ppt on mass media

1. MASS MEDIA
Being Media Literate
➢ Introduction On Media Literacy
➢ Information Literacy & Stages
➢ Stages of Information Literacy
➢ Media Literacy Competencies
➢ Different types of media
➢ Conclusion
Designed by: SK.NAINA MUBEEN

2. Defination on Media literacy:
Introduction on Media literacy:
➢ Media is a very important part of our lives .Lot
of our time is spent reading, listening and
watching media messages. It is an important
source of information which develops our
understanding about various issues of
importance.
➢ They also influence how we spend our leisure
time, shapes our opinion and how we think
about certain individuals, groups or issues.
Media Literacy is described as the ability to
access, analyze, evaluate and communicate
messages in a wide variety of forms.
MediascholarAufderheide(1992)

3. Defination on Information Literacy:
The American Library Association defines information literacy as
“…a set of abilities requiring individuals to 'recognize when
information is needed and have the ability to locate, evaluate, and
use effectively the needed information.'"
Scenario:
➢ Let us assume you come across lot of rumors around COVID 19 in your
area.There is no point in just criticizing those who are involved in
spreading of such content.
➢ A strategic approach is needed for creating awareness and addressing
this issue.Like,you need to have detailed information about what kind
of rumors are being spread.
➢ Firstly get the authentic data from right source.In this case it could be
World Health Organisation/Ministry of Health and FamilyWelfare.
➢ Analyze & Organize the information according to your needs.
➢ The last step is the knowledge of using the analyzed information
strategically so that it can benefit the cause for which you are working.

5. Media Literacy Competencies:
To become Media and Information Literate one should
develop following competencies.These, according to
Renne Hobbs are the foundation of Media Literacy, the
lifeskills needed in order to participate in the information
dense, digitized societieies of today.
1. ACCESS and make responsible choices and access
information by locating and sharing materials and
comprehending information and ideas.
2. ANALYZE and evaluate messages in a variety of forms by
identifying the author, purpose and point of view, the
quality and credibility of content.
3. CREATE content in variety of forms making use of
language, images, sound and new digital tools and
technologies.
4. REFLECT on one’s own conduct and communication
behaviours by applying social responsibility and ethical
principles.
5. ACT by taking social action, by working individually and
collaboratively to shareknowledge and solve problems in
the family, workspace and participating as a member of a
community.

6. Different types of media

12. CONCLUSION
➢The overload of information and media
messages from multiple sources in today’s
contemporary society poses a challenge on what
to take and what to discard; it also makes it
difficult to make a distinction between reality
and fiction.