welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
welingkar final year presentation
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Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
A PowerPoint presentation of basic concepts in Marketing as a preparation for the more advanced dimensions of the discipline when students proceed to higher years.
Internet Marketing Training On-Demand: Introduction to eMarketingemarketing
Brief overview of Internet Marketing, opportunities and challenges of the Electronic Commerce. Gives a general illustration of how electronic marketing works. Great introduction for newcomers and a refreshing systematic review for seasoned marketers.
The E-commerce Revolution: How the Industry is Evolving and What the Future H...e27
The Tipping Point for the shift from physical to digital retail is occurring due to significant advantages e-commerce has over brick-and-mortar retail. But which e-commerce model will win in the long run? Ebay /Alibaba / Rakuten type marketplaces or a more controlled retail platform like Amazon, which also has a marketplace? Will the emerging “asset light” models, such as Instacart, PostMates, eBay Now, Uber(?), and Google Shopping Express, enable physical retailers to team up and provide instant gratification to beat the e-commerce giants? Let’s discuss the evolution and future of e-commerce – exciting times!
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Network building and having a community following is essential to the sustainability of most not-for-profit and community organisations. For those organisations relying on their community followers for funding it is also necessary to have streamlined processes for collecting donations in what is a competitive space for funds. This workshop was dedicated to the tools and tips that will help community organisations and not-for-profits to engage with their community and make it easy for those followers that want to donate to their cause or group.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Rachel Wright of Threesides Marketing and Chris Barry, Director, Communications and Fundraising from Communities at Work Canberra.
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
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2. Definition
Also called online marketing, it is the process of
promoting a brand, products or services over the
Internet. Its broad scope includes email marketing,
electronic customer relationship management and any
promotional activities that are done via wireless
media.
It also combines the technical and creative aspects of
the World Wide Web such as advertising, designing,
development and sales. Moreover, Internet Marketing
also deals with creating and placing ads throughout
the various stages of customer engagement cycle.
3.
4.
5. Types of Internet Marketing
Search Engine Marketing (SEM): A type of web
marketing which promotes web sites by increasing visibility
in search engine results pages through search engine
optimization as well as through paid advertising, strategic
content marketing and social media networks.
Search Engine Optimization (SEO):A refinement of
SEM, improving the rankings or visibility of a web page in
search engines search results. SEO programs work to move
targeted search results higher in rankings when results are
presented to users of search engines such as Google, Bing,
Yahoo!, and others. The higher the ranking when results
are displayed, the more likely consumers are to click on the
link and go to the targeted web site.
6. Types of Internet Marketing
Display Advertising: Advertising in a static, set space
which is composed of images or artwork and words.
Similar to ads in newspapers and magazines.
Pay Per Click Advertising: Advertising which is
presented on speculation by a web publisher such as a
search engine results page or a home page on a
browser which only charges the advertiser for the
number of times someone clicks on the ad to go to the
targeted web site, not the number of viewers of the
advertisement.
7. Types of Internet Marketing
Social Media Marketing: Marketing using social media
outlets such as Facebook or other similar sites. This type of
marketing includes creating pages on the site directly
promoting a company, organization, or product which can
be easily accessed from on or outside of the site. Social
media marketing can also factor into SEO programs.
E-Mail Marketing :Marketing based on the distribution of
a message via e-mail. E-Mail marketing can consist of a text
message, a combination of words and images such as in a
display ad, or provide access to a video on a web site or
public video site such as YouTube. E-mail marketing also
has the ability to offer a link to a specific web site to drive
traffic and revenue to that site.
8. Types of Internet Marketing
Referral Marketing: One of the most subtle forms of web
marketing, referral marketing is based on one individual pleased
enough with a web site or social media site to refer it to another
person, who hopefully creates a chain reaction of referrals from
one group of individuals to another. Referral marketing also can
be a major component of SEO programs.
Affiliate Marketing: Marketing by a third party which refers
customers to a specific web site or vendor. “Affiliates” market
their own products, such as through a web site, but have links to
other web sites unrelated to their site, but have some interest in
common for consumers. Affiliates are rewarded for the number
of times someone links from their site to the targeted site.
9. Scope
Internet and e-commerce is at its boom age in India,
the Indian e-commerce market grew at rate of 85% . It was
mainly due to online retail trends and availability of more
payment options.
From electronics gadgets, apparels & jewelries to home
appliances , almost everything is available online, so there
is really bright future for innovative online marketing.
Also the target group is big, about 80% of online shoppers
are below the age of 35 which is bound to increase more. E-
mail and mobile marketing is quite important for these
online retailers. By looking at potential of this market, a lot
of start ups are emerging in it, all of which require good
marketing strategy to survive, so there is a lot of scope.
10. Advantages
One of the most important advantages is the fast
availability of the information. The clients/users can easily
get information, by navigating the internet, about the
products that they wish to purchase, and besides that, they
can check the information at anytime of the day.
It allows the companies to save money, an aspect that is
really taken into account by the companies since the online
marketing campaigns don’t require a large amount of
investment.
The previous mentioned aspect, gives less importance to
the differences between large and small companies in some
way, thus increasing the competition and giving that way
advantages to the customers.
11. Advantages
Presence on the Internet can help the expansion of the
company from a local market to national and
international markets at the same time, offering
almost infinite expanding possibilities.
On the internet everything can be measured, thus it’s
easier for the companies to know almost instantly if
their campaign is working or not, what company or
user is interested in their products, from what cities or
countries are they, etc.
12. Disadvantages
Slow internet connections can cause difficulties. If the
companies build too complex or too large websites, it will
take too long for users to check them or download them
and they will get bored eventually..
The e-commerce doesn’t allow the user “to touch” the
merchandise before purchasing it. Because of this, some
salesmen are starting to guarantee the possibility of
returning the product. In Germany, where a law that
regulates e-commerce and guarantees the customers the
total refund of the money exists since 2000, the electronic
commerce is very popular.
Other factor is the payment: many users still don’t trust in
the electronic methods of paying and give up buying online
because of this.
13. Disadvantages
One of the major disadvantages may be the lack of
trust of the users because of the constant virtual
promotions that appear to be frauds. This is an aspect
that deteriorates the image and reputation of quality
and honest companies.
Other disadvantage is the cash on delivery system,
since it doesn’t guarantee the 100% purchase of the
product. This is also the case of thousands of users
that dedicate themselves to daily mock big companies
by ordering on the internet using false identities.
14. Process
Develop a marketing strategy: Define your goals,
your ideal customer or “whale”, and what kind of ROI
you are targeting.
Create & maintain a powerful website: As the
graphic says, “your website is the hub of all your online
marketing and lead generation”. It should do two
things: have a clear message about what you do (the
main portion of the site) and a blog that fills your
visitors with bellyfulls of useful & free business
content.
15. Process
Generate more traffic: More traffic to your site/blog
means more eyeballs and chances for conversion (don’t
forget that you need to optimize your site too). Check
this stat: A blog gets you 55% more traffic. So, make it
epic!
Convert traffic to leads: This is where you
use landing pages to help you focus and convert your
traffic into leads by keeping their focus on a single
objective.
16. Process
Convert leads into sales: Segment and nurture (keep
them aware and warm) your leads until they reach that
“aha!” moment that rings their conversion bell,
turning them into a paying customer. This is most
often done through email marketing.
Measure everything: This is the hardest part, but if
you set up your Key Performance Indicators in advance
(like visitor to sign-up ratio or sign-up to paying ratio),
then you have a starting point then hook up an
intelligent measurement system to help you produce
campaign reports that will show you what’s working.
18. Role of marketing manager
Account Manager – handling all official online accounts
of the business – for SEO, PPC, Social Media, Email
Marketing, etc. – and coordinates tasks, harmoniously.
Quality Assurance (QA) Supervisor – checks contents
and work output to be at least within the standard of what
has been expected in the digital marketing strategy
implementation.
Digital Marketing Strategist – formulates contextual
strategies with higher chances of reaching the goals and
objectives of marketing a business online.
Moreover an online marketing manager is an analyst,
specialist, director, internet ninja, internet rockstar, and
everything else!