A workshop on optimum application and use of social media for the benefit of staff member and Practical Action ( an international non-profit charity organization) in Bangladesh on 27th August. I have presented this presentation and conduct a practice session where five staffs opened their LinkedIn account. Other 15 staffs who are not using their account for a long time return back to LinkedIn account again. In this workshop my other two colleagues discussed on Face book, tweeter and blogging.

1. Welcome to Presentation
on LinkedIn

2. Topic of Discussion
 What is LinkedIn?
 What are benefits for Practical Action’s staff?
 What are organizational benefits from LinkedIn?
 How develop and operate?
 How to open an account? Practice session:
Opening account
 Personal experience

3. What is LinkedIn?
 The world’s largest Professional Social network
 LinkedIn allows users to create profiles and "connections"
to each other in an online social network which may
represent real-world professional relationships.
 Users can invite anyone to become a connection. If
invitee accept then they connected to each other. If the
invitee selects "I don't know" or "Spam", this counts
against the inviter. If the inviter gets too many of such
responses, the account may be restricted or closed.

4. What is LinkedIn? Continue….
 LinkedIn added two-factor authentication, an important
security enhancement for preventing hackers
from gaining access to accounts
 Second and third degree connections
 Created by Reid Hoffman in 2002.Officially launch in
May 2003. Head office at Mountain View, California.
 259 million professionals in 200 countries connected
with LinkedIn. Membership grows by approximately two
new members every second.
 The site is available in 20 languages.

5. What are personal benefits for
Practical Action’s staff?
 Users can find jobs, people and business opportunities
recommended by someone in one's contact network.
 Users can post their own photos and view photos of others to
aid in identification.
 Users can "like" and "congratulate" each other's updates and
new employments.
 Groups support a limited form of discussion area, moderated
by the group owners and managers.
 Groups also keep their members informed through emails
with updates to the group.
 Group discussions are scope of learning and sharing
 Users can see who has visited their profile page.

6. What are organizational benefit
from LinkedIn?
 According to the survey, 32.9% of nonprofits use this
site. LinkedIn has resources for hiring employees, and
even has a category dedicated to nonprofits.
Organizations can list jobs and search for potential
candidates.
 Organization can view profiles, photos of professionals
to aid in identification for future opportunities.
 Learning from group discussion benefits both staffs and
organization

7. How to develop and operate?: Tips
 Think about your goal: to find employees, funding info,
connections, partners, Job etc.
 Post a picture: you should have professional looking
 Use LinkedIn to remember names
 Make the most of your headlines: keep it concise. But
make sure it communicates what you do and what your
skills are
 Post your status: update of your status give you visibility

8. How to develop and operate?: Tips
 Write a rich but concise summery
 Connect with cores: why you want to connect?
 Join and participate groups
 Don’t be afraid to show your personality
 You can bring your professional story to life
 Share your career aspiration
 Showcase your unique character and what you bring to
the culture of Practical Action

9. Example : Develop and operate

10. Example : Develop and operate

11. Example : Develop and operate

12. Example : Develop and operate

13. Practice session:
How to open an account?

14. How to open an account?
Continue….

15. How to open an account?
Continue….

16. How to open an account?
Continue….

17. My Personal Experience

18. Thank You