Media and Information Literacy (MIL) - 1. Introduction to Media and Informati...Arniel Ping
Introduction to Media and Information Literacy (Part 1)
The learners will be able to…
1. describe the nature of communication and the concepts related to it (SSHS);
2. describe how communication is affected by media and information (MIL11/12IMIL-IIIa and
3. identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
3. How Media and Information affect Communication
4. Media Literacy, Information Literacy, Technology (Digital) Literacy
Media and Information Literacy (MIL) 2. The Evolution of Traditional to New M...Arniel Ping
Learning Competencies
Learners will be able to…
1. identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5);
2. compare “Medium is the Message” by McLuhan with cultural determinism (SSHS);
3. search latest theory on information and media (MIL11/12EMIL-IIIb-7);
4. discuss the Normative Theories of the Press (SSHS); and
5. evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS).
Topic Outline
I. The Evolution from Traditional to New Media
A. Traditional vs. New Media
B. Media is the Message vs. Cultural Determinism
C. Normative Theories of the Press
Media and information literacy lesson 3 responsible use media and information for grade 12 students.. the learning objectives are to learn your responsibility as a media and information consumer and producer
Media and Information Literacy (MIL) - 1. Introduction to Media and Informati...Arniel Ping
Introduction to Media and Information Literacy (Part 1)
The learners will be able to…
1. describe the nature of communication and the concepts related to it (SSHS);
2. describe how communication is affected by media and information (MIL11/12IMIL-IIIa and
3. identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
3. How Media and Information affect Communication
4. Media Literacy, Information Literacy, Technology (Digital) Literacy
Media and Information Literacy (MIL) 2. The Evolution of Traditional to New M...Arniel Ping
Learning Competencies
Learners will be able to…
1. identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5);
2. compare “Medium is the Message” by McLuhan with cultural determinism (SSHS);
3. search latest theory on information and media (MIL11/12EMIL-IIIb-7);
4. discuss the Normative Theories of the Press (SSHS); and
5. evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS).
Topic Outline
I. The Evolution from Traditional to New Media
A. Traditional vs. New Media
B. Media is the Message vs. Cultural Determinism
C. Normative Theories of the Press
Media and information literacy lesson 3 responsible use media and information for grade 12 students.. the learning objectives are to learn your responsibility as a media and information consumer and producer
Media and information literacy 2 | Evolution of MediaMarvin Bronoso
Learning Competencies:
•identifies traditional media and new media and their relationships
•editorializes the roles and functions of media in democratic society
•searches latest theory on information and media
Media and Information Literacy (MIL) - 5. Media and Information SourcesArniel Ping
I- Media and Information Sources
A. Sources of Information
Indigenous Knowledge
1.Library
2. Internet
3. Mass Media
B. Pros and Cons of the Different Types of Media as Sources of Information
C. Evaluating Information Sources
Learning Competencies
1. compare potential sources of media and information (MIL11/12MIS-IIIe-13)
2. assess information quality by studying the pros and cons of different types of media as sources of information (SSHS)
3. interview an elder from the community regarding indigenous media and information resource (MIL11/12MIS-IIIe-14)
Media and Information Literacy (MIL) - 3. Information Literacy - Information ...Arniel Ping
Learning Competencies
Learners will be able to...
1. define information needs (MIL11/12IL-IIIc-8);
2. locate, access, assess, organize, and communicate information (MIL11/12IL-IIIc-8);
3. demonstrate ethical use of information (MIL11/12IL-IIIc-9);
4. create an audio- visual presentation about what information literacy is and why information literacy skills are important (SSHS); and
5. produce and evaluate a creative text, visual, and audio presentation using design principle and elements (MIL11/12TIM-IVb-6/ MIL11/12VIM-IVc-10/ MIL11/12AIM-Ivd)
Topic Outline
I-Information Literacy
A.Definition and Importance
B.Components of Information Literacy
C.Ethical Use of Information
II- Performance Task- Project
A. Cooperative Work: Audio- Visual Presentation
Media and Information Literacy (MIL) Types of Media (Part 1)- Types of Media ...Arniel Ping
Learning Competencies
Learners will be able to…
1. identify the different types of media (SSHS);
2. classify contents of different media types (MIL11/12TYM-IIId-10);
3. discuss the effects of social media in society (SSHS); and
4. define media convergence through current examples (MIL11/12TYM-IIId-11).
I- Media
A. Types
Media and Culture
II- Media Convergence
A. Definition
B. Examples
Media and Information Literacy (MIL) 1. Introduction to MIL (Part 2)- Charact...Arniel Ping
Learning Competencies:
Learners will be able to...
share media habits, lifestyles, and preferences to other people (MIL11/12IMIL-IIIa-4);
identify the characteristics of responsible users and competent producers of media and information (MIL11/12IMIL-IIIa-3); and
editorialize the value of being a media and information literate individual (MIL11/12IMIL-IIIa-3).
Topic Outline
I. Introduction to Media and Information Literacy (Part 2)
A. Media Habits, Lifestyle, and Preferences
B. Characteristics of a Media and Information Literate Individual
C. Importance of Media and Information Literacy (MIL)
Media and Information Literacy (MIL) - 6. Media and Information Languages (Pa...Arniel Ping
Topic
MIL - Media and Information Languages (Genre, Codes and Conventions)
Learning Competencies
1. evaluate everyday media and information with regard to codes, conventions, and messages; in regards to audience, producers, and other stakeholders (MIL11/12MILA-IIIf15)
2. produce and assess the codes, convention, and messages of a group presentation (MILI11/12MILA-IIIf16)
Media and Information Literacy (MIL) - 8. Opportunities ,Challenges, and Powe...Arniel Ping
Content
8. Opportunities, Challenges, and Power of Media and Information
a. Economic, Educational,
Social, and Political
b. Threats, Risks, Abuse, and
Misuse
Learning Competencies
The students will be able to…
1. realize opportunities and challenges in media and information (MIL11/12OCP-IIIh-24);
2. create infographics showing opportunities and challenges in media and information (SSHS); and
3. research and cite recent examples of the power of media and information to affect change (MIL11/12OCP-IIIh-25)
Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 1)- Definitio...Arniel Ping
Learning Competencies
Learners will be able to…
1. define media literacy (SSHS);
2. discuss and value the importance of media literacy (SSHS);
3. explain the fundamental elements of media literacy (SSHS);
4. value the importance of critical thinking in media literacy (SSHS); and
5. apply critical thinking by identifying fallacies in arguments (SSHS).
Topic Outline
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
Media and Information Literacy (MIL) - 11. People MediaArniel Ping
11. Media and Information Literacy (MIL) - People Media
Learning Competencies
Students will be able to…
cite studies showing proofs of positive and negative effects of media, information on individual and society (MIL11/12PM-IVa-1);
describe the different dimensions of people media (MIL11/12PM-IVa-1); and
categorize different examples of people and state reasons for such categorization (MIL11/12PM-IVa-2).
Content
A. People as Media and People in Media
1. Definition
2. Characteristics
3. Format and Types
4. Advantages and Limitations
5. Value
6. Others
Media and information literacy 2 | Evolution of MediaMarvin Bronoso
Learning Competencies:
•identifies traditional media and new media and their relationships
•editorializes the roles and functions of media in democratic society
•searches latest theory on information and media
Media and Information Literacy (MIL) - 5. Media and Information SourcesArniel Ping
I- Media and Information Sources
A. Sources of Information
Indigenous Knowledge
1.Library
2. Internet
3. Mass Media
B. Pros and Cons of the Different Types of Media as Sources of Information
C. Evaluating Information Sources
Learning Competencies
1. compare potential sources of media and information (MIL11/12MIS-IIIe-13)
2. assess information quality by studying the pros and cons of different types of media as sources of information (SSHS)
3. interview an elder from the community regarding indigenous media and information resource (MIL11/12MIS-IIIe-14)
Media and Information Literacy (MIL) - 3. Information Literacy - Information ...Arniel Ping
Learning Competencies
Learners will be able to...
1. define information needs (MIL11/12IL-IIIc-8);
2. locate, access, assess, organize, and communicate information (MIL11/12IL-IIIc-8);
3. demonstrate ethical use of information (MIL11/12IL-IIIc-9);
4. create an audio- visual presentation about what information literacy is and why information literacy skills are important (SSHS); and
5. produce and evaluate a creative text, visual, and audio presentation using design principle and elements (MIL11/12TIM-IVb-6/ MIL11/12VIM-IVc-10/ MIL11/12AIM-Ivd)
Topic Outline
I-Information Literacy
A.Definition and Importance
B.Components of Information Literacy
C.Ethical Use of Information
II- Performance Task- Project
A. Cooperative Work: Audio- Visual Presentation
Media and Information Literacy (MIL) Types of Media (Part 1)- Types of Media ...Arniel Ping
Learning Competencies
Learners will be able to…
1. identify the different types of media (SSHS);
2. classify contents of different media types (MIL11/12TYM-IIId-10);
3. discuss the effects of social media in society (SSHS); and
4. define media convergence through current examples (MIL11/12TYM-IIId-11).
I- Media
A. Types
Media and Culture
II- Media Convergence
A. Definition
B. Examples
Media and Information Literacy (MIL) 1. Introduction to MIL (Part 2)- Charact...Arniel Ping
Learning Competencies:
Learners will be able to...
share media habits, lifestyles, and preferences to other people (MIL11/12IMIL-IIIa-4);
identify the characteristics of responsible users and competent producers of media and information (MIL11/12IMIL-IIIa-3); and
editorialize the value of being a media and information literate individual (MIL11/12IMIL-IIIa-3).
Topic Outline
I. Introduction to Media and Information Literacy (Part 2)
A. Media Habits, Lifestyle, and Preferences
B. Characteristics of a Media and Information Literate Individual
C. Importance of Media and Information Literacy (MIL)
Media and Information Literacy (MIL) - 6. Media and Information Languages (Pa...Arniel Ping
Topic
MIL - Media and Information Languages (Genre, Codes and Conventions)
Learning Competencies
1. evaluate everyday media and information with regard to codes, conventions, and messages; in regards to audience, producers, and other stakeholders (MIL11/12MILA-IIIf15)
2. produce and assess the codes, convention, and messages of a group presentation (MILI11/12MILA-IIIf16)
Media and Information Literacy (MIL) - 8. Opportunities ,Challenges, and Powe...Arniel Ping
Content
8. Opportunities, Challenges, and Power of Media and Information
a. Economic, Educational,
Social, and Political
b. Threats, Risks, Abuse, and
Misuse
Learning Competencies
The students will be able to…
1. realize opportunities and challenges in media and information (MIL11/12OCP-IIIh-24);
2. create infographics showing opportunities and challenges in media and information (SSHS); and
3. research and cite recent examples of the power of media and information to affect change (MIL11/12OCP-IIIh-25)
Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 1)- Definitio...Arniel Ping
Learning Competencies
Learners will be able to…
1. define media literacy (SSHS);
2. discuss and value the importance of media literacy (SSHS);
3. explain the fundamental elements of media literacy (SSHS);
4. value the importance of critical thinking in media literacy (SSHS); and
5. apply critical thinking by identifying fallacies in arguments (SSHS).
Topic Outline
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
Media and Information Literacy (MIL) - 11. People MediaArniel Ping
11. Media and Information Literacy (MIL) - People Media
Learning Competencies
Students will be able to…
cite studies showing proofs of positive and negative effects of media, information on individual and society (MIL11/12PM-IVa-1);
describe the different dimensions of people media (MIL11/12PM-IVa-1); and
categorize different examples of people and state reasons for such categorization (MIL11/12PM-IVa-2).
Content
A. People as Media and People in Media
1. Definition
2. Characteristics
3. Format and Types
4. Advantages and Limitations
5. Value
6. Others
In this fast-paced, technology-driven time, we are bombarded with various information here and there, in the convenience of a click, right in the comforts of our very own homes.
Media and Information Literacy have always been close to my heart. Back in 2018, before the pandemic hits the world, I consider this topic for my masters’ degree thesis title. I know it will be a great subject for my study but pandemic came and I had to stop pursuing my thesis title. Now, I have to revise my thesis title and I always wanted to incorporate it to media and information literacy in the tertiary education level. We all know that this 2000’s information explosion happened because of the technology we had today, with just a click of a finger information overload will come to life. And as an information professional I have to discern certain types of information from fact to fake news and many more. Misinformation, disinformation and malinformation are rampant nowadays. Scams and many other things happen on the internet and we have to be vigilant with dealing in this kind of post or threat. This course helps me a lot in understanding and digs deeper into my core and knowledge about media and information literacy. It saddens me that I cannot showcase all the topics that I wanted to include due to time constraints and I’m not feeling really well these past few days. I just have to make what I can to be able to share to other people at least a piece of my learning from this course which I enjoyed doing so much. I greatly delight in learning and doing these module courses from the University of the Philippines Open University, time is of essence that before I knew it, I’m in the latter part of the course. Now, I can share the most basic or introduction of my learning from the course that I take, I take ride in finishing this course and looks forward to enrol on more certificate courses like this in different and varied topics. More power and God bless the organizers of this project! Kudos and keep up the good works! Salute!
-Constantino_Joanne 8/14/23
-Integrating ict content through collaboration with classmate and teacher as both peer and partner
-15 tools to curate content for social media , newsletter, more
Lesson 6
-Publicity Materials
-The principles and techniques of design using online creation tools, platforms, and applications to develop ict content for specific professional tracks
-8 Effective Web Design Principles You Should Know
Lesson 4- Developing ict content for specific purposesJuvywen
Techniques in empowering users of application software
-Mail Merge
-Custom animations and timing
-Hyperlinking
-Integrating images and external material in word processors
-Embedded files and data
-Advanced and complex formulas and computations
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Chapter 1 Introduction to Media and Information Literacy
1. INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
Chapter 1
Prepared by: Engr. Juvywen M. Pollentes
2. WHAT IS MEDIA?
• Media refers to the combination of physical objects used
to communicate or mass media communication through
physical objects, such as radio, television, computers,
telephone, mobile phone, film, etc.
3. MEDIA LITERACY
• Media literacy is understanding and using mass media in
either an assertive or non assertive way, including an
informed and critical understanding of media, what
techniques they employ and their effect.
• The ability to read, analyze, evaluate, and produce
communication in a variety of media forms, e.g.
television, print, radio computer and other.
4. WHAT IS INFORMATION?
• Information is a broad term that can cover data,
knowledge derived from study, experience, or
instruction, signals or symbols.
• In the media world, information is often used to describe
knowledge of specific events or situations that has been
gathered or receive by communication, intelligence or
news.
5. INFORMATION LITERACY
• Information literacy refers to the abilities to recognize
when information is needed and to locate, evaluate,
effectively use, and communicate information in its
various formats.
6. TECHNOLOGY
• Technology is defined as the science in industry,
engineering etc., to invent useful things or to solve
problems. Through the years, it has galloped over
different phases (For example, from traditional
telephones to smartphones, from paper books to
electronic books).
7. TECHNOLOGY LITERACY
• Technology literacy is the responsible means of using
various technological tools in order to meet one’s goal in
acquiring and giving the right information.
8. MEDIA AND INFORMATION LITERACY
• Plays and important role in communication and
information dissemination. Media and Information will
enable us to access, understand and create
communications in a variety of contexts in the form of
accessing, understanding, and creating media and
information.
9. • Accessing Media and Information – the use, navigate,
manage, store and retrieve content in print, radio and
online.
• Understanding Media and Information – viewers ability
to read, deconstruct and evaluate media contexts and
motivations. A critique view on quality of material being
broadcast and shared.
• Producing Media and Information – viewers or netizens
ability to produce, distribute and publish ideas and
information via mainstream media or social media.
10. MEDIA & INFORMATION PLAY
SEVERAL ROLES. THEY:
• act as channels of information and knowledge through
which citizens communicate with each other and make
informed decisions,
• facilitate informed debates between diverse social
actors.
• provide us with much of what we learn about the world
beyond our immediate experience.
11. • are means by which a society learns about itself and
builds a sense of community.
• function as a watchdog of government in all its forms,
promoting transparency in public life and public scrutiny
of those with power through exposing corruption,
misadministration and corporate mistakes.
• Are essential facilitators of democratic processes and one
of the guarantors of free and fair elections.
12. BASIC CONCEPTS
1. Media construct our culture. Our society and culture –
even our perception of reality – is shaped by the
information and images we receive via the media.
2. Media messages affect our thoughts, attitudes and
action. All of us are affected by advertising, news,
movies, pop music, video games and other forms of
media.
13. 3. Media use “the language of persuasion”. All media
messages try to persuade us to believe or to do
something. News, documentary films, and nonfiction
all claim to be telling the truth.
4. Media construct fantasy worlds. Movies, TV shows and
music videos sometimes inspire people to do things that
are unwise, anti-social or even dangerous.
14. 5. No one tells the whole story. Every media maker has a
point of view. Every good story highlights some
information and leaves out the rest.
6. Media messages contain “texts” and “subtexts”. The text
is the actual words, pictures and/or sounds in a media
message. The subtext is the hidden and underlying
meaning of the message.
7. Media messages reflect the values and viewpoints of
media maker. Our values and viewpoints influence our
choice of words, sounds and images we use to
communicate through media.
15. 8. Individuals construct their own meanings from media.
Although media makers attempt to convey specific
messages, people receive and interpret them differently,
based on their own prior knowledge and experience, their
values and their beliefs.
9. Media messages can be decoded. By “deconstructing”
media, we can figure out who created the message, and
why. We can identify the techniques of persuasion being
used and recognize how media makers are trying to
influence us. We notice what parts of the story are not
being told, and how we can become better informed.
16. 10. Media literate youth and adults are active consumers
of media. Media literacy helps people consume media
with a critical eye, evaluating sources, intended purposes,
persuasion techniques and deeper meanings.
17. ARTICLE 19 OF THE UNIVERSAL DECLARATION OF
HUMAN RIGHTS states that , ‘Everyone has the right to
freedom of opinion and expression; this right includes
freedom to hold opinions without interference and to
receive and impart information and ideas through any
media and regardless of frontiers (United Nations, 1948). ‘
MIL equips citizens with the necessary competencies to
seek and enjoy the full benefits of this fundamental
right.
In the past, if one wished to react to an editorial article , one had to write the editor. The letter would take a day or two to reach the editorial desk, though the post office, this process is now called “ SNAIL MAIL”. At present, when a viewer hears a news on radio, or television, the viewer can send an e-mail(electronic mail) or text message to the editor which will be received right after one sends it.
-mass media-media, television, radio, newspapers, magazines, broadcasting
-In 70’s and 80’s, Filipinos who worked abroad especially in the Middle east sent messages to their families by MAIL using postage stamp or by telephone calls were expensive especially for overseas calls. The other means of communication used was the cassette tapes. The family members would record their voices, sing songs to the loved ones abroad and record them on cassette tapes. These tapes were sent through the post office mail that would take a week or more to reach the loved ones in another country.
--From the 21st century, communication very easy and not so expensive. One can get a DSL connection with telephone landline and chat the whole night without worry of expensive telephone bills. One can talk and see the loved ones in another country using skype.
Media-tools used to store and deliver information or dta
MASS MEDIA-COMMUNICATIONS MEDIA IN GENERAL: ALL OF THE COMMUNICATIONS MEDIA THAT REACH A LARGE AUDIENCE, ESPECIALLY TELEVISION, RADIO, AND NEWSPAPERS.
LITERACY-literateness, reading ability , knowledge, learning, mastery,
Parents now provide their children with mobile phones so they can easily communicate with them. Parents also provide their children with computers that aid the children in doing research as well as preparation of research work. 3 decades ago students had to type and retype papers to be submitted in school. Today, students use the computer to type their paper work, revision of paper is not that taxing because editing can be done with the computer without having retype the whole paper.
--HOW MEDIA WORKS IN MARKETING
INFORMATION-IN MEDIA, KNOWLEDGE OF SPECIFIC EVENTS OR SITUATION
intelligence -information, news, reports, communication, word, details
Communication-message, communiqué, announcement, statement, letter, email, phone call, fax, contact, interaction, transfer, consultation, exchange, transmission
exchange of information: the exchange of information between people, e.g. by means of speaking, writing, or using a common system of signs or behaviorMicrosoft®
Locate - find, trace, discover, track down, detect, pinpoint, localize,
INFORMATION LITERACY IS THE KEYSTONE OF LIFELONG LEARNING. A PERSON BECOMES INFORMATION LITERATE WHEN HE HAS LEARNED TO MAXIMIZE ALL KINDS OF INFORMATION SOURCES IN FINDING ANSWERS TO HIS QUERIES.
---A few centuries ago, when the KING of a particular country would like to INFORM the PEOPLE ABOUT LAWS AND ANNOUNCEMENTS, a messenger would go to a public place like market. A king messenger carried a rolled scroll which was handwritten and with a loud voice would read whatever information the king would like the people to hear. INFORMATION DISSEMINATION WAS ORAL AND WRITTEN. EDUCATION WAS VERY EXPENSIVE DURING THOSE DAYS BECAUSE BOOKS WERE HANDWRITTEN.
LATER THE NEWSPAPER WAS DEVELOPED TO PROVIDE INFORMATION NOT ONLY IN THE CITIES BUT IN THE COUNTRY SIDE AS WELL.
20th CENTURY- RADIO WAS INVENTED
QUESTION: SIMILARITIES AND DIFFERENCES OF MEDIA, INFORMATION AND TECHNOLOGY?
ALL THESE 3 ARE AFTER THE RIGHT CONSUMPTION OF INFORMATION THROUGH EFFECTIVE MEDIA USE AND TECHNOLOGICAL MEANS
NOWADAYS, A PERSON CAN JUST BE LITERATE IF WHAT HE WANTS TO KNOW CAN BE AQUIRED THROUGH THE RIGHT MEDIUM USING THE RIGHT TECHNOLOGY.
EX. -IF HE WANTS TO LEARN A SUBJECT MATTER, HE HAS THE OPTION TO READ A BOOK, BUT TODAY, ELECTRONIC BOOK CAN BE CONSIDERED.
-IF HE WANTS TO TRANSMIT A PUBLIC MESSAGE, OR A GREETING PERHAPS, HE MAY USE SOCIAL NETWORKING SITES SUCH AS FACEBOOK AND TWITTER, THROUGH STATUS UPDATE OR TWEET, USING VARIOUS FORMS OF TECHNOLOGY, SUCH AS LAPTOP, TABLET OR SMARTPHONE.
-MAIN GOAL: BENEFIT OF THE CUSTOMER
Retrieve-save
Deconstruct- review
Scrutiny-observation, examination
-connect with people
A FEW GENERATIONS AGO, OUR CULTURE’S STORYTELLERS WERE PEOPLE – FAMILY, FRIENDS AND OTHERS IN OUR COMMUNITY. FOR MANY PEOPLE TODAY, THE MOST POWERFUL STORYTELLERS ARE TELEVISION, MOVIES, MUSIC, VIDEO GAMES AND THE INTERNET.
we don’t like to admit it! That’s why media are such a powerful cultural force, and why the media industry is such a big business.
PERCEPTION-AWARENESS
Persuade-convince
3. Advertising tries to get us to buy products. Novels and TV dramas go to great lengths to appear realistic. To do this, they use specific techniques(like flattery, repetition, fear, and humor) we call the “the language of persuasion”.
4. Fantasy can be pleasurable and entertaining, it can also harmful. At other times, media can inspire our imagination. Advertising constructs a fantasy world where all problems can be solved with a purchase. Media literacy helps people to recognize fantasy and constructively integrate it with reality.
5. often, the effect of a media message comes not only from what is said, but from what part of the story is untold.
8. This means that people can create different subtexts from the same piece of media. All meanings and interpretations are valid and should be respected.
Deconstruct-analyze, critique, criticize, review,
Extent - level
10. Many forms of media like television seek to create passive, impulsive consumers.
frontier (n) border, boundary, limit, edge, border line, front line
THE GOAL OF MIL IS TO GIVE PEOPLE THE POWER TO USE THEIR RIGHTS OF FREE EXPRESSION, TO DEFEND THEIR ACCESS TO INFORMATION, TO EVALUATE CONTENT, TO SECURE THEIR PARTICIPATION IN THE PROCESS OF GOVERNING, AND TO HELP ALL VOICES BE HEARD.