2. Workshop Objectives
1) Learn more about what the LinkedIn website
is, and how it can help you with both your job
search and general career development.
2) Learn more about how to use LinkedIn to
build and maintain a larger and more effective
personal network.
3) Join LinkedIn and start building a Profile page.
4) If possible, make at least one invitation to
someone to “Connect” and join your network.
5) Learn how to start to manage various Account
and Privacy Settings.
3. Workshop Introductions
1) Please tell us your name, and what kind of
work you are currently trying to find?
2) What do you already know about LinkedIn?
3) What are your primary interests, questions,
concerns, and/or worries about having a
Profile Page on LinkedIn?
4) What do you most want to learn or
accomplish today?
4. Did you know… LinkedIn was launched in 2003.
As of May 2015 there are 347 million users, with an
average growth rate of 2 “new” users per second.
Primary purpose of LinkedIn is to allow users to
create a professional on-line
Profile
to build their personal network, join career
development groups, and establish
Connections
with each other.
5. Why use LinkedIn?
• Allows you to find people, jobs, companies, groups, and
potential employment opportunities easily and quickly.
• Employers are increasingly using LinkedIn to list jobs and
search for potential candidates, and it ensures a Google
search provides them with what you want them to know.
• Job seekers can review the profiles of hiring managers and
potentially discover which of their connections might be able
to introduce and recommend them.
• Users can support, endorse and recommend each other for
skills, competencies and knowledge. “Recommendations”
are important when potential employers review your Profile.
6. BUILDING AND MAINTAINING YOUR NETWORK
“BEST PRACTICES”
• There are various methods available for communicating
with other LinkedIn members – try them all
• Send messages to Connections, Groups and Contacts
• Invitations, Recommendations, Endorsements, and
Introductions
• Using the “People You May Know” feature
• Controlling your Connections and how to go about
searching and utilizing someone else’s
7. ELEMENTS OF A GOOD PROFILE
Industry you work in and Postal Code, current
situation with potential value proposition, a
welcoming Profile Photo, a clear and personally
compelling Summary, an indication of two or more
previous employment situations, full description of
Education and Training, at least five Skills listed, 50+
Connections, discussion of any volunteer experience
(including accomplishments and learning outcomes),
work related samples, evidence of competency in any
area, documents, or projects you are proud to display.
8. POSSIBLY THE MOST IMPORTANT THING IS
THE PHOTO… FIND AND UPLOAD A PROFESSIONAL
IMAGE AS SOON AS POSSIBLE.
* YOUR PROFILE IS 14X MORE LIKELY TO BE
VIEWED IF THERE IS A PHOTO
* DIGITAL MARKETING STATS AND STRATEGY 2015
To join LinkedIn
1) Google “LinkedIn Canada”
2) Click on “Join Now”
3) Begin building your Profile
9. HOW TO MANAGE YOUR ACCOUNT
AND PRIVACY SETTINGS:
1) Move the cursor over your LinkedIn photo in the top right corner of
your PROFILE page and select Privacy & Settings
2) If prompted to do so, sign in to your Account again
3) Investigate all the options available using the panel of choices on the
left side of the screen:
- Profile
- Communications
- Groups, Companies. and Applications
- Account
10. THE INFORMATION PANEL
THIS IS WHAT’S AVAILABLE:
Sign up, Help Center, About Press, Blog, Developers, Careers, Advertising,
Talent Solutions, Sales Solutions, Small Business, Mobile, Language, Slide
Share, LinkedIn Updates, LinkedIn Influencers, LinkedIn Jobs, Directories,
Members, Jobs, Pulse , Companies, Groups, Universities, Titles, LinkedIn User
Agreement, Privacy Policy, Community Guidelines, Cookie Policy, Copyright
Policy, Guest Controls
CHECK OUT “HELP CENTER”
Then “PULSE”, “COMPANIES”, & “GROUPS”
11. ASSIGNMENT
1) Find and examine at least 5 LinkedIn Profiles you like.
2) What is it you liked best about each person’s Profile?
3) In your opinion, how effective was their Branding Headline and
Summary section? What did you like or dislike about their
Summary?
4) What might you do differently from what they have done?
5) Invite at least one person you know, or might want to get to
know, to become a Connection.
