Kotler18 Basic
•Download as PPT, PDF•
4 likes•1,388 views
The document discusses marketing in the digital age and e-commerce. It identifies the major forces shaping the digital age as digitalization, connectivity, and the internet explosion. It describes how companies have adopted e-business and e-commerce strategies in response. The four major domains of e-commerce are B2C, B2B, C2C, and C2B. The document also discusses how companies can use e-commerce to profitably deliver value to customers through their websites, online ads, web communities, and email. However, e-commerce also faces challenges such as lack of profitability, privacy and security issues.
Report
Share
Report
Share
![Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Opportunities Internet Marketing
The document discusses several opportunities and benefits that Internet marketing provides to businesses. It outlines considerations for businesses pursuing online opportunities and discusses three main areas where benefits can be realized: communications, product development, and business efficiency. Specific opportunities mentioned include developing online communications, promoting and launching new products, reaching new markets, providing virtual or 24/7 services, and improving business relationships.
Marketing and advertising in e commerce
This document discusses marketing and advertising in e-commerce. It covers factors that influence consumer behavior online like personal characteristics and environmental factors. It also discusses the consumer decision making process, issues of loyalty and trust in e-commerce, market segmentation, personalization, behavioral targeting, and various online advertising strategies and methods. The document provides learning objectives and definitions for key terms related to these topics.
B2B vs B2C Marketing using Social Media
The document discusses the key differences between B2B (business-to-business) marketing and B2C (business-to-consumer) marketing. It notes that B2B marketing focuses on relationships and maximizing relationship value, while B2C marketing focuses on products and maximizing transaction value. It also provides examples of how email campaigns differ between B2B and B2C contexts.
Online %26 offline marketing
The document provides an overview of ESAP Electronic Solutions Around the Planet company. It discusses ESAP's vision, current coverage, e-marketing strategies and plans, business channels, marketing statistics, security concerns, and evolution with e-business. It also outlines ESAP's e-marketing solutions such as web development, search engine marketing, interactive advertising, supply chain management, and customer relationship management. Finally, it discusses the future of e-marketing and microchip technology and concludes that e-marketing has generated millions for businesses and individuals.
Business To Consumer Marketing (B2 C)
B2C marketing aims to aggressively and consistently convert shoppers into buyers through short-term campaigns that capture immediate interest. It focuses on the transaction, uses imagery and repetition to build brand identity, and targets large audiences. In contrast, B2B marketing prioritizes building long-term relationships over repeated transactions with smaller audiences through education and personal connections. New online marketing models include aggregators, applications service providers, content providers, marketplaces, multichannel retailers, and various user-generated platforms.
B2C e-commerce Presentation
Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses
Eshaan Online Marketing
Online marketing presented by Eshaan Chhagotra discusses how the internet has created new opportunities for electronic commerce. It describes how online marketing is conducted through interactive computer systems that link consumers and sellers. It then discusses different types of online consumers and components of e-commerce like digital products, customers, sellers, and infrastructure. Finally, it outlines various e-marketing strategies and channels like establishing an e-storefront, using different types of internet advertising, and how to drive traffic and make a website user-friendly.
Basic differences between b2 b and b2c businesses
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
Recommended
Opportunities Internet Marketing
The document discusses several opportunities and benefits that Internet marketing provides to businesses. It outlines considerations for businesses pursuing online opportunities and discusses three main areas where benefits can be realized: communications, product development, and business efficiency. Specific opportunities mentioned include developing online communications, promoting and launching new products, reaching new markets, providing virtual or 24/7 services, and improving business relationships.
Marketing and advertising in e commerce
This document discusses marketing and advertising in e-commerce. It covers factors that influence consumer behavior online like personal characteristics and environmental factors. It also discusses the consumer decision making process, issues of loyalty and trust in e-commerce, market segmentation, personalization, behavioral targeting, and various online advertising strategies and methods. The document provides learning objectives and definitions for key terms related to these topics.
B2B vs B2C Marketing using Social Media
The document discusses the key differences between B2B (business-to-business) marketing and B2C (business-to-consumer) marketing. It notes that B2B marketing focuses on relationships and maximizing relationship value, while B2C marketing focuses on products and maximizing transaction value. It also provides examples of how email campaigns differ between B2B and B2C contexts.
Online %26 offline marketing
The document provides an overview of ESAP Electronic Solutions Around the Planet company. It discusses ESAP's vision, current coverage, e-marketing strategies and plans, business channels, marketing statistics, security concerns, and evolution with e-business. It also outlines ESAP's e-marketing solutions such as web development, search engine marketing, interactive advertising, supply chain management, and customer relationship management. Finally, it discusses the future of e-marketing and microchip technology and concludes that e-marketing has generated millions for businesses and individuals.
Business To Consumer Marketing (B2 C)
B2C marketing aims to aggressively and consistently convert shoppers into buyers through short-term campaigns that capture immediate interest. It focuses on the transaction, uses imagery and repetition to build brand identity, and targets large audiences. In contrast, B2B marketing prioritizes building long-term relationships over repeated transactions with smaller audiences through education and personal connections. New online marketing models include aggregators, applications service providers, content providers, marketplaces, multichannel retailers, and various user-generated platforms.
B2C e-commerce Presentation
Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses
Eshaan Online Marketing
Online marketing presented by Eshaan Chhagotra discusses how the internet has created new opportunities for electronic commerce. It describes how online marketing is conducted through interactive computer systems that link consumers and sellers. It then discusses different types of online consumers and components of e-commerce like digital products, customers, sellers, and infrastructure. Finally, it outlines various e-marketing strategies and channels like establishing an e-storefront, using different types of internet advertising, and how to drive traffic and make a website user-friendly.
Basic differences between b2 b and b2c businesses
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
Online business models
The document discusses various online business models, including brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. It provides examples and descriptions of each model, noting how companies generate revenue through transactions, advertising, sales of products/services, membership fees, and usage-based metering. The models center around facilitating transactions, delivering content/services to users, gathering and analyzing user data, direct sales, and building communities.
Introduction to Internet Marketing
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
digital marketing
Digital marketing is growing in importance for Indian brands. 90% spend up to 15% of their budgets on digital marketing, and budgets of over Rs. 1 million are common. The top goals for Indian brands on social media are building awareness, community, and engagement. Customer acquisition is the main focus, and integrated campaigns across email, social media, and mobile can increase conversion rates. Measurement of ROI from digital marketing remains a challenge. As digital usage increases in India, marketers are increasingly investing in digital strategies and channels like email, social media, and mobile.
Differences Between B2B vs B2C Marketing
B2B and B2C are two different business modules that people follow. B2C stands for business-to-consumer. In this module, businesses sell their products and services directly to the final consumer.
E-commerce and Internet Marketing
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
9781423903055 ppt ch06
The document discusses various types of online auctions and virtual communities. It describes the origins and characteristics of seven major auction types, including English auctions, Dutch auctions, and reverse auctions. It also examines general consumer auction sites like eBay, specialty auction sites, and business-to-business auction models. Finally, it discusses how virtual communities and web portals bring people together around common interests.
E-commerce Marketing
Web business is the significance of improvement. It is the market by driving arrangements by exposing issues around an online store's picture and thing commitments. That suggests at whatever point you buy and offer something on the web then you get drew in with online business. It is starting at now a champion among the most basic parts of the Internet to create.
Electronic commerce new ways of doing business
The document discusses key concepts relating to electronic commerce including defining electronic commerce and electronic business. It categorizes different types of e-commerce transactions and organizations. The dominant business models that emerged are described as well as common revenue models. Emerging trends in technology such as web 2.0 and social media are also summarized.
Small ppt on internet marketing
This document provides an overview of internet marketing. It defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales and sales leads. It then discusses the history of online marketing, including the development of the internet in the 1960s, the first advertising email in 1965, and the rise of display ads and e-commerce in the 1990s. The document also outlines the basic working model of online marketing using the BCG matrix and provides examples, but does not describe them. It concludes by stating that the internet is fundamentally changing markets by providing new opportunities to connect with consumers through various digital marketing channels.
B2B MARKET STRUCTURE
THIS PRESENTATION WILL HELP YOU TO GET THE PROPER IDEA OF B2B MARKET STRUCTUTE WITH IT'S ONLINE FEATURES.
What are the key issues with e commerce and m-commerce
E-commerce uses websites to sell products and services online, providing convenience for customers. Online retailers compete based on customer experience on the website, delivery capabilities, and problem resolution. Pure-click companies launched solely as online retailers, while brick-and-click companies added e-commerce to existing physical stores. Key inhibitors to online shopping include lack of experience, social interaction, and personal consultation. M-commerce through smartphones and PDAs is increasingly important.
Class 4
This document discusses online consumer behavior, market research, and advertising. It covers topics like the consumer decision-making process, building one-to-one customer relationships, personalization, loyalty, trust, and market research methods. It also describes internet marketing strategies for B2B and B2C, the objectives and methods of web advertising, and various online advertising strategies and types of promotions. The learning objectives are to understand these concepts and how companies analyze customer data and effectively target advertising.
Identifying web presence goals
The document discusses identifying goals for a company's web presence. It explains that a company's web site needs to achieve certain goals such as attracting visitors, creating a positive image, and encouraging return visits. The document outlines factors to consider for web design like content, structure, aesthetics, and technology. It also discusses how to make a web page look good with consistency, selective graphics, careful color choice, and effective page design. Maintaining an effective web presence involves conveying an integrated company image, offering accessible company facts, and sustaining visitor attention. Metrics for measuring a site include advertising, visitation rates, time spent on pages, and email/call volumes.
E Marketing
This document provides an overview of e-marketing, including its meaning, scope, and effects on traditional marketing companies. E-marketing is defined as using information technology to create, communicate, and deliver value to customers and manage customer relationships. It has several benefits, such as increasing efficiency and effectiveness, transforming marketing strategies, and adding customer value. The document also discusses topics such as e-business models, performance metrics like the balanced scorecard, creating an e-marketing plan, and analyzing the e-marketing environment and its legal/ethical issues.
Digital Marketing
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
B2B Online Directors Report
Digital transformation is disrupting B2B industries similarly to how it disrupted B2C. Customers now research and make purchases online, increasing competition. Traditional leaders struggle to keep up while newer, digital-focused companies gain ground. The document outlines the benefits of the B2B Online conference for learning how to develop strategies and implement technologies to improve digital operations, customer experiences, and business performance in this changing landscape.
Email Marketing Conclusion
Internet marketing has emerged as an innovative medium for organizations to promote their goods and services. Effective marketing requires understanding customer needs and creating satisfying solutions for both customers and businesses. Marketing encompasses many aspects including product definition, packaging, advertising, sales, and distribution. As internet marketing grows in importance, more online marketing professionals will be needed across many companies.
Web Marketing for Manufacturers
This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
E commerce Marketing and Advertising concepts
This document discusses various marketing and advertising concepts for ecommerce, including:
1. The rise of multi-screen video advertising to reach fragmented online audiences.
2. Who shops online - worldwide 2.56 billion people are online, with differences in access along income, education, age, and ethnicity dimensions but a lessening "digital divide".
3. Why some people don't buy online due to trust issues, hassles like shipping costs, and inability to physically examine products.
2011 1-22 university of texas executive mba
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
E Commerce-2
The document discusses e-commerce marketing in the digital age. It identifies major forces like digitalization and the internet explosion that are shaping the new digital environment. It describes the four major domains of e-commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). It also discusses strategies for companies to conduct e-commerce, including developing websites, online ads, and web communities. The promise of e-commerce is highlighted, along with challenges like few profitable B2C companies and legal/ethical issues.
Digital Marketing.ppt
This document provides an overview of online marketing and the opportunities presented by the internet. It discusses how the internet transforms traditional marketing practices by increasing efficiency and enabling new strategies. Key properties of the internet include new channels for selling, pricing and promoting products, as well as improved distribution, customer service, and market research capabilities. However, the most important impact is a shift towards greater customer power, as consumers now have more options, information, and control over their purchasing decisions and interactions with companies. Successful online marketing requires understanding customer needs and building trusting relationships through personalized communications and customized products/services.
More Related Content
What's hot
Online business models
The document discusses various online business models, including brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. It provides examples and descriptions of each model, noting how companies generate revenue through transactions, advertising, sales of products/services, membership fees, and usage-based metering. The models center around facilitating transactions, delivering content/services to users, gathering and analyzing user data, direct sales, and building communities.
Introduction to Internet Marketing
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
digital marketing
Digital marketing is growing in importance for Indian brands. 90% spend up to 15% of their budgets on digital marketing, and budgets of over Rs. 1 million are common. The top goals for Indian brands on social media are building awareness, community, and engagement. Customer acquisition is the main focus, and integrated campaigns across email, social media, and mobile can increase conversion rates. Measurement of ROI from digital marketing remains a challenge. As digital usage increases in India, marketers are increasingly investing in digital strategies and channels like email, social media, and mobile.
Differences Between B2B vs B2C Marketing
B2B and B2C are two different business modules that people follow. B2C stands for business-to-consumer. In this module, businesses sell their products and services directly to the final consumer.
E-commerce and Internet Marketing
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
9781423903055 ppt ch06
The document discusses various types of online auctions and virtual communities. It describes the origins and characteristics of seven major auction types, including English auctions, Dutch auctions, and reverse auctions. It also examines general consumer auction sites like eBay, specialty auction sites, and business-to-business auction models. Finally, it discusses how virtual communities and web portals bring people together around common interests.
E-commerce Marketing
Web business is the significance of improvement. It is the market by driving arrangements by exposing issues around an online store's picture and thing commitments. That suggests at whatever point you buy and offer something on the web then you get drew in with online business. It is starting at now a champion among the most basic parts of the Internet to create.
Electronic commerce new ways of doing business
The document discusses key concepts relating to electronic commerce including defining electronic commerce and electronic business. It categorizes different types of e-commerce transactions and organizations. The dominant business models that emerged are described as well as common revenue models. Emerging trends in technology such as web 2.0 and social media are also summarized.
Small ppt on internet marketing
This document provides an overview of internet marketing. It defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales and sales leads. It then discusses the history of online marketing, including the development of the internet in the 1960s, the first advertising email in 1965, and the rise of display ads and e-commerce in the 1990s. The document also outlines the basic working model of online marketing using the BCG matrix and provides examples, but does not describe them. It concludes by stating that the internet is fundamentally changing markets by providing new opportunities to connect with consumers through various digital marketing channels.
B2B MARKET STRUCTURE
THIS PRESENTATION WILL HELP YOU TO GET THE PROPER IDEA OF B2B MARKET STRUCTUTE WITH IT'S ONLINE FEATURES.
What are the key issues with e commerce and m-commerce
E-commerce uses websites to sell products and services online, providing convenience for customers. Online retailers compete based on customer experience on the website, delivery capabilities, and problem resolution. Pure-click companies launched solely as online retailers, while brick-and-click companies added e-commerce to existing physical stores. Key inhibitors to online shopping include lack of experience, social interaction, and personal consultation. M-commerce through smartphones and PDAs is increasingly important.
Class 4
This document discusses online consumer behavior, market research, and advertising. It covers topics like the consumer decision-making process, building one-to-one customer relationships, personalization, loyalty, trust, and market research methods. It also describes internet marketing strategies for B2B and B2C, the objectives and methods of web advertising, and various online advertising strategies and types of promotions. The learning objectives are to understand these concepts and how companies analyze customer data and effectively target advertising.
Identifying web presence goals
The document discusses identifying goals for a company's web presence. It explains that a company's web site needs to achieve certain goals such as attracting visitors, creating a positive image, and encouraging return visits. The document outlines factors to consider for web design like content, structure, aesthetics, and technology. It also discusses how to make a web page look good with consistency, selective graphics, careful color choice, and effective page design. Maintaining an effective web presence involves conveying an integrated company image, offering accessible company facts, and sustaining visitor attention. Metrics for measuring a site include advertising, visitation rates, time spent on pages, and email/call volumes.
E Marketing
This document provides an overview of e-marketing, including its meaning, scope, and effects on traditional marketing companies. E-marketing is defined as using information technology to create, communicate, and deliver value to customers and manage customer relationships. It has several benefits, such as increasing efficiency and effectiveness, transforming marketing strategies, and adding customer value. The document also discusses topics such as e-business models, performance metrics like the balanced scorecard, creating an e-marketing plan, and analyzing the e-marketing environment and its legal/ethical issues.
Digital Marketing
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
B2B Online Directors Report
Digital transformation is disrupting B2B industries similarly to how it disrupted B2C. Customers now research and make purchases online, increasing competition. Traditional leaders struggle to keep up while newer, digital-focused companies gain ground. The document outlines the benefits of the B2B Online conference for learning how to develop strategies and implement technologies to improve digital operations, customer experiences, and business performance in this changing landscape.
Email Marketing Conclusion
Internet marketing has emerged as an innovative medium for organizations to promote their goods and services. Effective marketing requires understanding customer needs and creating satisfying solutions for both customers and businesses. Marketing encompasses many aspects including product definition, packaging, advertising, sales, and distribution. As internet marketing grows in importance, more online marketing professionals will be needed across many companies.
Web Marketing for Manufacturers
This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
E commerce Marketing and Advertising concepts
This document discusses various marketing and advertising concepts for ecommerce, including:
1. The rise of multi-screen video advertising to reach fragmented online audiences.
2. Who shops online - worldwide 2.56 billion people are online, with differences in access along income, education, age, and ethnicity dimensions but a lessening "digital divide".
3. Why some people don't buy online due to trust issues, hassles like shipping costs, and inability to physically examine products.
2011 1-22 university of texas executive mba
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
What's hot (20)
What are the key issues with e commerce and m-commerce
What are the key issues with e commerce and m-commerce
Similar to Kotler18 Basic
E Commerce-2
The document discusses e-commerce marketing in the digital age. It identifies major forces like digitalization and the internet explosion that are shaping the new digital environment. It describes the four major domains of e-commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). It also discusses strategies for companies to conduct e-commerce, including developing websites, online ads, and web communities. The promise of e-commerce is highlighted, along with challenges like few profitable B2C companies and legal/ethical issues.
Digital Marketing.ppt
This document provides an overview of online marketing and the opportunities presented by the internet. It discusses how the internet transforms traditional marketing practices by increasing efficiency and enabling new strategies. Key properties of the internet include new channels for selling, pricing and promoting products, as well as improved distribution, customer service, and market research capabilities. However, the most important impact is a shift towards greater customer power, as consumers now have more options, information, and control over their purchasing decisions and interactions with companies. Successful online marketing requires understanding customer needs and building trusting relationships through personalized communications and customized products/services.
Online Marketing
Find what is online marketing, advantages over offline marketing, SEM and its subset like seo , smo, ppc etc and Web 2.0 .
E-Marketing: A Generic Study
A generic power point presentation on E-Marketing, its History, Comparison and Advantages and Disadvantages
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Direct Marketing -MIS Presentation
Direct marketing attempts to directly contact consumers without intervening media. It uses channels like direct mail, email, telemarketing and more to drive a specific call-to-action. Web 2.0 allows for integrating brand and direct marketing by enabling real-time dialogue and joint content creation between companies and customers. Dell pioneered a direct-to-customer model allowing customization. eBay connects buyers and sellers through auctions and fixed-price listings. The future of marketing involves customers taking more control and companies using Web 2.0 technologies to engage in more targeted and interactive marketing.
Us bus-ch071
E-business involves conducting business transactions over the Internet. It allows companies to reach global customers, personalize products, and reduce costs. The main forms of e-business are B2B transactions between businesses and B2C transactions involving online retail. Challenges of e-business include privacy concerns, Internet fraud, poor website design leading to abandoned shopping carts, and channel conflicts with business partners. Companies use the Internet for communications through email, online communities, blogs, and web-based promotions. E-business has a global scope and future growth will depend on global strategies.
Digital marketing unit 2
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
Digital marketing chp 1.pptx
1. Digital marketing refers to promoting products or services using digital channels and platforms like social media, search engines, email and more.
2. It allows targeted and measurable engagement with potential customers through tools like social media ads and search engine optimization.
3. The objectives of digital marketing include developing customer relationships, using multichannel marketing, and digitally transforming business operations, processes and customer experiences.
digital marketing CONCEPT AND CALCULATION
Digital marketing involves using digital technologies to market products and services to potential customers. It includes tactics like search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, email marketing, and social media marketing. Digital marketing allows businesses to reach large audiences cost effectively and customers can access information anytime from anywhere. However, it also faces limitations like overreliance on internet access and large amounts of competition online. Understanding customer needs and creating valuable content are important principles of digital marketing.
Kotler02exs
The document discusses how business and marketing practices are changing as a result of the new digital economy. Key drivers include digitalization, the internet, disintermediation and customization. Marketing practices are shifting from a product and transaction focus to prioritizing customers, relationships and lifetime value. E-business and e-commerce are changing how companies conduct business online through websites, e-purchasing and e-marketing. Effective marketing now requires customer relationship management through customized communications and individualized interactions using customer databases.
Types Of eCommerce Websites And Models.pdf
Discover all the answers to your queries about eCommerce business, the right business models, and different types of eCommerce websites.
Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commerce
Welcome to "Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commerce." In
this e-book, we'll delve into the exciting world of digital marketing and e-commerce, exploring
strategies, tools, and best practices to help you thrive in the online marketplace. Whether you're
a seasoned entrepreneur, a small business owner, or a marketing enthusiast, this book aims to
equip you with the knowledge and skills needed to succeed in today's digital landscape.
Electronic CommerceTenth EditionChapter 4Marketing on the .docx
Electronic Commerce
Tenth Edition
Chapter 4
Marketing on the Web
1
1
1
2
2
Learning Objectives
In this chapter, you will learn:
How firms use product-based and customer-based marketing strategies
About communicating with different market segments
To identify customer relationship characteristics
About the customer relationship life cycle
How companies advertise on the Web
Electronic Commerce, Tenth Edition
2
2
2
3
3
Learning Objectives (cont’d.)
About e-mail marketing strategies
About technology-enabled customer relationship management
How to create and maintain brands on the Web
How businesses use social media in viral marketing campaigns
About search engine positioning tactics and domain name selection strategies
Electronic Commerce, Tenth Edition
3
3
3
4
4
Web Marketing Strategies
Marketing mix
Element combination to achieve goals
Selling and promoting products and services
Marketing strategy
Marketing mix with elements defined
4
Electronic Commerce, Tenth Edition
4
4
5
5
The Four Ps of Marketing
Product
Physical item or service sold
Brand: customers’ product perception
Price
Amount customer pays for product
Customer value: customer benefits minus total cost
Promotion
Any means to spread word about product
5
Electronic Commerce, Tenth Edition
5
5
Electronic Commerce, Tenth Edition
6
Place (distribution)
Need to have products or services available in many different locations
Getting right products to the right places at the best time to sell them
The Four Ps of Marketing (cont’d.)
6
Electronic Commerce, Tenth Edition
7
FIGURE 4-1 The four Ps of marketing contribute to marketing strategy
© Cengage Learning 2013
7
Product-Based Marketing Strategies
Web presence must integrate with image and brand
Managers often think in terms of products and services sold
Useful Web site design when customers use product categories
Web site examples: Home Depot and Staples
Not a useful Web site design when customers look to fulfill a specific need
Design Web site to meet individual customer needs
Offer alternative shopping paths
8
8
Electronic Commerce, Tenth Edition
8
Customer-Based Marketing Strategies
Web sites to meet various types of customers’ specific needs
Initial step: identify customer groups sharing common characteristics
Make site more accessible and useful for each group
Companies need to take view beyond internal perspective
Example: university Web sites today focus design on needs of stakeholders (current students, prospective students, parents of students, potential donors, faculty)
9
9
Electronic Commerce, Tenth Edition
9
Communicating with
Different Market Segments
Communications media selection to carry message
Physical world
Uses building construction and floor space design
Online firm
Communications media selection: critical
No physical presence
Customer contact made through image projected through media and Web site
Online firm challenge
Obtain customer trust with no physical presence
1 ...
Introduction and meaning of e
This document provides an introduction and overview of e-marketing. It defines e-marketing as the application of marketing principles and techniques via electronic media, specifically the internet. The document discusses the types of e-marketing, including banner advertisements, sponsorship, classified listings, email marketing, partnership/affiliate marketing, and search engine marketing. It also outlines some key characteristics of e-marketing like longevity, reach, accountability, and flexibility. Finally, it discusses the objectives and benefits of e-marketing compared to traditional marketing.
Marketing Chapter 07
This chapter discusses the internet as a valuable marketing tool. It explores the various roles the internet can serve for marketing, such as customer service, advertising, and sales promotion. The chapter also covers how to develop an internet marketing strategy, including setting objectives, identifying target audiences, designing websites, and establishing marketing mix decisions. It considers challenges of internet marketing, such as corporate resistance to change and assessing performance.
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
The document summarizes an IBM Think!Thursday event about internet marketing strategies for business partners. It includes an agenda for presentations on using online marketing to generate opportunities. Business partners face challenges with marketing budgets and brand recognition. Internet marketing is presented as a cost-effective way to target audiences and generate qualified leads through content on partner websites and third-party sites. Sample vendor partners and campaign options are outlined.
Online Marketing PPT
Online marketing involves promoting products and services over the Internet. It includes various digital marketing channels like email, search engine marketing, display ads, social media, and more. Effective online marketing requires building an email list, writing great content, using social media to drive people to the website, and optimizing paid search ads. Measurement of online marketing efforts is also important.
E-marketing communication
The document discusses integrated marketing communication (IMC) and how marketers can use various online and offline communication tools. It provides an overview of IMC principles and characteristics. It then describes how internet marketing communications differ from traditional methods in terms of interactivity, personalization, and other factors. Finally, it outlines several online communication tools marketers can use, including advertising, public relations, direct marketing, and how to evaluate an IMC campaign.
Similar to Kotler18 Basic (20)
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commerce
Digital Mastery: A Comprehensive Guide to Digital Marketing and E-commerce
Electronic CommerceTenth EditionChapter 4Marketing on the .docx
Electronic CommerceTenth EditionChapter 4Marketing on the .docx
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
More from taylandemirkaya
Marketing Research Intoduction
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, roles in decision-making, careers in the field, and associated professional organizations.
Satis Egitimi Icin
This document provides an overview of the 288-page book "Successful Business Planning in 30 Days: A Step-by-Step Guide for Writing a Business Plan and Starting Your Own Business, 2nd Edition". The book guides readers on how to write a business plan and start a business in 30 days. It includes features like the 30-day business plan template, a one-day business plan, 130 pages of time-saving worksheets, a 155-page sample business plan, and over 200 motivational quotes. Reviews of the book praise it for providing an important guide for writing a business plan and starting a business.
Personal Sell Pt1 3dec03
Personal selling involves direct interaction between salespeople and customers to sell products and services. The personal selling process includes prospecting, pre-approach, approach, presentation, handling objections, closing, and follow-up. Personal selling allows for building relationships and solving customer problems but is more expensive than advertising. Successful personal selling requires understanding customer needs, providing value, and ensuring quality service after the sale.
Marketing Presentation
The document discusses various marketing strategies and tactics for small businesses, including the importance of marketing, elements of promotion, advertising, direct marketing, online advertising, and email marketing. It provides details on each tactic, how to implement them effectively and within legal boundaries, and how they can help drive sales and grow a business. The key objectives of marketing discussed are acquisition of new customers, retention of existing customers, and winning back past customers.
Kotcha16
The document discusses personal selling and sales management. It covers the nature of personal selling, the role of the sales force, and how to manage the salesforce. Personal selling involves prospecting, communicating, servicing, and information gathering. The sales force represents the company to customers and customers to the company. Managing the salesforce includes designing strategy and structure, recruiting and selecting salespeople, training, compensating, supervising, and evaluating salespeople.
Kotler16 Basic
The document discusses personal selling, direct marketing, and sales force management. It defines personal selling as two-way communication that is more effective than advertising. It also outlines the six major steps of sales force management: strategy and structure, recruiting, training, compensation, supervision, and evaluation. Direct marketing is defined as direct connections with targeted consumers to obtain an immediate response and cultivate relationships. The benefits of direct marketing for both buyers and sellers are provided. The major forms of direct marketing discussed are customer databases, integrated direct marketing, and public policy issues.
Kotler15 Basic
The document discusses advertising, sales promotion, and public relations. It defines each term and explains their roles in promotion. It outlines the major decisions involved in developing an advertising program, such as setting objectives, budgets, and strategies. It also describes how sales promotion campaigns are developed and implemented through tools targeted at consumers, trade partners, and salesforces. Finally, it discusses how companies use public relations to build relations with key audiences.
Kotler14 Basic
The document discusses integrated marketing communications and developing an effective promotional strategy. It provides details on BMW MINI's successful "Let's Motor" campaign that used unconventional media. It defines integrated marketing communications and explains the need for integration across channels to deliver a clear message. It outlines the steps to developing communications, including identifying the audience, objectives, message design, media selection, and feedback collection. It also discusses methods for setting promotional budgets and designing an optimal promotional mix.
Kotler 01 Basic
This document provides an overview of marketing concepts from a textbook chapter. It defines marketing as managing profitable customer relationships and outlines the five-step marketing process of understanding customers, designing a strategy, implementing programs, building relationships, and capturing value. It also discusses trends like digitalization, globalization, and the need for ethical and socially responsible marketing practices.
Closing the sale
This document provides tips and techniques for successfully closing sales. It discusses when is the right time to close a sale based on buyer signals. It also covers overcoming objections by using multiple closes and asking questions. Finally, it outlines 12 keys to closing a sale, including being enthusiastic, confirming needs, overcoming objections, summarizing benefits, and asking for the order.
More from taylandemirkaya (10)
Recently uploaded
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Recently uploaded (20)
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
Kotler18 Basic
- 1. Marketing in the Digital Age Chapter 18
- 10. E-Commerce Domains E-Marketing Domains Targeted to consumers Initiated by businesses B2C Targeted to businesses Initiated by consumers C2C C2B B2B Goal 3: Be able to describe the four major e-commerce domains