A presentation on search engine optimization for the modern SEO. It is no longer about just building links or content but making the right content for the right audience.
En dragning jag höll på MEG16 i Göteborg i april 2016 om digital transformation sett ur en digital taktikers perspektiv. Jag går igenom mina 7 irritationer när jag träffar företag som inte känner att de klarar av förflyttningen från ett industriellt/institutionellt till ett digitalt samhälle. Jag tackar Sveriges Kommunikatörer för att de gav mig förtroendet att hålla i scenen.
The changing landscape, a personal view for OER WalesLis Parcell
Slide deck for a brief presentation given at the second of a series of workshops run by the OER Wales project to explore the development of a network of OER/open education practitioners. The workshop was held at University of Wales Trinity St David, Carmarthen on 20 November 2014.
En dragning jag höll på MEG16 i Göteborg i april 2016 om digital transformation sett ur en digital taktikers perspektiv. Jag går igenom mina 7 irritationer när jag träffar företag som inte känner att de klarar av förflyttningen från ett industriellt/institutionellt till ett digitalt samhälle. Jag tackar Sveriges Kommunikatörer för att de gav mig förtroendet att hålla i scenen.
The changing landscape, a personal view for OER WalesLis Parcell
Slide deck for a brief presentation given at the second of a series of workshops run by the OER Wales project to explore the development of a network of OER/open education practitioners. The workshop was held at University of Wales Trinity St David, Carmarthen on 20 November 2014.
The Diy Marketers Guide To A Magnetic MarketingDIYMarketers
There's a reason we don't do marketing plans well - if at all. It's that we focus on the plan and not the purpose. These 6 secrets will help you get out of your circle and into a world of marketing opportunities
This presentation served as the visual back-drop for an artist showcase for retailers at an industry trade show with Third Day headlining. Our corporate campaign for this trade show was 'Service With a Smile.' Focusing on the idea of 'service' we created this coffeehouse-themed event.
Humanity vs. Algorithm - A world of misguided incentivesJesper Åström
This presentation argues that we currently live in a world where the algorithms of Facebook, Google, and the other gigants are trying to do their best to deliver content to us that we like.
This has many positive effects as we enjoy seeing stuff that we agree with.
However, there is another side to things. As the evolution of the like algorithms build truths where you never see the other side of the story, we are actually moving further and further away from complete information and understanding of each others differences.
Each node of likeminded likers get their own beliefs confirmed as they only get to see what they like. A situation of misguided intentions appear where everyones good will of creating a frictionless space, leads to a world where we are being led further and further apart.
The Diy Marketers Guide To A Magnetic MarketingDIYMarketers
There's a reason we don't do marketing plans well - if at all. It's that we focus on the plan and not the purpose. These 6 secrets will help you get out of your circle and into a world of marketing opportunities
This presentation served as the visual back-drop for an artist showcase for retailers at an industry trade show with Third Day headlining. Our corporate campaign for this trade show was 'Service With a Smile.' Focusing on the idea of 'service' we created this coffeehouse-themed event.
Humanity vs. Algorithm - A world of misguided incentivesJesper Åström
This presentation argues that we currently live in a world where the algorithms of Facebook, Google, and the other gigants are trying to do their best to deliver content to us that we like.
This has many positive effects as we enjoy seeing stuff that we agree with.
However, there is another side to things. As the evolution of the like algorithms build truths where you never see the other side of the story, we are actually moving further and further away from complete information and understanding of each others differences.
Each node of likeminded likers get their own beliefs confirmed as they only get to see what they like. A situation of misguided intentions appear where everyones good will of creating a frictionless space, leads to a world where we are being led further and further apart.
This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September.
It is about SPAM in social media, that it works and that it has become one very widespread activity.
Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23Jesper Åström
A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.
Value Ladder Conversion : SearchMeet Stockholm 28th November 2009Jesper Åström
A presentation held at Searchmeet Stockholm. The presentation covers the fundamentals in individual conversion theory with regards to the steps a user goes through until they become a returning customer.
Presentation held at Web Analytics Wednesday in Stockholm on the 15th of February 2009 by Jesper Åström.
For commentary, please see jesperastrom.com or e-mail jesper.joakim.astrom@gmail.com.