This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September. It is about SPAM in social media, that it works and that it has become one very widespread activity.

1. SPAM
How to Cheat Social Media
jesperastrom.com
Digital Director @ Honesty

2. The contents of this presentation is for information purposes only. I do not endorse
or recommend putting these practices to practical use. If you choose to engage in
spam activities, malware, skimming or any other amoral or illegal practices, you do
so at your own risk. Be aware that some of the tactics explained in this
presentation are considered illegal in various countries.
I publish this presentation in order to share some insights on that things are not
what they seem to be. It is a part of Honesty’s quest of changing the Ad industry to
also expose those who take the foul route.
The contents of this presentation is the product of Jesper Åström and Honesty AB.
Neither party assumes responsility for any fortune or misfortune this information
might bring.

3. From Hockey stick to Long tail...

4. Why do a talk on SPAM?

5. 1. My passion for Nigeria
letters
“Dearest Beloved...
After going through your profile I
decided to contact you for friendship and
assistance and distribution of my
inheritances have to say that I have no
intentions of causing you any Pains so I
decided to contact you through this
medium. I got your Contact through a
personal search via the internet.
As you read this, I don't want you to
feel sorry for me, because, I Believe
everyone will die someday but the most
important thing here is that I am dying in
the Lord.
My name is Mrs.Mary Wilson...”

6. 2. To tell you that things aren’t
always what they seeeeeem

7. 3. To learn - SPAMMERS are
often great at what they do

8. Is there a lot of SPAM in social
media?

9. Absolutely
http://www.sophos.com/blogs/gc/

10. My Goal
Make money

11. We want people who
Where can we find our
want our products to Buyer buyers?
come to our websites!
All people come to your
What do we need to do
website through a link or Link to get links?
through type-in!
But you get more than What do we need to do
buyers to your website to get traffic from those
that amount to your Traffic
links?
traffic!
You want to convert at
What do we need to do
much of that traffic into Conversion to convert that traffic?
buyers!
What do we need to do What do we need to do
get as much money out of Money get as much money out of
that conversion rate? that conversion rate?

12. Malware
How to Cheat Social Media

13. The traffic driver

14. Getting the right copy

15. The landing page

16. Hiding the share button

17. Purpose?

18. Purpose!

19. What can YOU learn from this?
• Look at the words spammers use
• Look at their call to action
• Amend your titles for sharing on different
platforms

20. View and Fan boost
How to Cheat Social Media

21. We all want to be in a toplist

22. Cheating!

23. Cheating?

24. Not Cheating!

26. Buy fans!

27. Digg

28. What can YOU learn from this?
• Things aren’t always want they seeeeem
• It actually works
• Don’t forget the story about the story

29. Track back spam
Auto linkbuilder

30. From Twitter
1. Search for a hashtag
2. Fetch the results, look for links
4. Create landing page for each link
3. Visit url’s and fetch titles
5. Send trackback

31. Content sourcing
How to Cheat Social Media

32. Facebook
3. Look for private profiles
1. Build a challenge application
4. Get newsfeed content and
2. Source for usernames
publish on website/forum

33. What can YOU learn from this?
• Is there some way you can put track back
tweets on your pages that would actually
be valuable to your visitors

34. Let’s put it all together
Goal: Rank on specific toplist

35. 1. Publish a blog post
2. Buy some fans and followers

36. 3. Put a track back feed on the
post on a related topic
4. Create a traffic builder in a sub
folder of the blog
5. Make it front page of digg

37. So When do this?
SPAM or not to SPAM

38. Why SPAMMERS do it?
• Authority is a big thing in social media
• People still pay for CPM and CPC

39. When you should
• You need something to happen fast
• In the name of science and data

40. So, should you?
SPAM or not to SPAM

41. SPAM
How to Cheat Social Media
jesperastrom.com
Digital Director @ Honesty