The document discusses the challenges faced by modern moms, emphasizing the increasing demands of parenting and the importance of digital engagement. It highlights the benefits of social media platforms like Facebook for personal, business, and community engagement, as well as the significance of LinkedIn for professional networking and opportunity creation. Additionally, it provides tips on optimizing one's online presence and managing privacy settings effectively.

1. Using Social Media with Confidence
For yourself. For your business. For community involvement.

2. Confronting The ‘Mom Challenge’
 70% of Americans say moms today have it tougher than
their counterparts did 20 or 30 years ago
◦ Handling the responsibilities of caring for children
◦ Managing the household
◦ Work demands
◦ Advocating for your children
◦ Keeping close tabs on your family and their needs,
◦ Maintaining friendships
◦ Finding outlets for “me time” and leisure time with her family
◦ Managing complex schedules

3. Meeting The ‘Mom Challenge’
 Digital moms are the norm (84% of moms online in the U.S.
today)

4. Time Saver or Time Waster?

5. Facebook vs LinkedIn
Interaction: Personal. Interaction: Professional.
friends you know, brands you like Business contacts and prospects
Privacy: Personal profile. Shared Privacy: Public profile. Shared
with 'friends'. No strangers. 'connections'
Tools: information sharing, photos, Tools: Job info, recommendations,
videos, games, personalization and answers
Content: Whatever you want to Content: Profile (Resume), groups,
share answers
Advantage: Easy. Does ‘everything’.

6. Facebook Overview
Profile
Group
Page

7. Facebook Flow
Home Profile
- Downstream - Upstream
- Incoming - Outgoing
- Shared with you - Shared by you
- Shared about you

8. Personal Benefits
- Integrated, ongoing
connectivity with close friends
and family
- Community involvement
- Empowerment
- Order
- Organization
- Fewer phone calls and emails
- Guilt-free connectivity with
loose ties
- More customized Internet
experience

9. Benefits for Businesses
- Social networks are an
online extension of your local
community
- Social Networks drive
awareness
- Social network users initiate
conversations
- The most powerful referral
network in the world.

10. Benefits for Community Activity
- Facebook messages are
more effective than email for
group communication
- Facebook Events provide all
supported infrastructure and
the ability to promote local
participation
- Facebook pages and groups
provide infrastructure and
ability to promote
membership and activity
locally
- Facebook ‘Causes’ application

11. Sharing Personal Information

12. What is LinkedIn?

13. What is LinkedIn?
 LinkedIn allows professionals to post a business profile
(online resume).
 It lets you connect to colleagues and friends.
 It allows you to find and CREATE business opportunities.
 The concept of creating business opportunities is important.
It requires a mind shift.
 Once you make the shift however, you’ll be able to fully
harness and utilize the power of LinkedIn.

14. What is LinkedIn?
 LinkedIn allows professionals to post a business profile
(online resume).
 It lets you connect to colleagues and friends.
 It allows you to find and CREATE business opportunities.
 The concept of creating business opportunities is important.
It requires a mind shift.
 Once you make the shift however, you’ll be able to fully
harness and utilize the power of LinkedIn.

15. Create a Killer Profile
 A good LinkedIn presence means having a good profile.
 The LinkedIn profile you create will be discoverable through
the millions of searches on search engines and on LinkedIn.
Since you are in complete control over what others see, it is
vital to showcase your skills and talents so the right people
and opportunities find you.
 While it only takes a few minutes to create a LinkedIn
account.
It takes a dedication, time and a level of added effort to
create a good LinkedIn profile. You need to give it 100
percent – quite literally. Fill in as much information as
possible.

16. A Good Profile Works Hard
 It will act as your first impression, appearing in
the results for thousands of searches on LinkedIn,
Google, and other Internet destinations.
 It supplements your resume. When sending a
cover letter and resume by email, include a link to
your LinkedIn profile. Given the opportunity to
view your profile, most recruiters will take it.
They’re more likely to spend time exploring your
LinkedIn profile than any attachment.
 It serves as your resume. Since your LinkedIn
profile can be saved in PDF format, it’s possible to
use it in lieu of a resume. It’s current. It’s
customized. It’s professional.

17. Harvest Recommendations
 Since LinkedIn profiles are public, they also imply
a level of credibility and authenticity that resumes
often lack. To take full advantage of this, you need
to harvest recommendations:
◦ For each employer, try to include three or
more recommendations from coworkers,
clients, or supervisors. Recommendations
from people you have worked with carry a lot
of weight.
◦ For each educational institution, try to include
at least one recommendation from an
instructors, advisor, or peer.

18. Harvest Recommendations
 Solicit recommendations from contributors who
can describe aspects of your working
relationship that will benefit any potential
employer.
 Choose individuals who have a flair for writing.
 Don’t be afraid to ask colleagues to write about
specific characteristics: your creativity, your
ability to solve problems, your leadership, etc.
 Ideally, you’ll want a series of recommendations
that compliment each other.

19. Be an Expert
 Standout on LinkedIn by becoming known
as an expert.
 To do this, visit the ‘Answers’ area of
LinkedIn to view questions from other
LinkedIn subscribers on a variety of topics.
 Answer questions related to your area of
expertise. When you provide the best
answer to a question, the submitter can
identify your answer as ‘best.’
 If you provide the best answer enough times
to a topic, you’ll be designated as an ‘expert’
by LinkedIn.

20. Build Your Network
 The power of social networks is
founded on its size and strength.
 The trick is balance these two aspects
of your network. When it comes to
networking, size matters.
 LinkedIn is a great place to connect
with everyone you know professionally
and personal contacts that are willing to
share connections with you.

21. Protecting Personal Information

22. Facebook Privacy Settings
 It's not 'all or nothing'
 Share 'what you want' with 'who
you want'
 To adjust your privacy settings:
◦ Go to Facebook.com.
◦ Click on the drop-down
"account" menu in the top
right corner.
◦ Drag to "privacy settings."

23. Facebook Privacy Settings

24. Facebook Privacy Settings

25. Facebook Privacy Settings

26. Facebook Privacy Settings

27. Facebook Privacy Settings

28. Shades of Gray

29. Thank You!
 Email: tjanisch@amfam.com
 Blog: www.socialmeteor.com
 Twitter: @socialmeteor