This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of the professional networking platform LinkedIn. Some of LinkedIn's key strengths include its credible professional profiles, popularity among corporations, and effective profile filtering. Weaknesses include difficulties communicating directly and reliance on online recruitment for revenue. Opportunities exist in expanding advertising and globally, while threats include increased regulation and competition from platforms like Facebook.

1. SWOT ANALYSIS

2. OBJECTIVE
Study and Understand The Strengths, Weaknesses, Opportunities
and Threats of Linkedin

3. SWOT ANALYSIS
MATRIX
S W
Strengths Weakness
SWOT
Analysis
O T
Opportunities Threats

4. SWOT ANALYSIS
STRENGTHS
S
S W
O T
STRENGTHS
• Credible professional accounts
• Popular brand amongst corporates giving
huge potential for connections
• Features help in effective filtering of
searches
• Detailing of profile is very effective
• Professionals looking for career growth
seem to be an active part
• Useful, and powerful, tool to promote
your brand
• Highlights your professionalism & trusted
professional site

5. SWOT ANALYSIS
STRENGTHS
S STRENGTHS
 Revenue Model: Linkedin has a solid business model
with revenues flowing in from three different
streams, including Premium subscriptions, Marketing
solutions and Talent solutions. However, LinkedIn
largely remains a recruitment portal with its hiring
solutions business, which makes up more than half of
the revenues for the company. And LinkedIn has
been growing its revenues rapidly by taking away
more recruitment dollars from competitors like
Careerbuilder and Monster. LinkedIn grew its top-line
revenues by 72% Y/Y, and has been eating
Monster's lunch. In the last quarter, Monster's
revenues declined 9% Y/Y and its bottom-line
decreased 24% on a Y/Y basis

6. SWOT ANALYSIS
W
WEAKNESSES
S W
O T
WEAKNESS
• Difficult options for communicating directly
• Prone to unverified or fake profiles
• Very low user engagement on the platform
• Heavy dependency on online recruitment for
income

7. O
SWOT ANALYSIS
OPPORTUNITIES
S W
O T
OPPORTUNITIES
• The advertising is set to increase with corporates
realizing the B2B reach of Linkedin.
• Expanding globally specially in the emerging
economies
• Integrate with IM/Skype to provide better
communication
• Integrate with telephone operators to increase reach

8. T
SWOT ANALYSIS
THREATS
S W
O T
THREATS
• Government regulations for maintaining privacy.
• New upcoming professional networking
websites.
• Facebook which is on a acquiring spree may in
future come up with a strong competition brand.
• Fake accounts and hacking instances.

9. CONCLUSION
LinkedIn has been growing rapidly across the board, but competition in the
social media space is rampant. And other competitors like Monster are still
sticking around to keep the online recruitment business more competitive.
LinkedIn's ability to grow users across the globe, and stimulate those users,
will be crucial for the company's long-term prospects.
However, in the near future there is no visible threat to the dominance of
Linkedin as the preferred professional connection platform.

10. THANK YOU