SlideShare a Scribd company logo
Marketing & Sales
Confidential & for private circulation only
About Me
¨  P&G, Based out of Singapore handling Gillette Disposables as
ABM across 7 countries
¨  LAVA Mobiles, Brand Manager
¨  Religare Wellness, Merchandising Head (FMCG)
¨  NPCIL, Executive Engineer, based out of Mumbai
Confidential & for private circulation only
Agenda
¨  What to expect in a Marketing role
¨  Some of my experiences
¨  Case Interview preparation frameworks with examples
¨  Industry discussion (FMCG & Retail)
¨  Questions expected in Interview
¨  Skills Expected by Employers
Confidential & for private circulation only
Marketing Role
Confidential & for private circulation only
¨  Marketing requires a lot of application of frameworks
¨  Frameworks required to develop strategic thinking
¨  Interpersonal skills very important
¨  You have to get work done from people who do not
report to you
Marketing Role
Confidential & for private circulation only
Typical Role
¨  Inbound role
¤  Project management
¤  Sales and support training
¤  Define features &
requirements
¤  Channel development
¤  Building roadmaps
¤  Legal Clearances
¤  Logistics of product
¤  Competition Survey
ž  Out bound role
—  Go to Market Plan
—  Competition Survey
—  Positioning and Messaging
—  Brand Management
—  Campaign design and
execution
—  Press Relations
Product+
Marketing
(A combination
of both)
CommunicationsProduct
Confidential & for private circulation only
Why separate Product Manager?
¨  An industry where constantly new products need to be
developed
¨  Actual manufacturing of product may be outsourced but
research by Product Manager
¨  Product manager manages the project
Confidential & for private circulation only
Why overlapping role?
¨  Communication+Product Manager gives
recommendations of product to manufacture
¨  Separate R&D team to develop product
Confidential & for private circulation only
Marketing Activities
Aware
TVC, Ads,
Banners, SEO/
SEM
Social Media
Website
Demo Videos
SMS, Email
Marketing
Connect,
Inform
Viral Property,
Videos
Social Media –
FB, YouTube,
Twitter
Blogger
Engagement
SMS, Email
Marketing
Convert,
Engage
Transactional
Website
Online
Programs –
Offers etc.
Social Media –
FB, YouTube,
Twitter
Online Quiz
Blogger
Engagement
Amplify
Integration with
on-ground
activities
Online PR
Referral
Program
Loyalty
Program
Learn
Customer/
Retail Analytics
Online Surveys
Confidential & for private circulation only
List of Activities
Activity Details
TV FCT
Sponsorship
Print Campaign
Radio FCT Plan
Integration
Online Adv/ Website
Display Campaign
Bloggers Engagement
Applications Facebook Applications
Microsite
Retail
In-shop
Soft POSs
Special Elements
Surprise Gifting
Merchandising Agency
On-Ground Mall Activity
Public Relation Press release
Product Experience
Others Retail Tie-ups
Confidential & for private circulation only
External Agencies
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Creative Agency
¨  Creative Agency: TVC, Posters, Paper Adv, Radio. You Input a
brief, they return with the desired output
¨  TVC
¤  You give them a Creative brief
¤  Agency develops Scripts
¤  Options of production houses
¤  Director makes his presentation
¤  Film production
¤  Edits for Finalization
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Media Agency
¨  Media Agency
¤  You provide a media brief
¤  They return with a media plan
       
Duration
20 Sec
 
ProgramChannel Day Time Rate Spots FCT Cost
Neo Sports            
Euro Cup live Mon-Sun     75 1500  
Sab TV            
Tarak Mehta Ka Ulta
Chashma
Mon to
Fri
20:30-21:
00
  20 400  
Star World            
Masterchef Australia Mon-Fri 21:00-22:
00
  40 800  
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
On Ground Activity Agencies
¨  Mall Activities
¨  Van Activity
¨  Cafe Connect
¨  Participation in local festivals
¨  College activities
¨  Retail partnerships
¨  PR Agency
¨  Digital Agency
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Examples
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Gillette Blades & Razors
BLADES & RAZORS
(3) Systems
(1) Double Edge
(2) Disposables
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Disposables in India
¨  Brand strategy is to do all
Brand activity on most
premium (Mach3)
¨  Others to derive from the
brand image created by
leader brand
¨  Marketing for disposables
in India fully focussed on
trade schemes
¨  Time to time Buy 2 Get 1
Free or now Buy 5 Get 1
Free
¨  Challenge to keep sales
team focussed on
Disposables
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Disposables in Indonesia
¨  Brand strategy is to do all
Brand activity on most
premium (Mach3)
¨  Challenge was to change
management decision and
start doing brand activity
for Disposables
¨  Main focus was data
analysis and building a
strong data driven case
for Disposables
https://www.youtube.com/watch?v=8DpDC9DZHOg
GoCrackIt – Your Career Our Mission
Confidential & for private circulation only
Confidential & for private circulation only
Detailing
Rate Per Sq.Ft.
S
No
Signage
Type Media Type
Specifications
Machine For
Printing
North
Wes
t
Central
Eas
t
South
1
Non Lit
Signage
Star Flex
Star Flex 13 Ounz Flex, 1" Square pipe,
Weight of pipe should be 1 feet = 220grm
to 250grm. I.e. 18 Gauge, 1” pipe =3kg= 20’
length
Vutek/JetI/HP Excel Jet
(Solvent)
2
Glow Sign
Board
Star Flex
Star Flex (18 Ounz), 1"M.S pipe=18 Gauge,
G.I sheet for back side 26 SWG & Sides 24
SWG (Gauge)
Vutek/JetI/HP Excel Jet
(Solvent)
3 Sunboard LG/Avery (Vinyl) 3 MM Sunboard HP Eco-Solvent
S No Element Expected Life
1 Dangler 30 to 45 days
2 Poster 5 days
3 Non Lit Signage 2 Months
4 Sunboard 1 month
•  Not all about TVC, Radio, Print adv
•  Lot of detailed planning required
•  A full separate responsibility is training of sales team
Confidential & for private circulation only
Sales
Key Success Factors
¤  Understanding the customer
¤  Ability to have a solution mind set – B2B Sales
¤  Perseverance – objection handling – Sales resilience
¤  Solution selling
¤  Listening and presenting skills
¤  Making a game plan
¤  Relationship building and manage the spectrum –
closing the sale
¤  Handle “PRESSURE”
Confidential & for private circulation only
MBA Value Add
¤  Value Selling
¤  Structured approach with a proper strategy
¤  Business understanding – Bigger picture
¤  Market entry strategy
Confidential & for private circulation only
Roles
Ø  Sales – Related to your previous industry experience
or related industry
Ø  Sales management
Ø  B2B/B2C
Ø  KAM/Hunting
Ø  New markets/segments
More likely to move on to General Management and
then to Top Management
Confidential & for private circulation only
Some example roles
Mid- Management Roles – Zonal/Area Sales Manager –
RSM – Business Development Mgr - SM
Ø  4-8 years of experience
Ø  Building a pipeline
Ø  Business Intelligence
Ø  Competitor analysis
Ø  Motivating and managing a team
Ø  Negotiating and persuasion
Top management Roles – VP Sales, SBDD
Ø  8 to 12 Years+ Experience
Ø  Strong analysis
Ø  Strategy and forecasting
Ø  New product/market entry
Confidential & for private circulation only
Interview preparation frameworks
with examples
Confidential & for private circulation only
Synthesise findings
into recommenda-
tions
Conclude
Request
information to
test hypothesis
Analyse
Develop
approach to solve
problem
StructureClarify
Ensure complete
understanding of
business issue
A good approach to case interviews
Confidential & for private circulation only
Falling Profits Case
Ø  This type of case asks you to explore the possible reasons behind a
company’s drop in profits.
Ø  What this type of question is designed to assess: Analytical ability,
drilldown from a high-level statement, understanding of financial
instruments, communication, industry knowledge
Ø  Useful concepts/frameworks: Market assessment, product mix
assessment
Ø  Profits of Bunny popcorn has gone down by 10% this year. How
would you analyse the situation?
Confidential & for private circulation only
New product introduction
Ø  This type of case asks you to recommend a strategy for introducing a
new product
Ø  What this type of question is designed to assess: Analytical ability,
understanding of brand management, supply chain,
communication, industry knowledge
Ø  Useful concepts/frameworks: Four Ps, market analysis, competitor
analysis, product portfolio assessment
Ø  Bunny Popcorn is planning to introduce a new flavour of popcorn in
the market. Take us through the planning steps.
Confidential & for private circulation only
Entering a new category
Ø  This type of case asks you to analyze whether a company should
enter a new market or develop a new line of products or services.
(Usually, the new products or services are somehow related to the
company’s current business). Declining sales/market share is an
indication that either a new market has to be explored of new
product launched
Ø  What this type of question is designed to assess: Analytical ability,
understanding of market dynamics, supply chain dynamics,
communication, industry knowledge
Ø  Useful concepts/frameworks: Market assessment, product portfolio
analysis, Four Ps, BCG Martix
Ø  Kellogg introducing frozen waffles in India
Confidential & for private circulation only
Entering a new geographic market
Ø  In a nutshell: This type of case asks you to analyze whether a
company should expand into a new country or region
Ø  What this type of question is designed to assess: Analytical ability,
Ø  Understanding of global market dynamics, geographic currency
issues, supply chain dynamics, communication, industry knowledge
Ø  Useful concepts/frameworks: Market assessment, supply chain
analysis, competitor analysis, Four Ps
Ø  Launch of Bunny Corn Flakes in Nepal
Confidential & for private circulation only
Competitive response case
Ø  A competitive response case asks you to recommend how your client
should react to a move by its competitor.
Ø  What this type of question is designed to assess: Analytical ability,
supply chain dynamics, communication, industry knowledge,
market dynamics
Ø  Useful concepts/frameworks: Market assessment, supply chain
analysis, competitor analysis, structural analysis, speed of response
¨  You are an MNC in India with multiple brands across categories. A
small competitor in one state is growing very fast, what are the
options you would explore and execute.
Confidential & for private circulation only
Guesstimates
Confidential & for private circulation only
•  Anchoring
Guesstimate
•  Show approach
•  Solve
•  Bring some nuances
•  Check the estimate sanctity in the end and tell them the reason
for it
Confidential & for private circulation only
•  Expectation is to do the numbers
•  Think aloud, do not go into a silent mode of thinking. Let the
recruiter know how you are proceeding at each step.
•  The expectation is to exhibit how you utilize the information you
have to find out something you do not know
Guesstimate
Thank You

More Related Content

What's hot

Recruiter Consultant or Paper Pusher
Recruiter Consultant or Paper PusherRecruiter Consultant or Paper Pusher
Recruiter Consultant or Paper Pusher
Leslie Mason
 
IIML IPMX Kick Off
IIML IPMX Kick OffIIML IPMX Kick Off
IIML IPMX Kick Off
SupportGCI
 
Bid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & Singapore
Bid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & SingaporeBid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & Singapore
Bid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & Singapore
Bid Proposal Management Skills
 
Management Consulting Career Conversation XLRI
Management Consulting Career Conversation XLRIManagement Consulting Career Conversation XLRI
Management Consulting Career Conversation XLRI
SupportGCI
 
How to Write an RFP for Social Media
How to Write an RFP for Social MediaHow to Write an RFP for Social Media
How to Write an RFP for Social Media
Kendall Morris
 
CBAP- detailed brochure
CBAP- detailed brochure  CBAP- detailed brochure
CBAP- detailed brochure
Naz Ish
 
APMP Foundation Certification Training - Qualifying the right opportunity
APMP Foundation Certification Training - Qualifying the right opportunityAPMP Foundation Certification Training - Qualifying the right opportunity
APMP Foundation Certification Training - Qualifying the right opportunity
Abhijit Majumdar CP.APMP
 
Supply Chain and Operations
Supply Chain and OperationsSupply Chain and Operations
Supply Chain and Operations
SupportGCI
 
Career Session XLRI BM
Career Session XLRI BMCareer Session XLRI BM
Career Session XLRI BM
SupportGCI
 
Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...
Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...
Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...
Government Contract Pricing Summit
 
Introduction to GrammyTech 2015E
Introduction to GrammyTech 2015EIntroduction to GrammyTech 2015E
Introduction to GrammyTech 2015E
Vicky Wu
 
How to get noticed and recognised as a presales, bid and proposal management ...
How to get noticed and recognised as a presales, bid and proposal management ...How to get noticed and recognised as a presales, bid and proposal management ...
How to get noticed and recognised as a presales, bid and proposal management ...
Abhijit Majumdar CP.APMP
 
How To Prepare A Proposal
How To Prepare A ProposalHow To Prepare A Proposal
How To Prepare A Proposal
John Oyakhilome
 
Value based sourcing put into practice_online
Value based sourcing put into practice_onlineValue based sourcing put into practice_online
Value based sourcing put into practice_online
Janus Heie
 
Bid presentation workshop slides
Bid presentation workshop slidesBid presentation workshop slides
Bid presentation workshop slides
Martin Brown
 
Writing Winning Proposals
Writing Winning ProposalsWriting Winning Proposals
Writing Winning Proposals
Mohamed Shaaban
 
Designing a Business Model
Designing a Business ModelDesigning a Business Model
Designing a Business Model
Abhijit Majumdar CP.APMP
 
APMP Foundation Level Certification Webinar Series - Season 2
APMP Foundation Level Certification Webinar Series - Season 2APMP Foundation Level Certification Webinar Series - Season 2
APMP Foundation Level Certification Webinar Series - Season 2
Abhijit Majumdar CP.APMP
 
Scaling Your Capture and Proposal Management Processes to Fit Your Company
Scaling Your Capture and Proposal Management Processes to Fit Your CompanyScaling Your Capture and Proposal Management Processes to Fit Your Company
Scaling Your Capture and Proposal Management Processes to Fit Your Company
Lohfeld Consulting Group
 
Cmc1
Cmc1Cmc1

What's hot (20)

Recruiter Consultant or Paper Pusher
Recruiter Consultant or Paper PusherRecruiter Consultant or Paper Pusher
Recruiter Consultant or Paper Pusher
 
IIML IPMX Kick Off
IIML IPMX Kick OffIIML IPMX Kick Off
IIML IPMX Kick Off
 
Bid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & Singapore
Bid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & SingaporeBid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & Singapore
Bid & Proposal Management Training@ Dubai, Doha, S. Africa, Jakarta & Singapore
 
Management Consulting Career Conversation XLRI
Management Consulting Career Conversation XLRIManagement Consulting Career Conversation XLRI
Management Consulting Career Conversation XLRI
 
How to Write an RFP for Social Media
How to Write an RFP for Social MediaHow to Write an RFP for Social Media
How to Write an RFP for Social Media
 
CBAP- detailed brochure
CBAP- detailed brochure  CBAP- detailed brochure
CBAP- detailed brochure
 
APMP Foundation Certification Training - Qualifying the right opportunity
APMP Foundation Certification Training - Qualifying the right opportunityAPMP Foundation Certification Training - Qualifying the right opportunity
APMP Foundation Certification Training - Qualifying the right opportunity
 
Supply Chain and Operations
Supply Chain and OperationsSupply Chain and Operations
Supply Chain and Operations
 
Career Session XLRI BM
Career Session XLRI BMCareer Session XLRI BM
Career Session XLRI BM
 
Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...
Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...
Tips to Keep Pricing Professionals from Losing their Cool in the Summer Propo...
 
Introduction to GrammyTech 2015E
Introduction to GrammyTech 2015EIntroduction to GrammyTech 2015E
Introduction to GrammyTech 2015E
 
How to get noticed and recognised as a presales, bid and proposal management ...
How to get noticed and recognised as a presales, bid and proposal management ...How to get noticed and recognised as a presales, bid and proposal management ...
How to get noticed and recognised as a presales, bid and proposal management ...
 
How To Prepare A Proposal
How To Prepare A ProposalHow To Prepare A Proposal
How To Prepare A Proposal
 
Value based sourcing put into practice_online
Value based sourcing put into practice_onlineValue based sourcing put into practice_online
Value based sourcing put into practice_online
 
Bid presentation workshop slides
Bid presentation workshop slidesBid presentation workshop slides
Bid presentation workshop slides
 
Writing Winning Proposals
Writing Winning ProposalsWriting Winning Proposals
Writing Winning Proposals
 
Designing a Business Model
Designing a Business ModelDesigning a Business Model
Designing a Business Model
 
APMP Foundation Level Certification Webinar Series - Season 2
APMP Foundation Level Certification Webinar Series - Season 2APMP Foundation Level Certification Webinar Series - Season 2
APMP Foundation Level Certification Webinar Series - Season 2
 
Scaling Your Capture and Proposal Management Processes to Fit Your Company
Scaling Your Capture and Proposal Management Processes to Fit Your CompanyScaling Your Capture and Proposal Management Processes to Fit Your Company
Scaling Your Capture and Proposal Management Processes to Fit Your Company
 
Cmc1
Cmc1Cmc1
Cmc1
 

Similar to Brand marketing sales presentation

Speed Wins: Launching new products and services. pptx
Speed Wins: Launching new products and services. pptxSpeed Wins: Launching new products and services. pptx
Speed Wins: Launching new products and services. pptx
Peter Eales
 
Product Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation SlidesProduct Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation Slides
SlideTeam
 
Product Launch Advertising Proposal PowerPoint Presentation Slides
Product Launch Advertising Proposal PowerPoint Presentation SlidesProduct Launch Advertising Proposal PowerPoint Presentation Slides
Product Launch Advertising Proposal PowerPoint Presentation Slides
SlideTeam
 
Partnering as an Exit Strategy
Partnering as an Exit StrategyPartnering as an Exit Strategy
Partnering as an Exit Strategy
Donagh Kiernan
 
Anuj Shivaji Resume.pdf
Anuj Shivaji Resume.pdfAnuj Shivaji Resume.pdf
Anuj Shivaji Resume.pdf
AnujShivaji1
 
Arketing Business Developementand Business Strategic Planning
Arketing Business Developementand Business Strategic PlanningArketing Business Developementand Business Strategic Planning
Arketing Business Developementand Business Strategic Planning
aquavitamarketing
 
AfricaNXT: High Performance Brands Masterclass
AfricaNXT: High Performance Brands MasterclassAfricaNXT: High Performance Brands Masterclass
AfricaNXT: High Performance Brands Masterclass
Nkemdilim Uwaje Begho
 
Startup Pitch Bootcamp: Learn How to Pitch for Funding
Startup Pitch Bootcamp: Learn How to Pitch for FundingStartup Pitch Bootcamp: Learn How to Pitch for Funding
Startup Pitch Bootcamp: Learn How to Pitch for Funding
Sergey Sundukovskiy
 
Product Roll Out Marketing Proposal PowerPoint Presentation Slides
Product Roll Out Marketing Proposal PowerPoint Presentation SlidesProduct Roll Out Marketing Proposal PowerPoint Presentation Slides
Product Roll Out Marketing Proposal PowerPoint Presentation Slides
SlideTeam
 
Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)
Sunder Madakshira
 
Sales Management
Sales ManagementSales Management
Sales Management
gulab sharma
 
Experienced Marketing Direcotor - Copy
Experienced Marketing Direcotor - CopyExperienced Marketing Direcotor - Copy
Experienced Marketing Direcotor - Copy
Tarek Otifa
 
ceo's guide to new market entry
ceo's guide to new market entryceo's guide to new market entry
ceo's guide to new market entry
vincent odhiambo
 
Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09
sterck
 
Proctor & Gamble Marketing Capabilities
Proctor & Gamble Marketing CapabilitiesProctor & Gamble Marketing Capabilities
Proctor & Gamble Marketing Capabilities
Akhil Vempali
 
Let's Talk business cases ProductCamp Toronto 2015
Let's Talk business cases ProductCamp Toronto 2015Let's Talk business cases ProductCamp Toronto 2015
Let's Talk business cases ProductCamp Toronto 2015
ProductCamp Toronto
 
The left field evolutionary thinking
The left field evolutionary thinkingThe left field evolutionary thinking
The left field evolutionary thinking
Niani Omotesa
 
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...
SlideTeam
 
Brand Magic ppt.
Brand Magic ppt.Brand Magic ppt.
Brand Magic ppt.
Priya Sanghvi
 
Online Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation SlidesOnline Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation Slides
SlideTeam
 

Similar to Brand marketing sales presentation (20)

Speed Wins: Launching new products and services. pptx
Speed Wins: Launching new products and services. pptxSpeed Wins: Launching new products and services. pptx
Speed Wins: Launching new products and services. pptx
 
Product Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation SlidesProduct Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation Slides
 
Product Launch Advertising Proposal PowerPoint Presentation Slides
Product Launch Advertising Proposal PowerPoint Presentation SlidesProduct Launch Advertising Proposal PowerPoint Presentation Slides
Product Launch Advertising Proposal PowerPoint Presentation Slides
 
Partnering as an Exit Strategy
Partnering as an Exit StrategyPartnering as an Exit Strategy
Partnering as an Exit Strategy
 
Anuj Shivaji Resume.pdf
Anuj Shivaji Resume.pdfAnuj Shivaji Resume.pdf
Anuj Shivaji Resume.pdf
 
Arketing Business Developementand Business Strategic Planning
Arketing Business Developementand Business Strategic PlanningArketing Business Developementand Business Strategic Planning
Arketing Business Developementand Business Strategic Planning
 
AfricaNXT: High Performance Brands Masterclass
AfricaNXT: High Performance Brands MasterclassAfricaNXT: High Performance Brands Masterclass
AfricaNXT: High Performance Brands Masterclass
 
Startup Pitch Bootcamp: Learn How to Pitch for Funding
Startup Pitch Bootcamp: Learn How to Pitch for FundingStartup Pitch Bootcamp: Learn How to Pitch for Funding
Startup Pitch Bootcamp: Learn How to Pitch for Funding
 
Product Roll Out Marketing Proposal PowerPoint Presentation Slides
Product Roll Out Marketing Proposal PowerPoint Presentation SlidesProduct Roll Out Marketing Proposal PowerPoint Presentation Slides
Product Roll Out Marketing Proposal PowerPoint Presentation Slides
 
Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)
 
Sales Management
Sales ManagementSales Management
Sales Management
 
Experienced Marketing Direcotor - Copy
Experienced Marketing Direcotor - CopyExperienced Marketing Direcotor - Copy
Experienced Marketing Direcotor - Copy
 
ceo's guide to new market entry
ceo's guide to new market entryceo's guide to new market entry
ceo's guide to new market entry
 
Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09
 
Proctor & Gamble Marketing Capabilities
Proctor & Gamble Marketing CapabilitiesProctor & Gamble Marketing Capabilities
Proctor & Gamble Marketing Capabilities
 
Let's Talk business cases ProductCamp Toronto 2015
Let's Talk business cases ProductCamp Toronto 2015Let's Talk business cases ProductCamp Toronto 2015
Let's Talk business cases ProductCamp Toronto 2015
 
The left field evolutionary thinking
The left field evolutionary thinkingThe left field evolutionary thinking
The left field evolutionary thinking
 
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan Powerpoint Pres...
 
Brand Magic ppt.
Brand Magic ppt.Brand Magic ppt.
Brand Magic ppt.
 
Online Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation SlidesOnline Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation Slides
 

More from SupportGCI

Career Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMCareer Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCM
SupportGCI
 
PM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdfPM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdf
SupportGCI
 
JD Specific Session
JD Specific SessionJD Specific Session
JD Specific Session
SupportGCI
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
SupportGCI
 
Product Management workshop
Product Management workshopProduct Management workshop
Product Management workshop
SupportGCI
 
GD Session
GD SessionGD Session
GD Session
SupportGCI
 
Product Management Resume session
Product Management Resume sessionProduct Management Resume session
Product Management Resume session
SupportGCI
 
Variant Resume
Variant ResumeVariant Resume
Variant Resume
SupportGCI
 
Case BITSoM
Case BITSoMCase BITSoM
Case BITSoM
SupportGCI
 
Career Conversation Technology Consulting
Career Conversation Technology ConsultingCareer Conversation Technology Consulting
Career Conversation Technology Consulting
SupportGCI
 
Management Consulting
Management ConsultingManagement Consulting
Management Consulting
SupportGCI
 
GoCrackIt Video Resumes
GoCrackIt Video ResumesGoCrackIt Video Resumes
GoCrackIt Video Resumes
SupportGCI
 
Case study
Case studyCase study
Case study
SupportGCI
 
Company Analysis
Company AnalysisCompany Analysis
Company Analysis
SupportGCI
 
Industry Analysis
Industry AnalysisIndustry Analysis
Industry Analysis
SupportGCI
 
Case Analysis
Case AnalysisCase Analysis
Case Analysis
SupportGCI
 
Understanding Summer Internship Roles
Understanding Summer Internship RolesUnderstanding Summer Internship Roles
Understanding Summer Internship Roles
SupportGCI
 
Interview Best Practices
Interview Best PracticesInterview Best Practices
Interview Best Practices
SupportGCI
 
GD Best Practices
GD Best PracticesGD Best Practices
GD Best Practices
SupportGCI
 
Resume BestPractices
Resume BestPracticesResume BestPractices
Resume BestPractices
SupportGCI
 

More from SupportGCI (20)

Career Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMCareer Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCM
 
PM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdfPM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdf
 
JD Specific Session
JD Specific SessionJD Specific Session
JD Specific Session
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
 
Product Management workshop
Product Management workshopProduct Management workshop
Product Management workshop
 
GD Session
GD SessionGD Session
GD Session
 
Product Management Resume session
Product Management Resume sessionProduct Management Resume session
Product Management Resume session
 
Variant Resume
Variant ResumeVariant Resume
Variant Resume
 
Case BITSoM
Case BITSoMCase BITSoM
Case BITSoM
 
Career Conversation Technology Consulting
Career Conversation Technology ConsultingCareer Conversation Technology Consulting
Career Conversation Technology Consulting
 
Management Consulting
Management ConsultingManagement Consulting
Management Consulting
 
GoCrackIt Video Resumes
GoCrackIt Video ResumesGoCrackIt Video Resumes
GoCrackIt Video Resumes
 
Case study
Case studyCase study
Case study
 
Company Analysis
Company AnalysisCompany Analysis
Company Analysis
 
Industry Analysis
Industry AnalysisIndustry Analysis
Industry Analysis
 
Case Analysis
Case AnalysisCase Analysis
Case Analysis
 
Understanding Summer Internship Roles
Understanding Summer Internship RolesUnderstanding Summer Internship Roles
Understanding Summer Internship Roles
 
Interview Best Practices
Interview Best PracticesInterview Best Practices
Interview Best Practices
 
GD Best Practices
GD Best PracticesGD Best Practices
GD Best Practices
 
Resume BestPractices
Resume BestPracticesResume BestPractices
Resume BestPractices
 

Recently uploaded

一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
aweuwyo
 
LinkedIn for Your Job Search June 17, 2024
LinkedIn for Your Job Search June  17, 2024LinkedIn for Your Job Search June  17, 2024
LinkedIn for Your Job Search June 17, 2024
Bruce Bennett
 
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
1wful2fm
 
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAANBUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
cahgading001
 
一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理
一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理
一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理
cenaws
 
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
evnum
 
Connect to Grow: The power of building networks
Connect to Grow: The power of building networksConnect to Grow: The power of building networks
Connect to Grow: The power of building networks
Eirini SYKA-LERIOTI
 
美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】
美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】
美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】
ahmedendrise81
 
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
karimimorine448
 
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
kkkkr4pg
 
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdfSwitching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
SocMediaFin - Joyce Sullivan
 
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
GabrielleSinaga
 
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
yhkox
 
一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理
一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理
一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理
gnokue
 
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
ahmedendrise81
 
按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理
按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理
按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理
evnum
 
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
nguqayx
 
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
Hector Del Castillo, CPM, CPMM
 
欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】
欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】
欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】
mukeshomran942
 
A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024
Bruce Bennett
 

Recently uploaded (20)

一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
 
LinkedIn for Your Job Search June 17, 2024
LinkedIn for Your Job Search June  17, 2024LinkedIn for Your Job Search June  17, 2024
LinkedIn for Your Job Search June 17, 2024
 
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
 
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAANBUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
 
一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理
一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理
一比一原版坎特伯雷大学毕业证(UC毕业证书)学历如何办理
 
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
 
Connect to Grow: The power of building networks
Connect to Grow: The power of building networksConnect to Grow: The power of building networks
Connect to Grow: The power of building networks
 
美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】
美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】
美洲杯买球-美洲杯买球下注平台-美洲杯买球投注平台|【​网址​🎉ac55.net🎉​】
 
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
 
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
 
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdfSwitching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
 
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
 
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
 
一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理
一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理
一比一原版(surrey毕业证书)英国萨里大学毕业证成绩单修改如何办理
 
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
 
按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理
按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理
按照学校原版(ArtEZ文凭证书)ArtEZ艺术学院毕业证快速办理
 
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
 
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
 
欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】
欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】
欧洲杯投注-欧洲杯投注投注官方网站-欧洲杯投注买球投注官网|【​网址​🎉ac99.net🎉​】
 
A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024
 

Brand marketing sales presentation

  • 2. Confidential & for private circulation only About Me ¨  P&G, Based out of Singapore handling Gillette Disposables as ABM across 7 countries ¨  LAVA Mobiles, Brand Manager ¨  Religare Wellness, Merchandising Head (FMCG) ¨  NPCIL, Executive Engineer, based out of Mumbai
  • 3. Confidential & for private circulation only Agenda ¨  What to expect in a Marketing role ¨  Some of my experiences ¨  Case Interview preparation frameworks with examples ¨  Industry discussion (FMCG & Retail) ¨  Questions expected in Interview ¨  Skills Expected by Employers
  • 4. Confidential & for private circulation only Marketing Role
  • 5. Confidential & for private circulation only ¨  Marketing requires a lot of application of frameworks ¨  Frameworks required to develop strategic thinking ¨  Interpersonal skills very important ¨  You have to get work done from people who do not report to you Marketing Role
  • 6. Confidential & for private circulation only Typical Role ¨  Inbound role ¤  Project management ¤  Sales and support training ¤  Define features & requirements ¤  Channel development ¤  Building roadmaps ¤  Legal Clearances ¤  Logistics of product ¤  Competition Survey ž  Out bound role —  Go to Market Plan —  Competition Survey —  Positioning and Messaging —  Brand Management —  Campaign design and execution —  Press Relations Product+ Marketing (A combination of both) CommunicationsProduct
  • 7. Confidential & for private circulation only Why separate Product Manager? ¨  An industry where constantly new products need to be developed ¨  Actual manufacturing of product may be outsourced but research by Product Manager ¨  Product manager manages the project
  • 8. Confidential & for private circulation only Why overlapping role? ¨  Communication+Product Manager gives recommendations of product to manufacture ¨  Separate R&D team to develop product
  • 9. Confidential & for private circulation only Marketing Activities Aware TVC, Ads, Banners, SEO/ SEM Social Media Website Demo Videos SMS, Email Marketing Connect, Inform Viral Property, Videos Social Media – FB, YouTube, Twitter Blogger Engagement SMS, Email Marketing Convert, Engage Transactional Website Online Programs – Offers etc. Social Media – FB, YouTube, Twitter Online Quiz Blogger Engagement Amplify Integration with on-ground activities Online PR Referral Program Loyalty Program Learn Customer/ Retail Analytics Online Surveys
  • 10. Confidential & for private circulation only List of Activities Activity Details TV FCT Sponsorship Print Campaign Radio FCT Plan Integration Online Adv/ Website Display Campaign Bloggers Engagement Applications Facebook Applications Microsite Retail In-shop Soft POSs Special Elements Surprise Gifting Merchandising Agency On-Ground Mall Activity Public Relation Press release Product Experience Others Retail Tie-ups
  • 11. Confidential & for private circulation only External Agencies GoCrackIt – Your Career Our Mission
  • 12. Confidential & for private circulation only Creative Agency ¨  Creative Agency: TVC, Posters, Paper Adv, Radio. You Input a brief, they return with the desired output ¨  TVC ¤  You give them a Creative brief ¤  Agency develops Scripts ¤  Options of production houses ¤  Director makes his presentation ¤  Film production ¤  Edits for Finalization GoCrackIt – Your Career Our Mission
  • 13. Confidential & for private circulation only Media Agency ¨  Media Agency ¤  You provide a media brief ¤  They return with a media plan         Duration 20 Sec   ProgramChannel Day Time Rate Spots FCT Cost Neo Sports             Euro Cup live Mon-Sun     75 1500   Sab TV             Tarak Mehta Ka Ulta Chashma Mon to Fri 20:30-21: 00   20 400   Star World             Masterchef Australia Mon-Fri 21:00-22: 00   40 800   GoCrackIt – Your Career Our Mission
  • 14. Confidential & for private circulation only On Ground Activity Agencies ¨  Mall Activities ¨  Van Activity ¨  Cafe Connect ¨  Participation in local festivals ¨  College activities ¨  Retail partnerships ¨  PR Agency ¨  Digital Agency GoCrackIt – Your Career Our Mission
  • 15. Confidential & for private circulation only Examples GoCrackIt – Your Career Our Mission
  • 16. Confidential & for private circulation only Gillette Blades & Razors BLADES & RAZORS (3) Systems (1) Double Edge (2) Disposables GoCrackIt – Your Career Our Mission
  • 17. Confidential & for private circulation only Disposables in India ¨  Brand strategy is to do all Brand activity on most premium (Mach3) ¨  Others to derive from the brand image created by leader brand ¨  Marketing for disposables in India fully focussed on trade schemes ¨  Time to time Buy 2 Get 1 Free or now Buy 5 Get 1 Free ¨  Challenge to keep sales team focussed on Disposables GoCrackIt – Your Career Our Mission
  • 18. Confidential & for private circulation only Disposables in Indonesia ¨  Brand strategy is to do all Brand activity on most premium (Mach3) ¨  Challenge was to change management decision and start doing brand activity for Disposables ¨  Main focus was data analysis and building a strong data driven case for Disposables https://www.youtube.com/watch?v=8DpDC9DZHOg GoCrackIt – Your Career Our Mission
  • 19. Confidential & for private circulation only
  • 20. Confidential & for private circulation only Detailing Rate Per Sq.Ft. S No Signage Type Media Type Specifications Machine For Printing North Wes t Central Eas t South 1 Non Lit Signage Star Flex Star Flex 13 Ounz Flex, 1" Square pipe, Weight of pipe should be 1 feet = 220grm to 250grm. I.e. 18 Gauge, 1” pipe =3kg= 20’ length Vutek/JetI/HP Excel Jet (Solvent) 2 Glow Sign Board Star Flex Star Flex (18 Ounz), 1"M.S pipe=18 Gauge, G.I sheet for back side 26 SWG & Sides 24 SWG (Gauge) Vutek/JetI/HP Excel Jet (Solvent) 3 Sunboard LG/Avery (Vinyl) 3 MM Sunboard HP Eco-Solvent S No Element Expected Life 1 Dangler 30 to 45 days 2 Poster 5 days 3 Non Lit Signage 2 Months 4 Sunboard 1 month •  Not all about TVC, Radio, Print adv •  Lot of detailed planning required •  A full separate responsibility is training of sales team
  • 21. Confidential & for private circulation only Sales Key Success Factors ¤  Understanding the customer ¤  Ability to have a solution mind set – B2B Sales ¤  Perseverance – objection handling – Sales resilience ¤  Solution selling ¤  Listening and presenting skills ¤  Making a game plan ¤  Relationship building and manage the spectrum – closing the sale ¤  Handle “PRESSURE”
  • 22. Confidential & for private circulation only MBA Value Add ¤  Value Selling ¤  Structured approach with a proper strategy ¤  Business understanding – Bigger picture ¤  Market entry strategy
  • 23. Confidential & for private circulation only Roles Ø  Sales – Related to your previous industry experience or related industry Ø  Sales management Ø  B2B/B2C Ø  KAM/Hunting Ø  New markets/segments More likely to move on to General Management and then to Top Management
  • 24. Confidential & for private circulation only Some example roles Mid- Management Roles – Zonal/Area Sales Manager – RSM – Business Development Mgr - SM Ø  4-8 years of experience Ø  Building a pipeline Ø  Business Intelligence Ø  Competitor analysis Ø  Motivating and managing a team Ø  Negotiating and persuasion Top management Roles – VP Sales, SBDD Ø  8 to 12 Years+ Experience Ø  Strong analysis Ø  Strategy and forecasting Ø  New product/market entry
  • 25. Confidential & for private circulation only Interview preparation frameworks with examples
  • 26. Confidential & for private circulation only Synthesise findings into recommenda- tions Conclude Request information to test hypothesis Analyse Develop approach to solve problem StructureClarify Ensure complete understanding of business issue A good approach to case interviews
  • 27. Confidential & for private circulation only Falling Profits Case Ø  This type of case asks you to explore the possible reasons behind a company’s drop in profits. Ø  What this type of question is designed to assess: Analytical ability, drilldown from a high-level statement, understanding of financial instruments, communication, industry knowledge Ø  Useful concepts/frameworks: Market assessment, product mix assessment Ø  Profits of Bunny popcorn has gone down by 10% this year. How would you analyse the situation?
  • 28. Confidential & for private circulation only New product introduction Ø  This type of case asks you to recommend a strategy for introducing a new product Ø  What this type of question is designed to assess: Analytical ability, understanding of brand management, supply chain, communication, industry knowledge Ø  Useful concepts/frameworks: Four Ps, market analysis, competitor analysis, product portfolio assessment Ø  Bunny Popcorn is planning to introduce a new flavour of popcorn in the market. Take us through the planning steps.
  • 29. Confidential & for private circulation only Entering a new category Ø  This type of case asks you to analyze whether a company should enter a new market or develop a new line of products or services. (Usually, the new products or services are somehow related to the company’s current business). Declining sales/market share is an indication that either a new market has to be explored of new product launched Ø  What this type of question is designed to assess: Analytical ability, understanding of market dynamics, supply chain dynamics, communication, industry knowledge Ø  Useful concepts/frameworks: Market assessment, product portfolio analysis, Four Ps, BCG Martix Ø  Kellogg introducing frozen waffles in India
  • 30. Confidential & for private circulation only Entering a new geographic market Ø  In a nutshell: This type of case asks you to analyze whether a company should expand into a new country or region Ø  What this type of question is designed to assess: Analytical ability, Ø  Understanding of global market dynamics, geographic currency issues, supply chain dynamics, communication, industry knowledge Ø  Useful concepts/frameworks: Market assessment, supply chain analysis, competitor analysis, Four Ps Ø  Launch of Bunny Corn Flakes in Nepal
  • 31. Confidential & for private circulation only Competitive response case Ø  A competitive response case asks you to recommend how your client should react to a move by its competitor. Ø  What this type of question is designed to assess: Analytical ability, supply chain dynamics, communication, industry knowledge, market dynamics Ø  Useful concepts/frameworks: Market assessment, supply chain analysis, competitor analysis, structural analysis, speed of response ¨  You are an MNC in India with multiple brands across categories. A small competitor in one state is growing very fast, what are the options you would explore and execute.
  • 32. Confidential & for private circulation only Guesstimates
  • 33. Confidential & for private circulation only •  Anchoring Guesstimate •  Show approach •  Solve •  Bring some nuances •  Check the estimate sanctity in the end and tell them the reason for it
  • 34. Confidential & for private circulation only •  Expectation is to do the numbers •  Think aloud, do not go into a silent mode of thinking. Let the recruiter know how you are proceeding at each step. •  The expectation is to exhibit how you utilize the information you have to find out something you do not know Guesstimate