The document emphasizes the importance of personal branding before launching a startup, highlighting that fitting in is failing and advocating for standing out in a crowded market. It outlines the six P's of personal branding: probe, present, produce, promote, personalize, and perfect, stressing the necessity of creating bold and brave content. Lastly, it encourages confidence and the acceptance of failure as steps toward success.

1. Before your STARTUP
7 reasons to
brand yourself
success
& courage
@j_sjoman
#personal branding

2. Before your STARTUP
7 reasons to
brand yourself
1.
fitting in is
failing

3. why are you better
than the others?
- tell it to the world!

4. if you are not in google,
you don’t exist.

5. average guy beats
the expert if the expert
doesn’t show up.

6. If you're remarkable, then it's likely that some people won't like you. That's
part of the definition of remarkable. Nobody gets unanimous praise -- ever.
!
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
ways to avoid failure.
!
Alas, that pattern is awfully dangerous.
!
The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
!
Seth Godin
#Superman

7. Standing out?
!
!
It’s a crazy idea, but putting
yourself out there and
making it easy for people to
spread your story is the name of
the game now.
#Superman

8. this is marketing.
today.

9. Before your STARTUP
7 reasons to
brand yourself
2.
create
content

10. the 6 p’s of personal
branding
1. probe
2. present
3. produce
4. promote
5. personalize
6. perfect

11. you don't stand out if you
don’t create content.

12. content that is brave.
content that stands out.

13. your online reputation
is
your reputation.
!
!
create it. build it. and protect it.

14. Before your STARTUP
7 reasons to
brand yourself
3.
be brave
be bold

15. the bigger the statement,
the bigger the idea,
the bigger your brand
will become.

16. if you aren’t confident,
fake it.
!
it will come.

17. reach for something
that you are scared of.

18. and get out of
your closet.

19. do not ever fear
to #fail.

20. set your goals.
and trust on you.

21. fail again!

22. success comes
after failure.

23. Before your STARTUP
7 reasons to
brand yourself1. fitting in is failing
2. create content
3. be brave, be bold
recap:

24. success will
follow.

25. Before your STARTUP
7 reasons to
brand yourselfthis was fun.
@j_sjoman
please share my slides.