Web 2.0 refers to second-generation internet-based services that emphasize user-generated content, usability, and interoperability. Key aspects of Web 2.0 include user-generated content, usability, and interoperability through technologies like AJAX and RSS feeds. While not a new technical specification, Web 2.0 represents cumulative changes that have made web pages more interactive and dynamic through increased user contributions and connectivity between sites.
How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
Discusses the evolution of Social Media and its growing and inevitable impact on Social Media and PR. Also shows tips, tools and resources for Social Media and PR
Facebook Marketing Masterclass including lots of tips on live broadcastingThe Digiterati
Slides from a presentation on 23 March 2016. The presentation was given at SFL, Reading but was also livestreamed on Facebook here https://www.facebook.com/TeamDigiterati/videos/vb.814766598550695/1241169429243741/?type=2&theater
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
This presentation is an Introduction to Social Media Marketing for small businesses and was presented by Ann Stanley at the Birmingham City University Business School (Oct 2014)
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
What is Social Media Optimization and Marketing Tips.
SEO, SMO, Internet marketing, Digital marketing, Google, Facebook, Twitter, Social Media Marketing, Social media, Social Media Strategy, Search engine optimization, Search Engines,
How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
Discusses the evolution of Social Media and its growing and inevitable impact on Social Media and PR. Also shows tips, tools and resources for Social Media and PR
Facebook Marketing Masterclass including lots of tips on live broadcastingThe Digiterati
Slides from a presentation on 23 March 2016. The presentation was given at SFL, Reading but was also livestreamed on Facebook here https://www.facebook.com/TeamDigiterati/videos/vb.814766598550695/1241169429243741/?type=2&theater
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
This presentation is an Introduction to Social Media Marketing for small businesses and was presented by Ann Stanley at the Birmingham City University Business School (Oct 2014)
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
What is Social Media Optimization and Marketing Tips.
SEO, SMO, Internet marketing, Digital marketing, Google, Facebook, Twitter, Social Media Marketing, Social media, Social Media Strategy, Search engine optimization, Search Engines,
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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2. What Web 2.0 Isn’t
• Web 2.0 is not an upgrade to the Web
• Web 2.0 is not a specific Web Site or Web Sites
• Web 2.0 is not isolated
• Web 2.0 is not static
• Web 2.0 is not a tangible product
Friday, 18 March 2016 2
3. So What is Web 2.0?
• Web 2.0 describes World Wide Web sites that emphasize user-
generated content, usability, and interoperability.
• The term was popularized by Tim O'Reilly and Dale Dougherty at the
O'Reilly Media Web 2.0 Conference in late 2004, though it was coined
by Darcy DiNucci in 1999
• Although Web 2.0 suggests a new version of the World Wide Web, it
does not refer to an update to any technical specification, but rather to
cumulative changes in the way Web pages are made and used.
Friday, 18 March 2016 3
5. Differences between new media and traditional media
Friday, 18 March 2016 5
Interactivity
Intelligence
Individualization
Integration
Industry restructuring
Independence of location
7. What Has the Internet Done?
• The emergence of Web 2.0 has…
– Extended our social networks beyond our close knit groupings
– Made potential our social networks world-wide
– Given us the opportunity to network with people we never could have before
Friday, 18 March 2016 7
8. What is Web 2.0?
• It is Second generation of services available on the Web that lets
people collaborate and share information online
• O'Reilly Media and MediaLive International popularized the term
• Google is now seen as the torch bearer of the term by the media
• From a technology perspective Web 2.0 uses AJAX, Mashups and RSS
predominantly
Friday, 18 March 2016 8
10. Web 2.0 Best Of One:(Really Simple Syndication):
Friday, 18 March 2016 10
11. What is AJAX?
• Ajax is not a technology in itself
• Shorthand for Asynchronous JavaScript and XML
• The term was first used by Adaptive Path only in Feb 2005
• Removes the need to reload entire web page each time the user
makes a change. Increase the web page's interactivity, speed, and
usability.
• XML is used as the format for transferring data between the server and
client. XML files may be created dynamically by some form of server-
side scripting
• The Ajax technique uses a combination of: XHTML and CSS,
JavaScript, XMLHttpRequest /IFrame object
Friday, 18 March 2016 11
12. Blogging
• Commercial (so called) Blog sites
– Netscape.com (new) owned by Weblogs, Inc.
– Engadget.com owned by Weblogs, Inc.
– Myspace.com
Friday, 18 March 2016 12
13. Weblogs, Inc :
• The company is owned by AOL and has more than 90 commercial
blogs meaning blog sites.
• Weblogs generated US$1 Million in revenue out of Google Adsense
alone in 2005.
• AOL bought Weblogs, Inc in Oct 2005 for US$25 Million.
• The CEO of Weblogs recently announced US$1000 per month for
bloggers who submit more than 150 Stories/Items per month in any
Social Bookmarking site.
Friday, 18 March 2016 13
14. Social Networking Sites
• Myspace.com
– Fourth most popular English Website
– 95 million members, with 500,000 new members each week
– Bought by News Corp (Rupert Murdoch) for US$580 Million in June 2005
• Orkut.com
– A Google Initiative
• LinkedIn.com
• Facebook
Friday, 18 March 2016 14
15. Software as a Service
• Software as a Service (Saas) is a model of software delivery where the
software company provides development, hosting, maintenance, daily
technical operation, and support
• SaaS can be for any market segment including home consumers, small
business, medium and large business
Friday, 18 March 2016 15
16. Windows Live
• Windows Live is Microsoft’s version of Web 2.0 services offerings.
• These will include Live Mail, Live Messenger, Live Favourites, Live
Office Domains and more.
• Watch out Microsoft for more to come from them…
Friday, 18 March 2016 16
17. Wikis
• Collaborative page.
• Anyone can add or edit content.
• Wikipedia - friend or foe?
• Wikispaces
Friday, 18 March 2016 17
18. Social Bookmarking
• Save web addresses of useful content.
• Share and search bookmarks.
• Generate specific resource lists.
Friday, 18 March 2016 18
19. Online Photo Galleries
• Publish photos online.
• Comment, and share ideas.
• Create photo stories and presentations.
Friday, 18 March 2016 19
20. Audio/video-casting
• Produce audio and video recordings.
• Publish them easily to the web.
• Creates a world-wide audience.
Friday, 18 March 2016 20
22. What is this Social Media thing all about?
Friday, 18 March 2016 22
• Traditional marketing
• Nor classic advertising
• Neither just a Facebook profile
It’s not…
• An integration of messages with
technologies, images, video, audio…
• Conversations that are joined by more
and more people every day
It is
23. Creating a Social Media Policy
Friday, 18 March 2016 23
Stay on brand
Stick to basic standards
Target audience
Numerous platforms
What is the purpose?
24. The Social Web is About Life Experiences
• Brands are using applications to engage their audience
• They are using applications to entertain
• They are not banner ads
• They are not groups
• They are the new Ad Unit
• They are used to connect and drive interest
• Social Media is now a major component of the Digital Buy
Friday, 18 March 2016 24
25. Key objectives and strategy
Friday, 18 March 2016 25
Increase website traffic and
keep customers returning
Drive sales and encourage social
recommendations
Raise awareness around your
SMB’s website and products
How?
Bringing your SMB closer to
customers
Giving them the chance to
discover, engage and share
content around your SMB
Rewarding customer loyalty with
promotions
Keeping customers engaged
with content and linking to your
website
26. Content strategy
• Before entering social media, it’s important to define what the voice of
your Small Business will be and what content and messaging we want
to relay to the audience. All this can be simplified in 3 key themes or
content pillars (these are just an example)
Friday, 18 March 2016 26
Creativity Inspiration High quality
The capacity of creating
something new and
valuable or an unique
idea. As artists or art
lovers, most of the
community will require
this sentiment coming
from artworkme
Related to the previous
content, your
community will look
forward to some
inspiration, a sudden
creative burst that
could let them show up
their artistic genius
Both, Creativity and
Inspiration will be
improved with a high
quality feel to be
spread through the
campaign. artworkme
is high quality itself
32. Some actions to undertake…
• …to start with
• Go and meet users on the Internet
– Answer comments left by users on multiple blogs. Read what they say about your
brand.
• Set up collaborative tools
– Make sure you offer tools to your customers to share with you about your products
(blogs, forums, online surveys).
• Connect with your customers
– Be present on online social networks and create a profile for your brand.
• Replay offline campaigns on the Internet
– Post your last TV campaigns on YouTube, announce your coming event on Twitter, post
feeds on Facebook, Blog about your brand...
Friday, 18 March 2016 32
33. Some actions to undertake…
• …to start with
• Engage users in product testing
– Create restricted communities who will be able to test the product and help in its
development. Create user communities.
• Engage users to buzz
– Share and present your products to bloggers in order to engage a viral wave.
• Trigger the conversation
– Engage the conversation on your blog and over chat rooms. Post on other blogs.
• Develop an honest and viral state of mind
– Be open, do not be afraid, be honest and share as much as you can.
Friday, 18 March 2016 33
34. Some behaviours…
• …to embrace !
• Embrace transparency
– Do not post with fake names.
• Do not delete critical comments
– Do not be afraid and respond to them.
• Build trust
– By showing you are truly listening.
Friday, 18 March 2016 34
35. Combine the tools
• Use multiple tools and spread your presence !
• Leverage the effect by using multiple tools
• One media or one profile is not enough to see the effects
• It is the combination of multiple tools that will make you successfull
Friday, 18 March 2016 35
36. Be patient
• The effect will be there !
• You will only see small changes at the beginning
• The strategy is powerful when users will see your engagement
• One page on Facebook is not going to create miracles but the
combination of multiple tools might
• Never release your presence because communities need to be
animated
Friday, 18 March 2016 36
44. Follow conversations…
• …and reply !
• Read all conversations that are done about your brand
• Participate to these conversations by replying and commenting
• Respond quickly for a stronger effect
• Share quality content
Friday, 18 March 2016 44
45. Social Media Campaigns should be Targeted
• Age, Political Views,
• Gender,
• Relationship Status,
• Activities
• Location
Friday, 18 March 2016 45
46. Choose Your Creative
• Social Media Ads can contain Images
• Social Media Ads can contain Videos
• Social Media Ads can contain only Text
Friday, 18 March 2016 46
47. Why then Social Media is this hard?
Friday, 18 March 2016 47
Too many channels
More and more people
joining
Thousands of
conversations
Very little
time
48. Measuring progress
Friday, 18 March 2016 48
Website
Visitors: how
many + where
are they coming
from
How often they
visit your
website
What browsers
they use
Mobile
reporting
Engagement Tracking brand
sentiment
Follower + fans
growth
Tracking comments,
mentions and “people
talking about it”
R.O.I. Tracking social media ROI
via Google Analytics
Tacking traffic coming from every activity
of your social media campaign
Tracking the
potential future
customers
49. Bear in mind
Friday, 18 March 2016 49
Social Media is not unidirectional. It’s not advertising
Social Media works, but it’s not for free. Your SMB will have to be ready for the
time of your CM, social ads, promotions, vouchers or contest prizes
Social Media must be coherent with website and brand. Coordination between
your SMB and your online marketing consultant
Social Media is a matter of TIME. Time to keep everything updated and time to
wait for results