This document introduces concepts of media, information, and technology literacy. It discusses the importance of acquiring skills to understand and effectively use the vast amount of competing information available. The objectives are to describe how communication is influenced by media and information, identify the similarities and differences between media literacy, information literacy, and technology literacy, and discuss responsible use of media and information. It also outlines the key elements of the communication process and factors that can influence how people send and receive messages. Additionally, it provides guidance on how to be a responsible user of media and information technology.

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NORTHEASTERN MINDANAO ACADEMY
“The School that Trains for Life”
P-10 Los Angeles, Butuan City
Media and Information technology
INTRODUCTION TO MEDIA AND INFORMATION LITERACY
Introduction
This module on cultures, communities, and technologies introduces the concept of media,
information, and technology literacy in a fashion that is highly relatable to a learner like you.
This module starts with the presentation of the basic principles that will help you in your
understanding and appreciation of what it is to be a media and information literate individual.
In order to efficiently and effectively be benefited of the world’s vast and competing
information and ideas, you should acquire the skills needed to contend with media,
communication, and information. To acquire these skills, you are to familiarize yourself
with the terms and definitions of related and relevant concepts, typologies and categories,
issues and realities, and trends and opportunities.
The topics in this module will prepare you to be more efficient and effective producers,
consumers, and transmitters of information and media messages.
OBJECTIVES:
Describe how communication is influence by media and information
Identify the similarities and differences between and among media literary, information
literacy, and technology literacy.
Discuss responsible use of media and information
IFL: If any of you lacks wisdom, you should ask God, who gives generously to all without
finding fault, and it will be given to you. JAMES 1:5
https://www.ovrdrv.com/.../10-levels-of-intimacy-in-todays-communication
What is the message in this illustration?
Do you agree with this illustration regarding communication? Why or why not?
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Knowledge can be created and disseminated in all forms and formats. Media and information
increases everyday and it becomes so abundant that it can be found anywhere, anytime especially in the
booming era of data and information explosion. Becoming media and information literate individuals will
Picture Analysis
MODULE
1

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test our patience on how we deal with information. It includes a certain level of respect towards those who
need and request for it. Respect for information need means we allow each and everyone to express
their ideas, opinions and expressions fully without any judgment or prejudice. MIL teaches us to
use information and media content in an ethical, efficient and effective manner.
The communication is a dynamic process that begins with the conceptualizing of ideas by the
sender who then transmits the message through a channel to the receiver, who in turn gives the feedback
in the form of some message or signal within the given time frame. Thus, there are seven major elements
of communication process:
 Sender: The sender or the communicator is the person who initiates the conversation and has
conceptualized the idea that he intends to convey it to others.
 Encoding: The sender begins with the encoding process wherein he uses certain words or non-
verbal methods such as symbols, signs, body gestures, etc. to translate the information into a
message. The sender’s knowledge, skills, perception, background, competencies, etc. has a great
impact on the success of the message.
 Message: Once the encoding is finished, the sender gets the message that he intends to convey. The
message can be written, oral, symbolic or non-verbal such as body gestures, silence, sights, sounds,
etc. or any other signal that triggers the response of a receiver.
 Communication Channel: The Sender chooses the medium through which he wants to convey his
message to the recipient. It must be selected carefully in order to make the message effective and
correctly interpreted by the recipient. The choice of medium depends on the interpersonal
relationships between the sender and the receiver and also on the urgency of the message being sent.
Oral, virtual, written, sound, gesture, etc. are some of the commonly used communication mediums.
 Receiver: The receiver is the person for whom the message is intended or targeted. He tries to
comprehend it in the best possible manner such that the communication objective is attained. The
degree to which the receiver decodes the message depends on his knowledge of the subject matter,
experience, trust and relationship with the sender.
 Decoding: Here, the receiver interprets the sender’s message and tries to understand it in the best
possible manner. An effective communication occurs only if the receiver understands the message in
exactly the same way as it was intended by the sender.
 Feedback: The Feedback is the final step of the process that ensures the receiver has received the
message and interpreted it correctly as it was intended by the sender. It increases the effectiveness of
the communication as it permits the sender to know the efficacy of his message. The response of the
receiver can be verbal or non-verbal. https://businessjargons.com/communication-process.html
“As we know, communication is the process of sending messages from sender to receiver. So,
there are many ways to send messages and with the advanced technology today, the way of

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communicating with others also changing. The media act as the tool for the sending of information and
it can be mass media which is information that you can get from the news in television or just a small
talk between you and your colleagues. Media today provide many platform for us to send information
and also give feedback for instance the uses of social media like Twitter or Facebook”. Mimiana
Sumsudin, studied Public Relations & Communication at International Islamic University Malaysia
Answered September 19, 2018.
Factors that affect how communicators are influenced when they send and receive a
message. These factors include the following:
 Communication skills such as reading, writing, speaking, listening, and watching
 Knowledge about a subject or topic
 Attitude toward the topic and the audience
 Social and cultural aspects that influence the content of the message and the manner by which it
is sent.
Source: Read more on Brainly.ph - https://brainly.ph/question/640345#readmore
Media literacy, information literacy, and technology literacy are all similar in terms of goals. They
all share the common goal of cultivating people’s ability to access, understand, use, evaluate, and
create media messages, information, or content using information technology.
 Media literacy provides a framework to access, analyze, evaluate, create, and participate with
media messages in a variety of forms from print to video to the internet. It builds an understanding
of the role of media in society as well as essential skills of inquiry and self-expression needed for
democratic citizens.
 Information literacy is the ability to identify, find, evaluate, and use information effectively.
Students learn how to evaluate the quality, credibility, validity of websites, and give proper credit
from effective search strategies to evaluation techniques. It is also referred to as digital literacy.
 Technology literacy is the ability to help one to communicate, solve problems, and enhance life-
long learning skills for future progress. Also, it is the ability to effectively use technology to access,
evaluate, integrate, create, and communicate information to enhance the learning process through
problem-solving and critical thinking.
 Media literacy, information literacy, and technology literacy are all similar to the mastery and
understanding of a thing. Media literacy, information literacy, and technology literacy’s
differences are:
 Media literacy uses forms of communication and produces ways of communication. It is about
media content.
 Information literacy is using, managing, gathering, and verifying information. It is about library
science.
 Technology literacy is applying new found knowledge from digital environments, participating
in digital media, organizing, and evaluating information.
Two factors that can influence you to become a media and information literate individual
 Clarifying your goals and motivations for seeking information. The greater your need, the more
effort you exert to become selective of the information at your disposal.
 Acquiring more skills in discerning, appreciating and filtering information. This involves being
more media savvy and better acquainted with information sources.
How to be a responsible user of media and information technology.

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 Be respectful- we should consider this for there are real persons out there whom we’re sharing
information with. This could also be a great tool for socializing with other users.
 Learn how to forgive- if someone have done something wrong, forgive them, they also human who
make mistake. Be kind, don’t judge, don’t hate.
 Be aware- Let us be aware for what everything we do in using media and technology and in sharing
information, because most of the users are strangers.
 Don’t spread fake news- Apparently, fake news has its widespread and we should be responsible
on preventing it to become worse.
 Post something that will give a positive impact- Share something that will give lie lessons, good
vibes, and things that will be helpful to other users.
Are we able to comply with the ways of being a responsible user of Media and Information
Technology?
You must take personal responsibility, you cannot change the circumstances, the seasons or the
wind, but you can change yourself that is something you have change of.
(https://www.youtube.com/watch?tv-hO_2PR-3V9s)
Formative Assessment: Essay
How can you achieve an effective communication with other
people?______________________________________________________________________________
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Why do we
communicate?________________________________________________________________________
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How do we
communicate?_________________________________________________________________________
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Media and information are necessities of your communicative lives. When you understand and use
various media forms to access information, you consider yourself media literate person, on the other hand,
is able “to recognize when is needed and to locate, evaluate, effectively use, and communicate it in its
various formats”. When you are technologically literate, you are able to utilize different “digital
technology, communication tools or networks to locate, evaluate, use, and create information. “Critical
thinking is necessary for discerning the media source and the kind of information that you use.
PERFORMANCE TASK: The learner organizes a creative and informative brochure for the community,
focusing on being a media and information technology.
BIG IDEA
Nowadays, different media forms are
accessible as aid or platform in
communication.
Always use them wisely.

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Brochure & Explanation Rubric
Criteria Excellent
(10)
Good
(8)
Fair
(5)
Needs Improvement
(2)
Content
 How students
can be a
responsible
user and
producer of
media
information.
Messages is clear,
accurate, and
resilient.
Messages is clear
and accurate
Messages is
clear and
questionable
Messages is unclear
and/or inaccurate
Graphics and Text
 Relevance and
Citation
All graphics and
text are related to
the topic and make
it easier to
understand. All
borrowed graphics
have a source
citation.
All graphics and
text are related to
the topic and make
it easier to
understand. One
borrowed graphics
have a source
citation.
All graphics and
text are related
to the topic.
Two borrowed
graphics have a
source citation.
All graphics and text
are related to the
topic and/or three or
more borrowed
graphics have a
source citation.
Design and Layout The poster is
exceptionally
attractive in terms
of layout, and
neatness.
The poster is
attractive in terms
of layout, and
neatness.
The poster is
acceptable
attractive
though layout is
cluttered.
The poster poorly
designed and the
layout is cluttered.
Explanation Explanation is very
comprehensive.
Explanation is
comprehensive.
Explanation lacks
details.
Explanation is unclear or
irrelevant to the
question.
Total Points 30
References:
Media and Information Technology Book 2nd
Edition
Mimiana Sumsudin, studied Public Relations & Communication at International Islamic University
Malaysia Answered September 19, 2018.
https://www.ovrdrv.com/.../10-levels-of-intimacy-in-todays-communication
https://www.youtube.com/watch?tv-hO_2PR-3V9s
https://businessjargons.com/communication-process.html .