This document provides 6 points for creating new media content:
1. Assume that nobody cares about your content and focus on social relevance.
2. Distribution methods are an integral part of the content. Use guerrilla and creative distribution tactics.
3. Use different platforms as part of telling your story in a creative way.
4. Dynamically create more content based on user reactions.
5. Engage users naturally by encouraging them to like, share, and create related to the content.
6. Be persistent while focusing your efforts on a few maintainable platforms. Always tell a good story.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
ILF 2011 Preconference - Engaging Users through Emerging TechCourtney McDonald
The Future is Now:
Engage users anywhere, anytime, any place with emerging technologies
Chanitra Bishop & Courtney Greene | Indiana Library Federation 2011 Conference |
November 14, 2011
Reach Out and Inspire | LinkedIn Celebrates SuccessLinkedIn
This is the story of using one community to help improve another. See how Dori Caminong, an organizational leader passionate about her work, uses LinkedIn to build a network of people who offer the skills, resources, and support she needs to make her community a better place.
Success can happen every day. LinkedIn can help: https://imagine.linkedin.com
This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September.
It is about SPAM in social media, that it works and that it has become one very widespread activity.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
ILF 2011 Preconference - Engaging Users through Emerging TechCourtney McDonald
The Future is Now:
Engage users anywhere, anytime, any place with emerging technologies
Chanitra Bishop & Courtney Greene | Indiana Library Federation 2011 Conference |
November 14, 2011
Reach Out and Inspire | LinkedIn Celebrates SuccessLinkedIn
This is the story of using one community to help improve another. See how Dori Caminong, an organizational leader passionate about her work, uses LinkedIn to build a network of people who offer the skills, resources, and support she needs to make her community a better place.
Success can happen every day. LinkedIn can help: https://imagine.linkedin.com
This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September.
It is about SPAM in social media, that it works and that it has become one very widespread activity.
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectation.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
Couldn’t make it to SxSW Interactive this year? Don’t worry, the Social Media Club of Fort Worth has you covered! For our April speaker event, several SMCFW members who attended SxSW served as the presenters. Each speaker took five minutes to give their own mini presentation and talk to the group about their favorite SxSW session, speaker or conference experience.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
You'll Never Look at Interactive the Same After this DeckDori Adar
Games and interactive systems are different from any other medium in that they require their users to constantly make decisions.
The decisions' type and the intensity of interaction define the global experience.
These two elements form the TIMT (The Interaction Mapping Tool). A tool that will help you quantify the user experience of any interactive activity and adjust it's variables properly to fit your users' state of mind.
Granted, you will not look at interactive media the same after this talk.
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectation.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
Couldn’t make it to SxSW Interactive this year? Don’t worry, the Social Media Club of Fort Worth has you covered! For our April speaker event, several SMCFW members who attended SxSW served as the presenters. Each speaker took five minutes to give their own mini presentation and talk to the group about their favorite SxSW session, speaker or conference experience.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
You'll Never Look at Interactive the Same After this DeckDori Adar
Games and interactive systems are different from any other medium in that they require their users to constantly make decisions.
The decisions' type and the intensity of interaction define the global experience.
These two elements form the TIMT (The Interaction Mapping Tool). A tool that will help you quantify the user experience of any interactive activity and adjust it's variables properly to fit your users' state of mind.
Granted, you will not look at interactive media the same after this talk.
Ever wondered why you fall in love with some apps and just don't click with others? Chances are that the app you fell in love with had a very good plan.
Successful free to play games are a brew of persuasion techniques designed to achieve fast engagement. Here’s a short list and lots of examples of the most notorious persuasive methods and psychological tactics that are used in games you play and love.
10 Reasons Why Every UX/Product/Designer Must Play GamesDori Adar
Are you a UX/Product/Tech Designer?
Do you play games?
If not, here are 10 good reasons why you oughta.
If you do, share this with your non-playing friends!
Read more : www.doriadar.com
Kings of Engagement: How Gaming Changed the World of UXDori Adar
Gaming is insanely huge and the world of user experience catches up fast. In this deck you will gain understanding on what games are, learn about the hero and the villain products, and how to build a product as a game from the ground up.
How to make people love your game in 90 seconds or lessDori Adar
Your game has to form a relationship with the gamer in SUPER SPEED. See here how to prepare it to the most important meeting of its life- the first date.
Read more at www.doriadar.com
Why is Tinder such an addictive dating platform? One of the reasons is that it is actually a casual game, back-boned with one of the most efficient feedback loop: the hunter's loop.
This deck will help you to better understand the loop and how to apply it to your products.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. I will shortly introduce myself
My name is Dori Adar.
I make music and Video content.
For the last 4 years I’ve been working
as an editor in chief and manager of Flix.co.il,
The biggest UGC video site in Israel.
This is how I look while mingling.
3. The presentation
This presentation will give you some points to think about
while creating content for the “new-media”.
4. Web video = TV, only shorter and cheaper.
By now, I hope, everybody knows that’s a wrong formula
6. What’s the difference between web video and TV?
Crowd is the Network is the
content’s source content’s source
Pull content Push content
I Guess There are
many, and many
Relatively low more... High production
production costs costs
Linear
VOD
broadcasting
Could be a one Many people at
man crew production crew
7. But the major difference is how we consume it:
Why do we watch it?
We probably clicked on Mainly, just because it’s
something there
17. A quick summery:
• The web is full of content, like never before.
• Most of the content is coming of people, not networks
• We watch/scan this content everywhere, all of the time
Hence, here are some things to think about due to this situation…
18. #1 – Nobody gives a #$%& about your content.
This should be your key assumption.
Curiosity will not bring people to watch your content.
Be clear, and use the social relevance rank
19. Let’s take a look at the social relevancy rank
Alex iskold wrote the “social relevancy rank” in 2009
1 2 3 4 5
Friends and
Taste neighbours Friends of friends Influencers The crowd
following
20. But the most relevant content is..
Yours. The new message you got, how many
likes did you receive, who offered you
friendship and how does he/she looks like,
etc’.
21. My social rank looks like this
Your 1 Friends and2 Taste 3 4 Friends of 5 6
Influencers The crowd
content following neighbours friends
You are HERE
How do you get here?
22. make your content – their content
I’ll try to show you how in the next four rules.
But never forget your key assumption.
23. #2 – distribution is A PART of your content
The ways of distributing your content are
an INTEGRAL PART of the content itself
Because spammers tend to fill our
distribution line with trash (mails, events),
we have to find new and creative ways to
distribute.
24. Use guerilla methods
This will enforce you to summarize your story and combine it with a bright
distribution idea that can be done cheaply.
26. “If I die” story
Is an “after death” application where you can leave your last words to
spread after your final exit.
Agency chose “Death can find you anywhere” to be this app slogan.
And how would Death find us in 2011?
Using Forsquere check ins, Mizbala located real time locations of
some social media influencers. They called the venues and asked for
them. Guess who answered when they picked up the phone?
A recorded message from death, telling them to hurry up and write
their last words. And by this, giving them a creepy story to tell their
crowd. One of them, Adam Ostrow, even told it here:
27. Use guerilla methods
This is a very good example how a story was created out of it’s distribution method
Influencers And made the content –their content
28. #3 : Use platforms as a part of your story
Use and abuse your audience’s platform to tell
your story
29. Use platform in a creative way
It’s a common thing to give a character of a TV series a social profile.
But the character has to act by the rules of the platform.
Ari gold would fit perfectly in Twitter Where as Dexter is much more of an instagram dude..
It wouldn’t work vice versa….
30. Just remember
You have to know how the
platform work to use it
Stay focused
Posting a classified ad linking to
Bring the right audience
your content can be a good idea,
but be careful not to mislead people
32. #4 – Write dynamically!
Use users reaction to your content to make more content.
I hate to use Oldspice example again but it’s the best
there is...
Use current events and hot viral video to your advantage.
How would you tell a story this way, for example?
Giving one of your characters/writers a twiter/forsquare
account, would make it easier. In general, text/photos are
the best tools for this rule
34. 3 ways to engage with your content
Like it Share it Make it
35. Where as is a quite a reachable target,
and are more complicated
36. Assuming you followed some of the rules above, this might be easier to achieve
If your content is video, remember the different ways of consuming it
A good, shareable video would be one you could watch over and over again.
Make this your test standard.
If it’s a meming the community could do you good. Just don’t do lg15, god forbid
37. Is harder to achieve. If your content is good, it might happen on it’s own
But if you want to encourage your audience to create, PHRASING is the key.
Of these 4 CTA’s (calls to action), which 1 is the best?
1. What’s the first gadget you fell in love with?
2. Tell us about your favorite gadget
3. What gadget you will never buy?
4. Tell us how your “dream gadget” would be like
38. 1. What’s the first gadget you fell in love with?
This question is a good CTA because :
1. it’s accurate.
2. It makes you think.
3. Gives enough room for creativity and personal touch (unlike “choose a gadget”).
4. Alas, not-so-creative-people could answer it easily too.
5. Barrier to entry is very low (unlike producing a video).
6. The content that this question will lead to is fun, scannable content.
39. #6 : persistence
It might take some time until your content catches fire.
Don’t give up, but also don’t go wild on too many platforms.
Use only what you can maintain.
40. All together now!
Nobody gives a #$&!
1 About your content. 4 Write dynamically.
Don’t force
2 Distribution is a part
of your content. 5 engagement.
3 Abuse different platforms
to tell your story. 6 Be persistent.
לתת גם את הומלס כדוגמא. סליידשר יכולה להיות גם מקור הפצה מגניב, לדוגמא
לתת גם את הומלס כדוגמא. סליידשר יכולה להיות גם מקור הפצה מגניב, לדוגמא
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה
מייצרים תוכן – סטטוסים בשנות התשעים, גאדג'ט אהוב – לעומת לבחור את סוף הסרט, או הפעילות של פאדיחת הפייסבוק. בררייר טו אנטרי.מפיצים תוכן – בקצרה – תוכן קוהרנטי, מימ, מדבר לקהילה וכו. צריך למצוא את הזוית הנכונה