Presentation held at Web Analytics Wednesday in Stockholm on the 15th of February 2009 by Jesper Åström.
For commentary, please see jesperastrom.com or e-mail jesper.joakim.astrom@gmail.com.
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.
Tips on what metrics to look at when you're trying to measure ROI for social media marketing in terms of time and resources spent? http://www.elliottlemenager.com
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.
Tips on what metrics to look at when you're trying to measure ROI for social media marketing in terms of time and resources spent? http://www.elliottlemenager.com
Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly.
This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
Measure social media impact using analyticsBeth Phillips
It is not enough to just be on social media, but it is equally important to analyze what you are doing. Using analytics can help a social media user be more effective with posts.
Nick Garner Unibet EIG presentation (1)Nick Garner
Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.
Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly.
This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
Measure social media impact using analyticsBeth Phillips
It is not enough to just be on social media, but it is equally important to analyze what you are doing. Using analytics can help a social media user be more effective with posts.
Nick Garner Unibet EIG presentation (1)Nick Garner
Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.
Open Educational Resources and Practices for Higher EducationLis Parcell
Presentation delivered by Lis Parcell (Jisc RSC Wales) and Julia Ault (University of Wales: Trinity Saint David) at the Coleg Sir Gar HE Conference 1 July 2013. It included Ope
As a one-stop shop, Tele-efficiency provides a unified conferencing solution; audio-video-WEBconference at a fixed price for an unlimited number of meetings up to 25 participants. It integrates with most CRM applications as well as with Outlook and Skype. The greeting is customizable for each client's company image with their logo. It is hosted on the WEB as a service or can be installed on the Intranet of a client. A 30 days free trial is offered.
Birds of a Feather? - Do Participants’ Hierarchical Positions activate Homoph...Martin Rehm
Communities of Learning (CoL) are promoted to foster interpersonal knowledge transfer among participants of organizational training initiatives. Moreover, previous studies have posited that homophily can significantly affect the communication processes among participants that exhibit differing background characteristics. However, past research has largely neglected a particular background characteristic, namely hierarchical positions, which have been suggested to constitute a major obstacle for collaborative learning processes. By providing empirical evidence from 25 CoL of a global organization, where participants from different parts of an organization’s hierarchical ladder collaboratively enhanced their knowledge and skills, the current study addresses this shortcoming and investigates whether and to what extent the applicable CoL have been subject to homophily. Based on an underlying social network analysis, our results show no signs of homophily. Instead, we rather find an “externalness”, whereby participants particularly turned to colleagues from outside their own hierarchical position. By incorporating these findings into the design and implementation, organizers of future CoL can device learning activities and facilitation strategies that can further enhance participants’ learning experience and outcomes.
This session will focus on defining and measuring success for social media campaigns. Join us for an exploration of the various common Key Performance Indicators (KPIs) and the best practice methods for measuring them. Make sure to bring your campaign ideas and challenges as we'll be analyzing some of your examples!
Takeaways:
- Real metrics for success (hint: it's not about the followers!)
- Practical and cost effective ways to measure them
- A good understanding of how to use the data to improve
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
En dragning jag höll på MEG16 i Göteborg i april 2016 om digital transformation sett ur en digital taktikers perspektiv. Jag går igenom mina 7 irritationer när jag träffar företag som inte känner att de klarar av förflyttningen från ett industriellt/institutionellt till ett digitalt samhälle. Jag tackar Sveriges Kommunikatörer för att de gav mig förtroendet att hålla i scenen.
Humanity vs. Algorithm - A world of misguided incentivesJesper Åström
This presentation argues that we currently live in a world where the algorithms of Facebook, Google, and the other gigants are trying to do their best to deliver content to us that we like.
This has many positive effects as we enjoy seeing stuff that we agree with.
However, there is another side to things. As the evolution of the like algorithms build truths where you never see the other side of the story, we are actually moving further and further away from complete information and understanding of each others differences.
Each node of likeminded likers get their own beliefs confirmed as they only get to see what they like. A situation of misguided intentions appear where everyones good will of creating a frictionless space, leads to a world where we are being led further and further apart.
Wednesday Relations - SEO - PresentationJesper Åström
A presentation on search engine optimization for the modern SEO. It is no longer about just building links or content but making the right content for the right audience.
This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September.
It is about SPAM in social media, that it works and that it has become one very widespread activity.
Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23Jesper Åström
A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.
Value Ladder Conversion : SearchMeet Stockholm 28th November 2009Jesper Åström
A presentation held at Searchmeet Stockholm. The presentation covers the fundamentals in individual conversion theory with regards to the steps a user goes through until they become a returning customer.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
4. Well… probably not…! Being social is nothing new ….and there are loads of opinions about what social media really is all about…
5.
6. How does social media work? The marketers Contagious stories Shared between users Dr Data Users publish, meta tag, categorize, link data and files The Evangelists Dialogue between people Trust is created The users perspective – WTF… we just do stuff… Tagg TAGG TAGGAR TAGGAST TAGGARE TA TAG TAGGAD
7. How to make money from social media? The Marketers Large reach Sender known by receiver Increased conversion due to free ride on established trust between users Dr Data Strengthen the decision process What and who is the most important to prioritize Better decisions = lower costs and higher revenue The Evangelists Increased trust equals increased perceived value, hence increased surplus value or added value The Critics – You are not allowed to earn money on social media!
10. KPI on the website? The Marketers Goal – Conversion How to measure Sums of x What to measure Back links Downloads Exit links to converting pages Converting keyword searches in internal search engine Dr Data Goal – Predictability How to measure Data type/Total - probabilities What to measure Referrers – funnels Tickets/tags - Associations The Evangelists Goal – Trust How to measure Change over time What to measure Recurring visits to the website Time on website from ref. domain. Retention Comment frequency
11. KPI outside the website? The Marketers Goal – Conversion How to measure Sums of x What to measure Viral factor Tempo -> time stamps Dr Data Goal – Predictability How to measure Depending on what goal association is What to measure Associations Meta tags Anchor texts The Evangelists Goal – Trust How to measure Change over time What to measure Mentions Durability -> time stamps Quotations