Learn the fundamentals of business development and become a star business developer with this deck. Topics include securing media coverage, knowing the competitive landscape, and closing deals. Slides from The Business of Business Development, a class taught by BzzAgent CEO, Dave Balter, at Boston's Intelligent.ly campus.
Learn the fundamentals of business development and become a star business developer with this deck. Topics include securing media coverage, knowing the competitive landscape, and closing deals. Slides from The Business of Business Development, a class taught by BzzAgent CEO, Dave Balter, at Boston's Intelligent.ly campus.
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
The Business Evaluation Scoring Technique (BEST)Peachy Essay
The Business Evaluation Scoring Technique (BEST) was developed to help entrepreneurs evaluate a group of ideas before deciding which ones to pursue.
The tool considers the various “windows of opportunity” related to new ventures.
BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASSTaiwo Adepoju
BUSINESS CONCEPT, BUSINESS IDEA, BUSINESS PLAN, WHY AND HOW OF BUSINESS PLAN, STRATEGIES FOR EFFECTIVELY WRITING A SUCCESSFUL BUSINESS PLAN, BUSINESS DEVELOPMENT PROCESS, BUSINESS PLAN FORMAT
Entreprenureship - The Business Planning ProcessUkwuaniBarnabas
The most important benefit of writing a business plan is all of the learning that accompanies the process. You basically learn to Identify your concept, research the concept and glean a perfect understanding of the industry to which you belong, your competitors and your customers.
It helps you relate with the deep understanding of your Business Model and its drivers
Having grasped all of the information from the process, it helps entrepreneurs to communicate the business opportunity to potential investors / various stakeholders in the most articulate manner. This is a proper guide for understanding business planning.
Do you need Business Plan? You have an idea? You have a goal. Use Digital Steps Business Plan template and start writing your business plan today. PERSONAL USE ONLY
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
The Business Evaluation Scoring Technique (BEST)Peachy Essay
The Business Evaluation Scoring Technique (BEST) was developed to help entrepreneurs evaluate a group of ideas before deciding which ones to pursue.
The tool considers the various “windows of opportunity” related to new ventures.
BUSINESS PLANNING 101: ENTREPRENEURIAL MASTERCLASSTaiwo Adepoju
BUSINESS CONCEPT, BUSINESS IDEA, BUSINESS PLAN, WHY AND HOW OF BUSINESS PLAN, STRATEGIES FOR EFFECTIVELY WRITING A SUCCESSFUL BUSINESS PLAN, BUSINESS DEVELOPMENT PROCESS, BUSINESS PLAN FORMAT
Entreprenureship - The Business Planning ProcessUkwuaniBarnabas
The most important benefit of writing a business plan is all of the learning that accompanies the process. You basically learn to Identify your concept, research the concept and glean a perfect understanding of the industry to which you belong, your competitors and your customers.
It helps you relate with the deep understanding of your Business Model and its drivers
Having grasped all of the information from the process, it helps entrepreneurs to communicate the business opportunity to potential investors / various stakeholders in the most articulate manner. This is a proper guide for understanding business planning.
Do you need Business Plan? You have an idea? You have a goal. Use Digital Steps Business Plan template and start writing your business plan today. PERSONAL USE ONLY
Writing Business Plan
What Is a Business Plan?
Why do You need?
Table of contents
Describe
Introduce
Products or Services
Unique selling points
Management
Marketing
Marketing Mix
Promotional Strategy
Future Growth and Expansion
Key Success Factors
Financial documents Mistake to avoid
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
Introduction to Entrepreneurship
Page 21 of 27Business Plan for a Startup Business
Due Date * Plan & Presentation Week #15
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.
This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.
It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.
Business PlanOWNERS
Your Business Name
Street Address
Address 2
City, ST ZIP Code
Telephone
Fax
E-Mail
Table of Contents
I.Table of Contents3
II.Executive Summary4
III.General Company Description5
IV.Products and Services6
V.Marketing Plan7
VI.Operational Plan15
VII.Management and Organization19
VIII.Personal Financial Statement20
IX.Startup Expenses and Capitalization21
X.Financial Plan22
XI.Appendices25
XII.Refining the Plan26
Executive Summary
Write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If app ...
What is a Market System?
A market system is the network of buyers, sellers and other actors that come together to trade in a given product or service.
The participants in a market system include:
Direct market players such as producers, buyers, and consumers who drive economic activity in the market
Suppliers of supporting goods and services such as finance, equipment and business consulting
Entities that influence the business environment such as regulatory agencies, infrastructure providers and business associations
A market system can be specific to a product (coffee, mangoes, dairy) or a cross-cutting sector (finance, labor, business development services). A market system’s strength depends on how well the participants obtain financing, launch businesses and adopt new technologies and best practices.
One example where TechnoServe has experience is the poultry market systemWhat is a Market System?
A market system is the network of buyers, sellers and other actors that come together to trade in a given product or service.
The participants in a market system include:
Direct market players such as producers, buyers, and consumers who drive economic activity in the market
Suppliers of supporting goods and services such as finance, equipment and business consulting
Entities that influence the business environment such as regulatory agencies, infrastructure providers and business associations
A market system can be specific to a product (coffee, mangoes, dairy) or a cross-cutting sector (finance, labor, business development services). A market system’s strength depends on how well the participants obtain financing, launch businesses and adopt new technologies and best practices.
One example where TechnoServe has experience is the poultry market systemWhat is a Market System?
A market system is the network of buyers, sellers and other actors that come together to trade in a given product or service.
The participants in a market system include:
Direct market players such as producers, buyers, and consumers who drive economic activity in the market
Suppliers of supporting goods and services such as finance, equipment and business consulting
Entities that influence the business environment such as regulatory agencies, infrastructure providers and business associations
A market system can be specific to a product (coffee, mangoes, dairy) or a cross-cutting sector (finance, labor, business development services). A market system’s strength depends on how well the participants obtain financing, launch businesses and adopt new technologies and best practices.
One example where TechnoServe has experience is the poultry market systemWhat is a Market System?
A market system is the network of buyers, sellers and other actors that come together to trade in a given product or service.
The participants in a market system include:
Direct market players such as producers, buyers, and consumers who drive economic activity in the market
Suppliers of supporti
Our strategic marketing planning process is the framework we use to create a high quality marketing plan, and subsequently allows us to devise the most effective and efficient non-digital and digital marketing strategies to achieve the goals set out in this plan. Visit www.abacusmarketing.co.uk to find out more, or email stephen@abacusmarketing.co.uk to arrange a call or meeting.
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANCREATEmediaIE
createmedia.ie brings you this simple, easy to follow business plan basics. Start your entrepreneurial journey today! For more resources & guides, including how to secure that all important funding, see www.createmedia.ie
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Industry expert Scott Sehlhorst will:
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2. • A business plan is a written document that describes
−The business
−Its Objectives
−Its Strategies
−The Market its in
−Financial Forecasts
• There is no one “perfect” business plan template
The Business Plan
3. • Can help spot potential pitfalls before they happen
• Structure the financial side of the business
• Focus your development efforts
• Work as a measure of your success
Why write a business plan?
8. Where are you now?
Who
What
Why
When
Your customers
Your product /
service
Is there a pain?
Purchase
occasion?
9. Where are you now?
How
How will your
product be used?
How will you let
people know?
How will people
buy it?
10. Questions to ask yourself before you start
1. Can you describe the business...in only one paragraph please?
2. What is your product, or service?
3. Who will buy it?
4. Where should you locate the business?
5. How can you attract customers?
6. What is your competition?
7. How much should you charge for the products or service?
8. What advice do you need and who can provide it?
9. How will you organize the managers and/or workers of the business?
10. How will you split the profits? Who is responsible for the losses?
11. 11. What should you consider to be able to produce the product and get it to the
customer?
12. How much money is needed to get the business started?
13. How many customers will you have per month and how much will they buy per
month?
14. How much does it cost to make the product or provide the service?
15. What are your operating costs? (Include your own salary)
16. How much money will your business earn each month by selling your product or
service?
17. How much investment will you need to keep the business going until you make a
profit?
18. What is your potential profit per year for Year I, Year II, and Year III?
19. How much money do you need to borrow to start this business?
20. How will you make the business grow in the future?
12. 1. Executive Summary
2. Market Research
3. Products and services
4. Marketing and Sales
5. Operational Plan
6. Management
7. Financial Plan / Forecasts
The Contents
13. • A synopsis of the key points of your entire plan.
• Its purpose is to explain the basics of your business in a way
that is interesting and informative
• It should be concise – no more than 2 pages.
• This section should be written last
Executive Summary
14. What its not
• A brief description of the business and its products. It is a
synopsis of the entire plan
• An extended table of contents
• Hype. It should excite but do not overly hype your
business / idea
Executive Summary
15. • How large is the market?
• Is the market growing or shrinking?
• Are there any barriers to entering the market?
• Who are my competitors?
• What goods / services are they offering and are they better than
mine?
• Who are my customers?
• What do they want?
• Where do they want to buy?
Market Research
16. • Most owner managers decide to react to market demand rather
than forecasting and planning
• Simple common sense tells us the more we know about our
customers and our markets there is more chance of maximising
opportunities and minimising risks
17. What do we want to find out
Wider world
Industry
Competition
Customers
18. • Competitor analysis has several important roles in strategic
planning:
− To help businesses understand their competitive
advantages/disadvantages relative to competitors
−To help forecast the returns that may be made from future
investments (e.g. how will competitors respond to a new
product or pricing strategy?
−To provide an informed basis to develop strategies to achieve
competitive advantage in the future
Competition
19. Factor Me Strength Weakness
Competitor
A
Competitor
B Importance to Customer
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Location
Appearance
Sales Method
Credit Policies
Advertising
Image
Competitor Analysis
20. • Describe in depth your products / services – any technical
specs, drawings, photos etc should be placed in an appendix
• What factors will give you a competitive advantage /
disadvantage. For example what is your Unique Selling
Proposition?
Products / Services
21. • This section should describe the specific activities you intend to
use to promote and sell products and services. Its often the weak
link in business plans.
• A strong marketing and sales section means that you have a clear
idea of how you will get your products and services to market
• Its important to remember that the focus of marketing is people.
The term “Target Market” is used because that market is the “bulls
eye” at which you aim your marketing efforts.
Marketing and Sales
23. Marketing and Sales
How
How will your
product be used?
How will you let
people know?
How will people
buy it?
24. Marketing and Sales
Who
What
Why
When
Your customers
Your product /
service
Is there a pain?
Purchase
occasion?
How
How will people
buy it?
Segmentation
Product
Price?
Promotion
Place
25. Marketing and Sales
Customers (potential customers)
• Who are they?
• What are they prepared to pay?
• What do they like about your product?
• What do they dislike?
• How frequently will they buy
Angle Tip
When carrying out potential customer
research its important to first identify
who your potential customers might
be. Don’t waste your time asking
people their views on products or
services that they will not buy.
28. Segmenting organisational markets
Organisational Segmentation
Microsegmentation Macrosegmentation
Choice
Criteria
Decision
Making
Unit
structure
Decision
Making
process
Purchasing
Organisation
Company
Innovation
Company
size
Industry
Geo
graphic
35. Explain your methods of setting your prices. For most small
businesses, having the lowest price is not a good policy.
−It decreases profit margins
−Customers may not care
−Large competitors can just undercut you anyway
−You will usually do better to compete on quality and service
• Does your pricing fit with the competitive analysis?
• Compare your prices with those of your competitors
• How important is price as a competitive factor?
Pricing
36. • Price and Quality relationship
−Price often sends quality cues to customers
High
High
Low
Low Price
Quality
37. Pricing new products or services
High
High
Low
Low
Promotion
Price
Rapid Skimming
Rapid
Penetration
Slow Skimming
Slow
Penetration
Premium products
Gradual entry
Premium products
Quick entry
40. • Begin by asking these questions:
− Your Sales
−How many items do you think you will sell? Be realistic - if you
overestimate, it will cause you problems in the future.
− The cost of sales
−How much will it cost you to make each item- ie costs of materials,
components or subcontractors to make the product or supply the service?
− Fixed Costs
−Do you have to pay any other costs, rent, phone costs, etc?
41. What your budget will need to include
• Projected cash flow - your cash budget projects your future cash
position on a month-by-month basis.
• Costs - typically, your business will have three kinds of costs:
− fixed costs - items such as rent, rates, salaries and financing costs
− variable costs - including raw materials and overtime
− one-off capital costs - for example, purchases of computer equipment or
premises
• Revenues - sales or revenue forecasts are typically based on a
combination of your sales history and how effective you expect your future
efforts to be.
42. Sales Forecast
• Your sales forecast should be based upon any historical sales, your
marketing strategic and your market research.
• A sales forecast is an essential tool for managing a business of any size.
• It is a month-by-month prediction of the level of sales you expect to
achieve.
• Most businesses draw up a sales forecast once a year.
• You may wish to do two
1. A best guess – what you really expect
2. A worst case – your lowest estimate no matter what
43. • typical examples of assumptions:
− The market you sell into will grow by 2 per cent.
− Your market share will shrink by 2 per cent, due to the success of a competitor.
− Seasonality – how sales will change depending on the time of year
− You have new products that have the potential to increase sales rapidly.
44. Now that you have laid down all of the details about your
business – the customers, the market, the pricing etc – it is
time to do some predictions.
Your sales forecast should be based upon any historical sales,
your marketing strategic and your market research.
You may wish to do two
1. A best guess – what you really expect
2. A worst case – your lowest estimate no matter
what
Sales Forecast
45. MONTH SALES a SALES
b
SALES
c
TOTAL
MONTH
MONTH CUMULATIVE
MONTHLY
1
2
3
4
5
6
7
8
9
10
11
12
YEAR
Sales Forecast
46. Explain the daily operation of the business, its location,
processes, people, equipment
• Sales
− How will you sell your product / service
− Credit terms
• Production
− How will you produce your product / service
− Quality Control
− Customer Service
− Product development
• Location
− Where will you sell / produce your product
Operational Plan
47. Research, research, research
Gain a thorough understanding of the market
Understand the customer
Where possible carry out primary research – is it something that people will want to buy?
Attention to detail
Make the plan concise and make shaw their are no spelling mistakes!
Executive summary
Your chance to sell the idea. Give it a “wow” factor which will encourage people to read
more
Do the maths
Make sure the numbers add up, are realistic and can be justified
Top Tips