Class 2
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The document provides an introduction to e-business and e-commerce. It discusses key concepts such as the definition of e-commerce, unique features of e-commerce including ubiquity and interactivity. It also outlines major types of e-commerce like B2B, B2C, B2G. Advantages of e-commerce include 24/7 access and global reach. The document concludes with discussing opportunities for different industries and challenges for adopting e-commerce in India.
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Class 2
- 2. E-Commerce The use of Internet and the web to transact business. More formally digitally enabled commercial transactions between and among organisations and individuals. Digitally Enabled Transaction Commercial Transaction
- 3. Unique Features of E-commerce Technology Ubiquity Global reach Universal standards Information richness Interactivity Information density Personalization/customization
- 4. Major Types of E-commerce Business to Business. B2B Business to Consumer. B2C Business to Government. B2G Consumer to Consumer. C2C Customer to Business. C2C Business to Employee. B2E
- 5. Business to Business. B2B B2B is that model of e-commerce whereby a company conducts its trading and other commercial activity through the internet and the customer is another business itself.
- 6. Business to Consumer. B2C Visiting the Virtual Mall Customer Registers Customer Buys Product Merchant Processes the order Credit/Debit card is processed Operations Management Shipment and Delivery Customer Receives After Sales Service
- 7. Business to Government. B2G Professional affairs conducted between companies and regional, municipal or federal governing bodies. Business to government typically encompasses the determination and evaluation of government agency needs, the creation and submission of proposals and the completion of the contracted work
- 8. Consumer to Consumer. C2C Customer sells directly to other customers via online classified ads auctions selling personal services or expertise online.
- 9. Customer to Business. C2B Consumer-to-business (C2B) is a business model where an end user or consumer makes a product or service that an organization uses to complete a business process or gain competitive advantage.
- 10. Business to Employee. B2E Exchange of intra firm information with employees over the internet or an intranet. term of employment, benefits, policies, operation manuals, company newsletter
- 13. Advantages of E-Commerce 24 X 7 Global Reach Cost of acquiring, serving and retaining customers An extended enterprise is easy to build ERP SCM CRM
- 14. Advantages of E-Commerce Disintermediation Improved Customer Service to your Client A technology based customer interface The customer controls the interaction Knowledge of Customer behaviour
- 15. E-Commerce Opportunities for Industries Financial Services Stock Trading Banking Legal and Professional Services Tour and Travel Healthcare
- 16. E-transitional Challenges for Indian Corporate Internal Resisting Issues Bureaucratic Wrangles Cultural Changes Not Many Are Prepared Lack of skills and Training
- 17. E-transitional Challenges for Indian Corporate External Driving Factors Big Business Global Market Value for Money No-entry barriers
- 18. IT Act 2000 An Act to provide legal recognition for transactions carried out by means of electronic data interchange and other means of electronic communication, commonly referred to as "electronic commerce", which involve the use of alternatives to paper-based methods of communication and storage of information, to facilitate electronic filing of documents with the Government agencies and further to amend the Indian Penal Code, the Indian Evidence Act, 1872, the Bankers' Books Evidence Act, 1891 and the Reserve Bank of India Act, 1934 and for matters connected therewith or incidental thereto.
- 19. Important Concepts of IT Act, 2000 Electronic Record Secure electronic Record Digital Signature Secure Digital Signature Certifying authority Digital signature certificate
- 21. E-Business Info Structure Scalability Reliability Hosting Storage Security Web Servers Databases Middleware App Servers ASP
- 22. E-Business Infra Structure CRM ERP EAI (Enterprise application Integration) E-Procurement Financial Control Business Intelligence Supply Chain Management
- 23. E-Business Design Value Proposition Customer Segments Customer Priorities Organisational Capabilities
- 24. E-Business Interlocking Layers E- Business Design E-Business Infrastructure E-Business Infostructure
- 25. Reversing the Value Chain In- house core competencies Rigid Infra/ Processes Product/ Service Channels Customers Customer Needs Integrated Channels Products/ Services Flexible Infra/Process es Outsources/ In-house core competencies Traditional Business Design E-Business Design
- 26. Shifting Customer Service Expectations Past Present Future • Ease of use • Reliability • Basic Functionality • Excellent Support • Quality Products • Service Orientation • Self Service • One to One Marketing • Value
- 34. ArchitectureRequirementsResearch Socio- economics Products purchase frequency Quality vs price Understanding Target Audience Demographics Age Gender Internet savvy Mobile use Tablet use 2
- 39. Function Basic and advanced functionality Transactional Shopping cart User profile management (account) Inventory Delivery tracking Admin functionality ArchitectureRequirementsResearch 1
- 41. ArchitectureRequirementsResearch Site security Password, Shopping cart Delivery options, tracking Supported browsers / optimised Speed – page loading times Technical 3
- 42. Landing Page Mapping Layout / structure Cross links cohesiveness Tab content indexed ArchitectureRequirementsResearch 4
- 45. Detailed taxonomy Cluster item groups Prioritise item groups Importance placement order within tree Quick links, cross links, navigation aids Navigation tree ArchitectureRequirementsResearch 1
- 50. Presentation Electronic Commerce & Internet Marketing
- 51. Six E-Commerce Web Sites Roll No 1:Flipkart Roll No 2:Amazon Roll No 3:EBay Roll No 4:Snapdeal Roll No 5:Jabong Roll No 6:Fab Furnish
- 52. Presentation Presentation for 20 Min Q & A for 10 Min Presentation would be divided into 6 parts 1. E-commerce web site quality evaluation models 2. Business Strategy 3. Business Model 4. Market Position 5. Revenue Model 6. Technical Evaluation
- 53. Ease of use Navigation Security Assurance Content Design Easy Search Reliability Image Created Innovativeness Contact Details Update Frequency Availability Domain E-commerce web site quality evaluation models
- 54. Need to Include Login Functions Banner Ads Feedback Channel Mission Target Customers Product Infrastructure E-Marketing Solutions Design Layout CRM 2 yrs Income 2 yrs Expenditure Online Catalogue Online Ads
- 55. Technical Considerations for Evaluating E-Commerce Platforms Scalability The product Catalogue Business User Control Search Agility Reporting and Analytics Standards Integration Interoperability Synergy