A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.

1. Social Media Money
jesperastrom.com
Digital Director @ Honesty

2. Who am I?

3. From Hockey stick to Long tail...

4. What is our primary goal
online?

6. What should our primary goal
in Social Media be?

8. My primary goal with today is
to put you in a mindset that
will help you make money
online!

9. Question of the day:
How do we make money
on social media?

10. Simple answer:
Create a billing relationship as soon
as possible!

11. But what about the transparency and
the remarkable content?

12. First understand how the web
works.

13. The web consist of three things
People - Content - Links
Producers Assets Value
a fourth thing is data, but we’re not there yet

14. The Web
is social...

15. Conclusion?

16. How to make money on all of
Social media is too big to
cover in 45 minutes...

17. Let’s select two things:
1.Virals campaigns - get traffic
2. Liker to buyer - convert traffic

18. Changing your mindset about
Viral Campaigns

19. What is a Viral?

20. Is it a virus?
bla

21. 1:1 transmission
K-factor

22. How can you make something
Viral?

23. Creativity
Conformity
Charisma 5 C’s
Challenge of Viral marketing
Cheating

24. Creativity

25. Conformity
We belong together!

26. Charisma
I want to be like you!

27. Challenge

28. Cheating

29. Cheating

30. But all that Viral campaign do, is
generate traffic!
(and data)

31. So how do we turn all of this
traffic into money?

32. Let’s do it on Facebook!

33. Changing your mindset about
Turning Facebook
Likers to Buyers

34. People don’t buy on
Facebook, they buy on
websites!

35. We need to find a way to get
them from Facebook to
the website (or offline)?

36. We need to persuade them!

37. iPod free zone!

38. In order to socially persuade someone
Goal - Reason - Facts

39. Three steps:
Persuasion to like
Persuasion to share
Persuasion to buy

40. Persuasion to Like

41. Persuasion to Share

42. Persuasion to Buy

43. Conclusion
• Create a billing relationship
• Use viral concepts to build traffic
• Utilize data
• Persuade users in steps
• Make money with social facts

44. Easy!!
jesperastrom.com
Digital Director @ Honesty