Download as PDF, PPTX
Uploaded byShannon Kinney
Top Digital Trends: A Crash Course for Local Media
The document outlines key digital trends for local media, emphasizing the shift towards online and social media marketing as traditional methods decline. It highlights the increasing importance of reputation management, customer engagement, and the necessity for local businesses to adapt to changing marketing dynamics. Additionally, it discusses how local businesses are overwhelmed with options and need tailored solutions, pointing to growth opportunities in digital marketing services over conventional advertising.
More Related Content
Similar to Top Digital Trends: A Crash Course for Local Media
Top Digital Trends: A Crash Course for Local Media
- 1. Top Digital Trends: A Crash Course for Local Media Brought to you by: Webinar December 2014
- 2. The Internet, and social media in par3cular, have RADICALLY CHANGED the way people consume informa3on and the way businesses PROMOTE THEMSELVES.
- 3. Consider: WHERE do your current and future customers FIND WHAT THEY NEED?
- 4. 80% of internet users visit social media sites and blogs
- 5. Online MarkeDng Landscape • SMBs Digital Marke3ng spend to outpace Digital Adver3sing by 2.5x this year * • $97billion projected in PR and Social Media Marke3ng consul3ng services (each more than radio and newspaper combined) * • SEO projected spending $40billion, Email management $43billion * • 80% of companies will par3cipate in social media marke3ng this year, nearly double from last year ** • Mobile and Video Marke3ng rapidly growing Sources: * Borrell Associates, **eMarketer
- 7. Where will growth come from?
- 8. Who is your REAL compeDDon?
- 9. Legacy Media’s ‘Spindly’ Digital Legs Source: Borrell © 2014 Borrell Share of Local Digital Advertising
- 10. Legacy Media’s ‘Spindly’ Digital Legs Source: Borrell © 2014 Borrell Share of Local Digital Advertising
- 11.
- 12. The customer: Local businesses • Increasingly, cannot afford tradi3onal marke3ng, but don’t understand op3ons • View online marke3ng, and Facebook in par3cular, as an affordable and important op3on • Are too busy to keep up with managing their marke3ng and their businesses, seek assistance • Are hungry for solu3ons • Social media can bring significant results
- 13. Your Customers’ Needs Are Changing
- 14. Their customers….did you know?
- 15. SOCIAL: Building brand awareness and customer rela3onships
- 16.
- 19. What does it take? Liste ning
- 20. The Key is to build ENGAGEMENT #notaonewaystreet
- 21. What does it take? CONNECTING #hashtags, RT, Like, Favorite, Reply
- 22. 70% of people trust online reviews by strangers
- 23. 90% of people trust online reviews by people they know
- 25. The key is REPUTATION MANAGEMENT… And you need it now more than EVER!
- 26.
- 27. 97% of consumers search for local businesses online
- 28. How you rank in SEARCH is criDcal • 90% of searchers stop on PAGE 1 • 75% stop a[er 5 lisDngs
- 31. Facebook now has over 725 million mobile users Do you have a usable mobile web site?
- 32. HOT Trend: NaDve AdverDsing: What’s the buzz about?
- 33. HOT Trend: ProgrammaDc AdverDsing What does this mean to our sales?
- 34. HOT Trend: Audience TargeDng – across all pla`orms What does this mean to our sales?
- 35. Consider: HOW can you leverage this power FOR YOUR ADVERTISERS?
- 36. Consider: HOW can you change your culture To sell SERVICES vs. SPACE?
- 37. What does this mean? • Local businesses are seeking online marke3ng solu3ons are overwhelmed with op3ons, and trust you • Your compe33on is NOT other media companies • As print slowly erodes, digital marke3ng services grow rapidly • Marke3ng services vs. adver3sing: where growth opportuni3es lie, requires different kind of sale • Need teams to be able to sell audience, understand the adver3ser problems to solve and iden3fy solu3ons
- 38. What does it mean to your sales effort? • Does NOT have to be a separate group or “agency”, BUT does need digital sales acumen and dedicated sales resources • An en3rely different level of service • Non-‐product or plaform specific • Client-‐focused vs. product-‐focused • Non-‐biased • Solu3on-‐oriented
- 39. For LMA abendees: A free evaluaDon of your opDons http://Publishers.dreamlocal.com shannon@dreamlocal.com www.dreamlocal.com @shannonkin, @dreamlocal www.facebook.com/dreamlocal 207-‐593-‐7665