This document outlines 7 secrets to build success through social media. The secrets include using social media even if you think it's stupid because it allows for free communication. It recommends making your blog the center of your social media campaign to develop trust, refine thoughts, and prospect for new business. Another secret is that social media is about building trust and relationships rather than direct selling. The document also notes the importance of search optimization and networking on social media, and recommends openly sharing information about yourself and your business on social media.

1. 7 Secrets to Build
Success Through
Social Media
Erik Deckers

2. Secret #1
If you’re not using (social
media) because you’re in the
camp that thinks it’s stupid,
you’re going to lose.
It’s as simple as that. It doesn’t
matter if you think it’s stupid.
It’s free communication, and
there’s a crapload of users.
— Gary Vaynerchuk, Crush It

3. Gen Y
outnumbers
Baby Boomers

4. 96% of Gen Y
has joined a
social network

5. 400,000,000
(400 million)
‣number of people on
Facebook

6. If Facebook
were a country,
it would be the
3rd largest in
the world

7. 77%
‣active number of Internet users who
read blogs

8. 50,000,000
(50 million)
‣number of Twitter messages
per day

9. Secret #2
Your blog should
be
the center of your
social media
campaign.

10. delicious

11. I blog for search, to increase my
it gives my thoughts a place to go
audience for my business message.
to gather I enjoy sharing things I
pressure
and refine find with other people
my thoughts
peer
To develop trust with existing clients and prospect for new business.
Blogging has made the bathroom stall bigger.
Not only can we say ”For a good time, call To write about mistakes I see our
Lori," we can now explain why. clients make. It's great "venting"
and educating at the same time.
Create a knowledge base of things I encounter at work & share
that knowledge w/ a community that gives me so much Because I want to Get
News Out About My
Build community, share ideas and best Community
practices on personal growth/development
I write about small biz marketing, social media, lots of PR tips, biz
planning, along with the occasional rambling, and samples of our work
Self expression. It’s no different than scribbling on a cave wall. We’re
sharing stories with the “tribe.”

13. Blog about. . .
•Your job
•Your company
•Your field
•Industry trends
•Special reports
•Your life

14. Secret #3
Social media is
not about selling

16. Secret #4
It's about Trust &
Relationships

18. Build Your Network

19. Find People

20. Create & Follow Groups

21. Secret #5
It's also about
search...

25. Secret
#6
Don't
forget
the

28. Secret
#7
Tell everyone who you
are,

31. Any questions?
Find me
SmallerIndiana.com
Read me
ErikDeckers.com
ProBlogService.com
Tweet me
Twitter.com/edeckers
Reach me
Erik@problogservice.com For a copy of this deck
Thank you!

32. Photo credits
1. Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/
2. Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/
3. Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/
4. Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/
5. Top Secret Area - Marcin Wichary - http://www.flickr.com/photos/mwichary/
6. Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/