The document discusses how to use LinkedIn effectively for career advancement and networking. It recommends posting relevant industry news, views, and tips daily to engage your connections. It also suggests joining LinkedIn groups to raise your profile, ask and answer questions to build relationships. The document provides tips for using recommendations, following companies, and searching for skills to enhance your personal brand online.

1. LinkedIn: Active Networking for Career Advancement Written by: Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.11.2011

2. What’s In An Update? Status updates in LinkedIn are similar to the same feature in Facebook. They allow you to share relevant content with the LinkedIn community. In LinkedIn, this community is focused on professional info – but that doesn’t mean eliminating your personality in your posts! These updates are opportunities that you should take advantage of daily to share things about your career life with your connections. Industry news, your views on your field, helpful tips, memorable quotes from others – share with your network every day!

3. LinkedIn Groups Sharing articles, asking questions, and answering questions are all great ways to MEET people while adding to the conversation. Following members helps you see member updates. Posting content in your groups is a great way to raise awareness of your presence and value.

4. Take your group discussions further… Send it Tweet It Status

5. How far can it reach?

6. News in review

7. LinkedIn “Like” and “Comment” Feature Question: Why do you think this seemingly little feature has so much impact?

8. LinkedIn Answers Establish credibility • Build your network • Generate conversation • Create visibility • Add interest to your profile activity

9. Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to think you are. Online Presence Individual Marketing

10. Making Connections Connections are about opening up your network, not only about who you previously knew at a job, college or school.

11. Recommendations – A foundational element of LinkedIn Former supervisors, colleagues, employees, social media colleagues, friends, interns, volunteer staff…all of these people can recommend you.

12. To get the most out of Recommendations, you must be willing to ask your relevant connections to tell people why you are a great solution. Want proof you’re a difference maker? Just ask.

13. LinkedIn Company Profiles Find out what the company is doing – utilize this feature as a research tool. You can also find statistics about each company.

14. LinkedIn Companies Follow a company to be notified when the company profile is updated, new jobs open, or employees join, or leave , an organization.

15. LinkedIn Signal Social media makes up an important portion of your career toolbox. Used together, these tools make your job search much faster and easier. A great example of this dynamic is LinkedIn Signal. Signal taps into the tweets posted by the people in your LinkedIn network. It then gives you the ability to search those tweets for the most relevant content. What is the value of this type of application?

16. Skills & Expertise Features the ability to search and select skills to show on your profile, links to the profiles of professionals with those skills, and a listing of jobs that focus on those skills.

17. Applications

18. Effective Posting Strategies Find at least one relevant content article every day to share with your niche. Remember that statuses posted on LinkedIn may be shared on Twitter at the same time and vice versa. Create content daily for one of the groups in your niche.

19. Post 3 questions to ask in your groups or in Answers: ________________________________________ _______________________________________? ________________________________________ _______________________________________? ________________________________________ _______________________________________? Starting Conversations = Relationship Building

20. Sharing Your Personal Brand My Brand : Who I am, what defines me and what I will share with the world. 1) 2) 3) 4) 5) 6)

21. 1) 2) 3) 4) 5) 6) 7) 8) Eight specific subjects to share, answer or ask about:

22. Nicheworks: Groups containing people who care about the same things you do. Niche: Group: Niche: Group: Niche: Group: Niche: Group: Niche: Group: Niche: Group:

23. Sharing Information = Adding Value List Blogs, Websites, YouTube Channels, etc. that will add value to your brand and your friends/followers Source: Source: Source: Source: Source:

24. Get Connected Today! HeatherEColeman facebook.com/HeatherEColeman twitter.com/HeatherEColeman linkedin.com/in/HeatherEColeman twitter.com/LeadSwag facebook.com/LeadSwag RonMarshall twitter.com/Ron_Marshall facebook.com/ronmarshall linkedin.com/in/ronmarshall [email_address] Ferndale Career Center ferndaleschools.org/fcc twitter.com/ferndalecareer facebook.com/ferndalecareercenter linkedin.com/in/ferndalecareercenter