Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
With 6.1 billion mobile phone users worldwide, SMS marketing campaigns offer a fantastic way of engaging existing clients, attracting new consumers, and retaining or upselling current customers. With SMS messaging providing an impressive 98 percent open rate compared to a 20 percent open rate with email messages, 90 percent of SMS are also read within three minutes of delivery.
Clearly, SMS marketing presents a huge opportunity for marketers by leveraging mobile marketing. Check out nine essentials to running a successful SMS marketing campaign.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
With 6.1 billion mobile phone users worldwide, SMS marketing campaigns offer a fantastic way of engaging existing clients, attracting new consumers, and retaining or upselling current customers. With SMS messaging providing an impressive 98 percent open rate compared to a 20 percent open rate with email messages, 90 percent of SMS are also read within three minutes of delivery.
Clearly, SMS marketing presents a huge opportunity for marketers by leveraging mobile marketing. Check out nine essentials to running a successful SMS marketing campaign.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
Retailing management unit - 2 - IMBA- Osmania UniversityBalasri Kamarapu
Store planning;
Design and Layout;
Retail merchandising;
Supply Chain Management in Retailing, key areas of retail store planning , Steps involved in choosing a Retail Location, Three elements of a good design, Significance/Importance of Store layout, Types of store layout, Layout selection – Chief Considerations, The Rights of Merchandising, basic an in-store merchandising plan , Factors affecting retail merchandising, Process of merchandise planning, Merchandise Buying, Merchandise Performance, Supply Chain Management in Retailing, Supply Chain Integration, Vendor Managed Inventory(VMI), Collaborative Planning, Forecasting and Replenishment(CPFR), Benefits of CPFR
some information on Discussion an example for your experience about any company conductive e-commerce? you can include any necessary chats, groups, etc. which were harmful or helpful to your experience.
In this slide, following topics have been covered in context to E-commerce.
- What is E-commerce?
- Why we need E-commerce?
- Impact of E-commerce
- E-commerce channels
- Top 10 biggest E-commerce companies
- Impact on Market and Retailers
- Advantages of E-commerce
- Disadvantages of E-commerce
- Types of E-commerce
- Future of E-commerce
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
This assignment is completely done by me. Its subject is Management Information System (Introduction to Computers) and the topic is about E-commerce. I hope this beautiful assignment will support any presenters who are working on their respective assignments for a successful presentation.
What is Ecommerce?
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.
Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.
Global retail ecommerce sales are projected to reach $27 trillion by 2020.
Types of Ecommerce Models
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
Examples of Ecommerce
Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.
1. Retail:
The sale of a product by a business directly to a customer without any intermediary.
2. Wholesale:
The sale of products in bulk, often to a retailer that then sells them directly to consumers.
3. Dropshipping:
The sale of a product, which is manufactured and shipped to the consumer by a third party.
4. Crowdfunding:
The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
5. Subscription:
The automatic recurring purchase of a product or ser
During the CoVID-19 epidemic, eCommerce has become a crucial component of the worldwide retail architecture. eCommerce patterns, like many other industries, have shifted substantially since the COVID-19 epidemic. Following the advent of the internet, the retail landscape underwent substantial change.
Similar to Online and Direct Marketing (IUNC) (20)
The oral fast-dissolving film is an advanced, patient compliant and novel delivery system. The acceptance of this ingenious dosage form is increasing day by day due to its several comparative advantages of being cost-benefit, rapid dissolving without water aid, as well as greatly compliant to both geriatric and pediatric patients in emergency conditions and specific diseases. Moreover, it is a worthwhile dosage form for the drug experiencing pre-systemic metabolism and lesser bioavailability. This review article covers history, advantages, disadvantages, limitations, ideal properties, classification, formulation consideration, method of manufacturing, quality parameters both in-vitro and in-vivo, advancement in technology, commercial trends and literature review of the previous work for oral fast dissolving films. It can be concluded that it one of the fastest-growing dosage forms holding a lot of potentials especially for commercial use due to its unique characteristics, novel attributes, competitive standing, and cost-adequacy
Comparative analysis of biopharmaceutic classification system (BCS) based bio...Madiha Mushtaque
Biopharmaceutic classification system (BCS) is a substantial part of drug designing and generic product development and has been accepted as a technique to renounce in-vivo pharmacokinetic evaluation (biowaiver). It appeared to be worthwhile and time-saving by means of in-vitro studies in the presence of biorelevant physiological mediums that mimic not only the predictable solubility but also permeability of the multisource product. Such methodology is now applied as a regulatory stamp to support new and generic product approvals based on other than in-vivo equivalence testing. This article outlines the foundation of BCS, its implementation in granting biowaiver, adequacy of in-vitro bioequivalence studies, principles and requirements of BCS biowaiver by four regulatory agencies such as; Food and Drug Authority (FDA), World Health Organization (WHO), European medicine agency (EMA) and International Conference on Harmonization (ICH), potential effect of excipients on solubility and permeability of drug molecules and supplementary data provided by FDA regarding biowaiver approvals. Furthermore, supportive data provided by the International Pharmaceutical Federation (FIP) has also been given for biowaiver sanction of certain drug products. It has been concluded, that although biowaiver is a profitable methodology for generic and new drug product approval, the variance in the standards of governing bodies demands more critical assessment to establish some unified principles to be followed globally.
A preliminary study to assess knowledge, preferences, and perception of adult...Madiha Mushtaque
Beyond the pharmacological activity, the differences have been observed in the preferences of solid dosage form on the basis of color and swallowing difficulty in the studies conducted by a different researcher. The aim of the study is to insight the perception of the general population of Karachi about the color, scoring and splitting of tablets. A convenience sampling technique was used to collect data. Knowledge, attitude and practices of the participants regarding oral solid dosage form have been evaluated through a structured close-ended questionnaire. The color perception was pursued by asking questions to the participants about the association of color with effectiveness, identification, safety and onset of action. The scoring perception was also inquired focusing on the association of scoring on the convenience of splitting, their effect on the dose, type of tablet subjected to splitting and further consequences of splitting. Among 426 respondents, 248 participants were not aware of the type of medicine subjected to be splitting. Approximately half of the respondents (N=221) agreed with the point of view that ease of swallowing is one of the reasons for pill-splitting. The study provided preliminary data about color perception, scoring and splitting of tablet dosage form that can be beneficial for future research.
Development and pharmaceutical evaluation of oral fast dissolving thin film o...Madiha Mushtaque
The current study focused on the development, optimization and pharmaceutical evaluation of a mouth dissolving film of Escitalopram 5mg. The designing and optimization of the formulations have been carried out through
Design-Expert ® Ver. 9, using central composite response surface methodology. The software generated six optimized
formulations have been fabricated via solvent casting method incorporated with HPMC and PEG 400 as Plasticizer. The
developed formulations were assessed for various quality attributes including weight variation, drug-excipients
interaction, dryness/ tack test, thickness, percent elongation, swelling index, disintegration, folding endurance, surface
pH, content uniformity, assay, moisture uptake, stability, and organoleptic properties. A validated spectrophotometric
method has been used to ascertain drug content. The formulations were subjected for stability studies for six months in
accordance with ICH accelerated stability studies guidelines. No stability issue has been observed. All the test
formulations have shown satisfactory in vitro release of escitalopram whereas most promising results have been
exhibited by F5 and F6 formulations. The study concluded that a unique, novel, safe and stable formulation of oral fast
dissolving thin films of escitalopram can be formulated with ease. The preparation method was simple and reproducible
with scale-up tendency so that it can fulfill the need of the commercial manufacturing process.
Antimicrobial stewardship programs (ASP) are an essential practice to prevent increasing
resistance against antibiotics. A successful ASP monitors not only prescribing patterns and
practices but also contributes in minimizing the toxic effects of antibiotics. Moreover, ASP
also facilitates the selection of disease specific antibiotics and enforces rules and regulations to rationalize the use of antibiotics. The aim of the study is to highlight the core
elements of Hospital Antibiotic Stewardship Programs in Karachi. The key elements proposed by center of disease control (CDC) such as; leadership, accountability, drug
expertise, actions to support optimal antibiotic use, tracking (monitoring antibiotic prescribing, use and resistance), reporting information to staff on improving antibiotic use
and resistance and education were evaluated on Yes/No scale. The data was collected
from 44 hospitals of different categories in Karachi and all the major elements were
studied. It was observed that all the hospitals in one setting failed to comply with all the
guidelines. It has been concluded that efforts should be made to design ASP at each
hospital and implemented through suitable policies and procedures.
High prevalence of DR-TB (drug-resistant tuberculosis): An Indicator of publi...Madiha Mushtaque
Tuberculosis (TB) is among the 10 most common worldwide causes of mortality. In Pakistan, estimated 510,000 tuberculosis patients had been diagnosed with an occurrence of 276/100,000. As per most recent global TB report 2018, Pakistan is amongst the 30 countries high TB with drug-resistant Mycobacterium tuberculosis particularly MDR (multi-drug resistant strains). A retrospective study had been designed using DR-TB patients’ records from January 2013 to the December 2017 year from a public sector hospital in Karachi. Overall 315 drug-resistant tuberculosis patient’s data had been incorporated in the study. All data had been analyzed using SPSS version 16 software. Chi-square test had been used to analyze the data with CI (confidence interval) 95% and level of significance 5%. The study result showed that 64.1% MDR patients, 27.9% MTB rifampicin resistance, 4.8% mono-drug resistant , XDR(1.6%), 1% poly-drug resistant and only 0.6% are MDR suspects showing no association of DR-TB with gender (p-value 0.787), age group (p-value 0.757), treatment outcomes (p-value 0.549), year of registration( p-value 0.206), first line treatment history(p-value 0.643) with a 95% confidence interval. The drug resistance TB cases have been periodically rising every year. Early identification is required to reduce the percent mortality and inhibit the disease transmission.
Development and Pharmaceutical Evaluation of Clotrimazole Loaded Topical Hydr...Madiha Mushtaque
SUMMARY. The present study addresses the solubility issue of a hydrophobic antifungal drug and its incorporation
into a hydrogel matrix. The prime objective of the study was to develop a preformed hydrogel
of 1% w/w clotrimazole with the introduction of water miscible co-solvents such as glycerin and polyethylene
glycol. Carbomer was used as gelling agent in different concentrations. The stability of the formulations,
their spreadability, pH, drug content, viscosity and in vitro drug release has been assessed while the
optimization has been carried out through Design Expert® ver. 7.0. A spectrophotometric method has
been developed for the analysis of clotrimazole from the developed formulations and it was found to be
within the USP limits. The best drug release was found from F2 formulation that contains 0.5 g carbomer
hence it was considered as optimized formulation. It is conclu
Assessment of errors and incompleteness of prescriptions in outpatient clinic...Madiha Mushtaque
Prescribing errors are considered as one of the important source of medication errors which can lead to adverse drug reactions. It can be preventable by limiting the errors in the medications prescribed. In the present study, physician prescriptions of outpatient clinics were evaluated for the completeness of information needed in prescriptions. Around two thousand seven hundred prescriptions were evaluated. An average of five drugs per prescription was prescribed. Medical record number, patient’s height and allergy status of patient was not declared in any of theprescription. Patient’s name (96%), physician contact number (63%), dosage form (83%), strength of drug (71%) and duration of therapy (78%) were mentioned in comparatively good number. A very low number of drugs (10%) were prescribed by generic name. Major drug-drug interactions were found in 18% prescriptions. Omission of essential information from the prescriptions will definitely be the source of medication errors that can be prevented by utilizing services of pharmacists in community pharmacies.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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5. DIRECT MARKETING
Establish direct connections with
carefully targeted individual consumers
to obtain an immediate response and to
cultivate lasting customer relationship.
7. 1. Services
- Toll free numbers for ordering goods.
- Telephonic customer service to
answer customer queries.
- Online ordering from the convenience
of home.
BENEFITS TO BUYERS
8.
9. 2. Delivery
- Fast and easy delivery.
- No standing in lines at the store.
- No rush to reach the store before it
closes. Round the clock 24 hour
service!!
BENEFITS TO BUYERS
10. 3. Online Shopping
- Search large number of products.
- Get complete specifications of the
product online before purchase.
- Get product feedback from other
customers.
- No store hours to worry about.
BENEFITS TO BUYERS
11. BENEFITS TO BUYERS
4. Time savings
- No trips to stores.
- Show the product to family and
friends online without wasting time on
multiple trips to store.
- Quickly visit multiple online stores.
12.
13. BENEFITS TO SELLERS
Direct marketers can
buy a mailing list of
interested customers of
their product.
Direct marketers can
make offers and
strategies less visible to
competitors.
It helps to measure
response to their
campaigns to decide
which media is most
profitable.
15. CUSTOMER DATABASE AND DIRECT
MARKETING
• Use of specific information about individual
customers and/ or prospectus to implement more
effective marketing communication and selling.
• Used to:
Improve selection of target markets.
Cross-sell other product and services
Encourage repeat purchase
Develop one-to-one relationships with
customers.
22. KIOSK MARKETING
• As consumer become more and more comfortable with computer and
digital technologies , many companies are placing information and
ordering machines __called kiosks ( in contrast to vending
machines, which dispense actual products)
25. Effects of Mobile Marketing
Increasing your current membership base.
Increasing membership retention.
Establishing your association as innovative.
Providing positive customer service experiences.
Reaching members faster (90% of smartphone
users read texts in matter of seconds).
26. Effects of Mobile Marketing?
79% of smartphone users use their
phones to shop (and 74% make a
purchase as a result).
70% of all mobile searches result in
action within 1 hour (Source: Mobile
Marketer).
91% of all U.S. citizens have their mobile
device within reach 24/7.
30% of 55-64 year olds own a
smartphone (and their rate of adoption is
increasing faster than any other age
group); it’s not just for the young crowd.
28. The Pod/VODcasting Process
1. Create or capture and edit the
content.
2. Publish content to a web site or
blog.
3. Subscribe to the content using
an “RSS (Real Simple
Syndication) News Reader”.
4. Download the content into
content management software
(CMS).
5. Play content on download
device or synchronize CMS
with portable media player and
play.
29. The Podcasts & Vodcasts
• The pervasive uptake of YouTube is perhaps one of
the best examples of the power of video on the web.
• Not only does the appropriate use of video and audio
content make your marketing more compelling, it also
helps boost your rankings in web search engines such
31. Company efforts to market products and services and
build customer relationship over the internet.
32. INTERNET:
A vast public web of computer networks that
connects users of all types all around the world
to each other and to an amazingly large
‘‘informational repository’’
33. Click-only companies are those
companies who have a
website/online presence
without a physical store. They
sell their products through their
website only. They differ from
click-and-mortar companies
who have a physical presence
in addition to their e-commerce
business
38. B2C
BUSSINESS TO CUSTOMER
B2B
BUSSINESS TO BUSSINESS
C2C
CUSTOMER TO CUSTOMER
C2B
CUSTOMER TO BUSSINESS
TARGATED TO CONSUMER TARGATED TO
BUSSINESS
INITIATED
BY
CONSUMER
INITIATED
BY
BUSSINES
S
41. 1
• Can reach worldwide market with unlimited volume of customers.
2
• Can display information, pictures, and prices of products or services without spending a
fortune on colorful advertisements.
3
• Consumers can shop online without dealing with annoying sales people, fighting the
congestion of shopping malls, and driving 10 different places to find one thing.
4.
• Convince ,Consumers can shop at any time of day, from the privacy of their own
home. The internet has been called “the mall that never sleeps.”
5
• many choices Consumers can shop for basically any item they can think of! !Airline
tickets, groceries, clothing, and even medicine!
44. In this model, individual customers offer to
sell products and services to companies
who are prepared to purchase them. This
business model is the opposite of the
traditional B2C model.
45.
46. ADVANTAGES
In this type of electronic commerce consumers get a choice of a wide
variety of commodities and services.
Consumers also get the opportunity to specify the range of prices
they can afford or are willing to pay for a particular item, service, or
commodity.
It reduces the bargaining time, increases the flexibility and creates
ease at the point of sale for both the merchant and the consumer.
50. EXAMPLES
• where an individual can list an item for
sale and other individuals can bid to
purchase it. Auction sites normally charge
commission to the sellers using them.
• such as Ebay
Online
Auctions
• allow individuals to sell products via their
sites.
• such as Craigslist and Gumtree. Major
online retailers like Amazon
Online
Classified
Advertising
Sites
51. • Papal set up directly for this reason.
• Broader market.
• Eliminates intermediary.
• Constantly changing, updating Always there so that consumers
can use it whenever they want.
52. • they have little control over the quality of the products being offered
• although they do try to prevent the sale of illegal goods, such as
pirate CDs or DVDs.
• No payment guarantee
• Hard to pay for using checks, ATM cards, etc. but in the future this is
likely to change.
53.
54.
55.
56. EXAMPLES
Constantcontact.com
Constant Contact
provides hosted
email marketing
software to
businesses
Salesforce.com
Salesforce sells
online CRM
software; the leader
in its field, it is #1 in
Google search
results for CRM
software.
Box.Net
Box.Net is a cloud-
based file sharing
application.
Taleo.com
Taleo sells online HR
and recruiting
software solutions
57. lowering the cost for selling and
marketing.
shortens the selling cycle.
just in time delivery, the
company can have the track of
good as to which place it has
reached with the help of
electronic commerce.
buyer of industrial goods can
get the product at a cheap
deal, as there are many
competitors in an online auction.
58. In order to obtain cheaper
and faster delivery, it opened
hundreds of websites to
support the
automotive, chemical, pharm
aceutical, retail and other
industries. E-commerce is
not suitable for every
business.
B2B is a problem in this type
of business will lead to a
possible lack of credit. For
example, large electronics
market owners may
deliberately kill smaller
competitors transactions.
monopoly of a special
service providers and
enterprises are building for
ten of his own trading
platform products and
industries.
DISADVANTAGES
59.
60. Companies conduct online marketing in any
of four ways:
SETTING UP
ONLINE
SOCIAL
NETWORK
CREATING A
WEB SITE
PLACING ADS
OR
PROMOTIONS
USING E-MAIL
61. Creating a web site
• Corporate website
A web site designed to build customer goodwill, collect customer
feedback and supplement other sales channels, rather than to sell the
company’s products directly.
2013-7-15 61
62. CREATING WEBSITE
• A website designed to build customer
good will , collect customer feedback
, and supplement other sales channels
rather then to sell the company’s
products directly
CORPORATE
(OR BRAND)
WEB SITE.
• A web site that engages consumer in
interaction that will move them closer
to a direct purchase or other
marketing outcomes
MARKETING
WEB SITE
63. DESIGNING EFFECTIVE WEB SITES
• Site’s layout and design
CONTEXT
• Text ,Picture ,sound and video that website contain
CONTENT
• The ways that the site enable use-to-user
communication.COMMUNITY
• The site’s ability to tailor it self to different users or
to allow the user to personalize the siteCUSTOMIZAION
• The ways the site enables site-to-user , user-to-site
or two-way communication.
COMMUNICATION
• The degree that site is linked to other site.CONNECTIONS
• The site’s capabilities to enable the
commercial transactions.
COMMERCE
64. • Designing web site
• A designing web site is aside that attracts the consumer on a first
view
• Many marketers create colorful, graphically sophisticated web site
that sounds and animation to capture and hold attention of the
customer
For example
2013-7-15 64
67. • Advertising that appears while consumers are surfing the
web, including display ads, search-related ads and online classified
• The Internet is much more flexible tool than print media. Aside from
static ads, you can create active ads with sounds, motions, etc. we
can also have links and create interactive advertising features.
2013-7-15 67
68. • The major forms of online advertising include display ads, search-
related ads, and online classifieds.
• Banner ad online advertising is one of the first advertising methods
used on the internet. Banner ads are also easy to create
2013-7-15 68
69. • Viral marketing
• It can be delivered by word of mouth or enhanced by the network
effects of the Internet and mobile networks.
• Viral marketing may take the form of video clips, interactive Flash
games, eBooks, brand able software, images, text messages, email
messages, or web pages
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70. Creating social networks
online social networks
• Online social communities blogs, social networking web sites, or even
virtual worlds where people socialize or exchange information and
opinions
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71. Using E-Mail
• E-mail is an important and growing online marketing tool.
• Many marketers are designing animated, interactive and personalized
messages full of streaming audio and video
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72. • Online marketing continues to offer both great promise and many
challenges for the future.
• Online marketing will become a successful model for some
companies internet firms such as Amazon.com,ebay and Google.
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