The document provides guidance on using social media for business purposes. It discusses that social media is about making connections with people and having conversations rather than just selling. It then gives examples of how to set up and use blogs, Facebook, and Twitter to engage customers and build your brand. The key is to engage with and help people rather than just sell to them. It also stresses the importance of having a clear social media strategy and measuring the results of your efforts over time.

1. Social Media Real ways to engage with your customers … .in 10 minutes a day………….

2. Social Media – Don’t get it? Making the shift from Selling to helping people buy

3. Need convincing? http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

4. What is social media? About making connections with real people Creating conversations Participating Massive, huge, big….

5. What social media isn’t Quick sure-fire way to more sales Effortless, but it is easy Shouting…..Don’t go to a party and just talk about what you do ‘ Social’ part of social media

8. Real Social Media Strategy Introduction to Blogs Facebook Twitter Integration Promoting your hard work

9. Inspiration

13. Inspiration…… www.thinkgeek.com – Let’s visit the website 3 million unique visitors a month Social media, 68,000 followers on Twitter 50,000 fans on Facebook 11,000 subscribers to their channel on YouTube, demonstrating items proximity-meter t-shirts fake-blood-filled, gummy heart for Valentine’s Day

14. So what do they do so well? Engage, don’t sell customer retention, not customer acquisition Speak their customers’ language(s) posted an update on their wall — in BINARY CODE Be human “ Operation Guillaume” Allow their customers to express themselves product features customer “action shots” showing the product in use. “ Techie Haiku” video contest for owners of ThinkGeek’s Electronic Guitar Shirt

15. Unashamedly meet their audience’s needs

16. Social Media media

17. Blogs Facebook Twitter

18. Blogs

19. Blogs Online journal Blogs help to build your reputation As well as getting links to your site

20. A thousand words – all about images… not about kodak products

21. Great blog on crafting

26. Setting up a Blog On your website or off? On for content Off for in-bound links

27. WordPress, Blogger Sign up, choose your title wisely http://yourtitle.wordpress.com Choose your theme

28. Try Wordpress

29. Just start writing Delete or edit your posts Just have a go in isolation Use your ‘inspiration’ mentor

30. What to use your blog for Retention Customer updates Product enhancements Customer feedback, interviews Funny stories

32. Sales Keyword rich content The secret of great weddings Top tips for choosing your wedding venue Things you never knew about organising a wedding Safety and risk of wedding planning Part 1 part 2 part 3 part 4

33. Sales type of blog

34. How often? Once a week is good Plan the next 4 weeks in one go Write it in your diary

35. Content Creation ‘ What am I going to write about today, and tomorrow and next week?!’ Customer interviews Photos of team out and about Short video clips Uploads Special offers Events Review related products

36. Content - recycling ‘ I don’t have time. I can’t write. I hate writing.’ Rewrite for an external audience employee manual/instructions procedures or instructions for your staff: How to assemble the Widget 9000, Quality control for manufacturing Do’s and don’ts when working with clients

37. How to recycle Why readers would care about it? Internal copy… Make sure the front wheel is tightened completely before you put the bicycle out on the floor. Rewritten / Recycled Version…… 20% of bicycle accidents happen because some part of the bike wasn’t properly installed. The front wheel is a common culprit, so make sure the front wheel is part of your pre-ride safety check.

38. How to get people to read? Rss feeds to your website Rss feeds to news feeds Keyword rich – search engine, narrow phrases Interesting content Link from forums, other blogs,

39. Two way conversation Research other blogs related to your business Learn from them, comment Ask them to link to you Ask them to review you Google - Blog

41. Facebook Founded Mark Zuckerberg in 2004 - college networking site ‘ thefacebook’

42. Facebook Facts… 400 Million Global Users Third-largest country in the world 55 minutes every day on Facebook Average Facebook User Has 130 Friends Fans 2 Pages per Month

43. What can you do Post news Email friends Chat Upload photos, share links Create events Read friends’ news and comment, like or share

44. How to use it for business? Helps change customers into ‘advocates’ Share your news, events, promotions with your ‘fans’ Allow fans to interact

45. Group Vs Page Groups Common cause, express opinions Can adjust security settings Send out messages to the whole group inbox Wall posts include your contact details Members can share with one another from the group and any group member can also send bulk invites to the friends of his – viral marketing Anyone can set up a group

47. Page Fan Page Only set up if you own the brand News feeds  Fans Status updates Fan pages are visible to everyone in FB, can be searched AND are indexed – no privacy setting Separate personal and business FB

49. News feed

50. Any brands you like?

51. Create a page for your business http://www.facebook.com/pages/create.php

53. Create a page, don’t publish it yet.

54. Advertise on Facebook

55. Twitter Power Tweets, Twitterings, Twitterers

57. Twitter … . ‘What are you doing now?’ 140 characters – micro blogging Every post is called a ‘Tweet’ Aim of twitter Build Relationships No rich media content to support it

58. Communication tool Sends your updates to people who want to receive them People follow you, you follow them, their posts appear in your home page

59. Headline successes Past successes include Red cross – text to twitter in remote locations Mumbai bombings Arrested - Freed

60. How do people use Twitter? http://www.inc.com/ss/8-types-people-belong-twitter

61. Business context Brand Extension Customer service Promotional Promote yourself as an expert

63. What can you use Twitter for? 1. Searching Type in anything into twitter search Question Ideas for writing Something you know a lot about

65. What can you use Twitter for? 2. Follow People you know – click on ‘find people’, look at suggestions, email import and browse People you don’t know – experts, famous people, establishments

69. What can you use Twitter for? 3. Reply and Retweet

70. What can you use Twitter for? 4. Telling people what you are doing…. Assert your knowledge Create a human face Just for fun Conference, event during the event

71. How to build a following Use search to look for top 10 experts in your industry look at how many followers they have See how often they post Follow

72. What then happens? Sometimes, follow you back automatically… Read their tweets Reply to a tweet - people will see you are replying to an expert – see you have something to contribute If they reply….

73. Then? Send them a personal message – if you have a special request, point to something he might find useful Remember to share, give more that you take

75. How to sign up http://twitter.com Click 'Sign up now’ Enter your full name a username * be careful password and email address. Click 'Create my account’ Start tweeting!

76. Username - searchable Your username is important Your name – no long names or numbers Your website url Or your product Or type of service you are in twitter.com/SitesPlus twitter.com/billgates

77. Steps 2,3&4 Ignore them. You have nothing to give them at the moment Search your hotmail etc contacts Following anyone in your address book Send a request to everyone you know that isn’t on twitter to set up an account

78. Step 6 Ignore, click on Settings Profile - More info URL… could be changed if you’re running a promotion

79. Your bio 160 characters ‘ professional desc1, professional desc 2, and professional desc 3 who likes to personal desc 1 ‘ Wedding photographer and portrait pro who likes to photograph his family at embarrassing moments’

80. Remember to keep changing Bio, can change to reflect your location or current project Tweets are at the moment, bios can be longer time frame

81. Design

83. Want to do your own? www.twitback.com Download a template www.box.net/shared/lgw2pz4gso

84. Promoting your social media

85. Promote your social media Link on your website Updates on your website Facebook Fan Box https://twitter.com/badges Author Bio section on articles/blog Email newsletters Other social media profiles Google Profile (Buzz)

86. Business Cards Email Signatures, thank you emails Advertisements Offer freebies to followers – in your bio (Twitter) or in your description (Facebook)

88. Integration – 10 minutes a day Blogs  Twitter SlideShare  LinkedIn LinkedIn profile  Facebook Facebook  Twitter Blog  E-newsletters  Twitter  website feed Twitter sidebar link to facebook/LinkedIn

89. Strategy ‘ the technology here is not the problem, that’s easy, it’s how you are going to use it’

90. Strategy – What’s the Point? What’s your primary reason? Sales or Loyalty? 2. What’s your relationship with your audience?

91. Strategy 3. How does your audience use Social media? 4. What does your audience know about you today? Nothing, Aware of you, but never acted, Acted once, Repeat actions/enthusiasts, Advocate

92. Strategy cont.. 5. How will you be human? Get the emotional connection? Share the things you ‘love’ Give the human element Don’t preach, or teach Make it fun! Test your products/services, do videos of them

93. Strategy cont.. 6. What social media strategies will you use? Twitter, Facebook, Blog, Flickr, LinkedIn 7. How will you measure success? Qualititive and quantitive measures referrals in Analytics

94. But my product is boring… … Inspiration mentor… Cushions – Cath Kidston Holidays – Alpine Elements Coffee shop - Costa Coffee Charity – Action Aid, Café Direct Technology - O2 (Orange is rubbish) Product selling – Graze Let’s look at a few

95. Summary Social media is as much about listening, supporting and helping As it is about talking Decide your strategy and give it 6 months Enjoy it!

96. Questions