 External Windows Server
 P4 w/ 2.1 GHZ processor minimum
 5 GB of free disk space
 1 GB of available memory
23-Jan-1521
Parties Involved
 Product/service manufacturers
 Banks – acquiring and issuing
 Payment Gateway infrastructure providers
 Providers of the software involved
 Hardware and networking vendors
 Maintenance personnel
 Delivery infrastructure
 Internet Service Providers
 The Government
23-Jan-1522
Choose the payment gateway
that gives customers the full Thali
23-Jan-1523
Transaction Enhancing Tools
23-Jan-1524
The Hidden Costs in a Cheap PG
 Bad risk management = monetary and
reputational loss
 Limited payment options = you lose real customers
… monetary loss as well
 Poor PG software and low end hardware and
people ware = downtime of PG = monetary loss
and lost customers
 Bad, unresponsive, non reachable support staff at
PG partner = you get ulcers handling irate
customers and from suffering business loss.
23-Jan-1525
Ground Realities for a new
merchant
 Over 50 payment options in India today … and
growing.
 That many systems to integrate, manage,
reconcile accounts and manage processes.
 There are huge challenges to running things
perfectly.
 There is a clear need for a specialist to handle this.
 How responsive is your PG partner to tackle these
challenges.
 How well connected are they to the key
stakeholders in the ecosystem such as banks, card
companies, etc.
23-Jan-1526
ANY QUESTION
23-Jan-1527

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Class 12

  • 2. What is Payment Gateway? A payment gateway is an e-commerce application service provider service that authorizes payments for e-businesses 23-Jan-152
  • 3. Payment Gateway  A payment gateway is an e-commerce application service provider service that authorizes credit card payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.  It is the equivalent of a physical point of sale terminal located in most retail outlets. 23-Jan-153
  • 4. Bricks and clicks  Bricks and clicks is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips 23-Jan-154
  • 5. Brick and mortar  Brick and mortar in its simplest usage describes the physical presence of a building(s) or other structure.  The term brick-and-mortar business is often used to refer to a company that possesses buildings, production facilities, or store for operations 23-Jan-155
  • 6. Web services  A Web service is defined by the W3C as "a software system designed to support interoperable machine-to-machine interaction over a network”.  For accessing every web service we need an API(Application Program Interface) key.  Web service is a platform independent. 23-Jan-156
  • 7. Payment Process  A payment process is a transaction of money between the users and merchant (owner of the product). 23-Jan-157
  • 8. Accounts  Business Account (user)  Merchant Account (owner) 23-Jan-158
  • 9. Online Shopping Example  The Payment Gateway Workflow should be inserted before the checkout.  After the confirm order page with the payment gateway workflow be activated 23-Jan-159
  • 10. Flow of payment process 23-Jan-1510
  • 11. Steps Involved in a Payment Gateway Transaction  Step 1 – Consumer visits a shopping website and selects the goods or services and clicks on the “Buy” button. A message is sent to the website regarding the consumer’s desire to buy and make payment.  Step 2 - The Web store’s server, after receiving the message from the buyer, adds its digital certificate to identify the mall. This message is now called a “Digital Order” and also includes the consumer’s IP address and transaction amount. The Digital Order is now sent to the Payment Gateway over a secure network. Security is ensured by data encryption. 23-Jan-1511
  • 12. Steps Involved in a Payment Gateway Transaction  Step 3 - Based on the Digital Certificate, the Payment Gateway authenticates the web store.  Step 4 - The Payment Gateway offers various payment options on a screen to the buyer.  Step 5 - Buyer chooses the desired payment option, which is transmitted via the secure link to the Payment Gateway.  Step 6 - The Payment Gateway sends the payment details to the acquiring bank (in case of card transactions) or seller’s bank (as termed for other instruments). 23-Jan-1512
  • 13. Steps Involved in a Payment Gateway Transaction  Step 7 - The acquiring bank sends the information to the buyer’s issuing bank (in case of card transactions) or buyer’s bank (as termed for other instruments) over a secure link.  Step 8 - Based on the credit limit and the payment instrument’s validity, the issuing bank either accepts or rejects the transaction. The confirmation/rejection message is transmitted to the Payment Gateway through the acquiring bank.  Step 9 - The Payment Gateway then transmits digital receipts to the shopping site as well as the buyer.  Step 10 – The web store can ship the goods/services to the buyer. 23-Jan-1513
  • 14. Interaction with Other Payment Systems 23-Jan-1514
  • 15. Types of Payment Gateways  PayPal (Global)  Authorize. Net (US)  VeriSign (Global)  Link point (US)  2Checkout (Global)  World Pay (Global)  Cyber Source (US)  Protx (UK)  EWay (AU)  Moneris (CA)  QuickBooks Merchant Services (US Only) 23-Jan-1515
  • 16. Payment Gateways in India  Transecute Pvt. Ltd.  PaySeal (ICICI)  Eliteral Payment Gateway  Payment-Gateway-India.com  Team VII Payment Gateway  CitiBank  HDFC 23-Jan-1516
  • 17. Gateway advantages  Gateways can provide many benefits, with its main benefit being security.  when using a payment gateway, the credit card information is sent directly to the bank for verification and therefore no credit card details are stored. 23-Jan-1517
  • 18. Gateway advantages  Credit card validation and processing in real time  Less fraud  Money is normally deposited into your bank account automatically  Reports and refunds normally allowed via browser by gateway company 23-Jan-1518
  • 19. Gateway Disadvantages  Every gateway company charges fees. Fees can include some or all of the following:  Fixed fee per month  Percentage fee per amount spent  A fixed fee per transaction  In addition your own bank or the gateway's bank will charge a merchant fee for the privilege of allowing credit card purchases. This can range from 1-5% or more. 23-Jan-1519
  • 20. Payment Gateway Software Requirements  Windows Server 2003, 2008, or 2008 R2  IIS 6.0, 7.0, or 7.5  .NET Framework 3.5 SP1  ASP.NET 2.0.x 23-Jan-1520
  • 21. Payment Gateway Hardware Requirements  External Windows Server  P4 w/ 2.1 GHZ processor minimum  5 GB of free disk space  1 GB of available memory 23-Jan-1521
  • 22. Parties Involved  Product/service manufacturers  Banks – acquiring and issuing  Payment Gateway infrastructure providers  Providers of the software involved  Hardware and networking vendors  Maintenance personnel  Delivery infrastructure  Internet Service Providers  The Government 23-Jan-1522
  • 23. Choose the payment gateway that gives customers the full Thali 23-Jan-1523
  • 25. The Hidden Costs in a Cheap PG  Bad risk management = monetary and reputational loss  Limited payment options = you lose real customers … monetary loss as well  Poor PG software and low end hardware and people ware = downtime of PG = monetary loss and lost customers  Bad, unresponsive, non reachable support staff at PG partner = you get ulcers handling irate customers and from suffering business loss. 23-Jan-1525
  • 26. Ground Realities for a new merchant  Over 50 payment options in India today … and growing.  That many systems to integrate, manage, reconcile accounts and manage processes.  There are huge challenges to running things perfectly.  There is a clear need for a specialist to handle this.  How responsive is your PG partner to tackle these challenges.  How well connected are they to the key stakeholders in the ecosystem such as banks, card companies, etc. 23-Jan-1526