Next Generation Service Channels - Andy O'Kelly, eircomeircom
Andy O'Kelly presents at the eGoverment Symposium in Dublin and discusses some of the key challenges in integrating social media into existing customer contact channels.
Digtial engagement advance shared interest among stakeholdersVincent lee
Presented by Vincent Lee, Digital Strategist , Edelman Digital China
@ PR Newswire Asia #New Media Tea Party美通社亚洲玩转新媒体茶话会 #
Please share your thoughts and contact me for a chat via vincerhop82@hotmail.com
Next Generation Service Channels - Andy O'Kelly, eircomeircom
Andy O'Kelly presents at the eGoverment Symposium in Dublin and discusses some of the key challenges in integrating social media into existing customer contact channels.
Digtial engagement advance shared interest among stakeholdersVincent lee
Presented by Vincent Lee, Digital Strategist , Edelman Digital China
@ PR Newswire Asia #New Media Tea Party美通社亚洲玩转新媒体茶话会 #
Please share your thoughts and contact me for a chat via vincerhop82@hotmail.com
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
Sina Micro-blog, China's top 1 micro-blogging service provider, launches the beta version of their Enterprise Edition in Mid-June 2011. This deck demonstrates the new features of the Edition and analyze the cost and benifits of the Edtion for brand communication.
How big is social media in China is an infographics to help marketers and digital PR professionals better understand what top social networking sites in China are and how big they are.
The series of China social media infographics were created by Vincent Lee from Edelman Digital China.@liblog
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
Online presentation (with sound): http://www.youtube.com/watch?v=173tubkEmVc
Sina Micro-blog, China's top 1 micro-blogging service provider, launches the beta version of their Enterprise Edition in Mid-June 2011. This deck demonstrates the new features of the Edition and analyze the cost and benifits of the Edtion for brand communication.
How big is social media in China is an infographics to help marketers and digital PR professionals better understand what top social networking sites in China are and how big they are.
The series of China social media infographics were created by Vincent Lee from Edelman Digital China.@liblog
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
1. 5/28/2010
Microblogs in China
Microblog Users Tweets Followers of Influence Branded users
Webiste Top 10 users
Sina Weibo 5,000,000 140 Chinese 10,477,049 A mainstream 400 including Dell,
characters information/news Nokia, Benz, Ford
Support channel with
video/picture/musi influence across all
c content media channels
QQ Weibo <1,400,000 140 Chinese N/A Medium <100
characters Entertainment-
Support picture oriented
Sina Weibo: content
Sohu Weibo <300,000 No character limit N/A Low <100
advance engagement with 140 Chinese words Support picture Entertainment-
content oriented
163 Weibo <250,000 163 characters N/A Very Low N/A
Support picture News-oriented
content
Twitter 106,000,000 140 characters 38,050,257 High N/A
What’s Sina Weibo? What’s the difference from Twitter
• A microblog where you communicate in • Content: Embedded emoticons, photos,
140 Chinese and English characters video and lyrics
• Reply: Hierarchical replies with original
• Areal-time information and engagement tweet
network powered by people all around • URL: Automatically shorten URLs as
the country http://sinaurl.cn/XXX but seldom used
• Engagement: More like a miniblog and a
• The fastest growing member community “broader” engagement platform
site with 10 million users • Portal page: A comprehensive portal page
with celebrity users, business and media
• A network facilitating openness, users, hottest entries as well as daily hot
communication, and collaboration among topics
your consumers and other stakeholders • API: Not open sourcing and API
developers strictly selected
• A power reshaping China social media • Integration: Backed and run by
ecosystem and the way of future digital Sina.com.cn and connected with Sina blog
engagement service
3 4
1
2. 5/28/2010
Sina Weibo vs Twitter
Sina Weibo vs Twitter: Top Users Comparison Who are using it
Sina Weibo is China’s leading microblog website with largest population of users; it is destination for experts, IT geeks and
celebrities and other key influencers.
It has the same influence in Chinese speaking world as Twitter in English speaking regions.
Celebrity
Media
Entrepreneurs
KOL
Gov. official
6
Sina Weibo Ecosystem Why should you care
Leading celebrities and top
1 influencers
Your consumers are there
2 Media(TV, print media and
online media), senior reporters Your consumers' favorite celebrities and
3 bloggers are there
Thought-leaders, experts,
1 3 famous writers Your critics are there
Famous bloggers, IT geeks, Your competitors are there
4 community leaders, grass-root
star users, professionals
5 Company/brand and
5 2 organization users …they are talking about you, judging you
4 or event attacking you
And you can not afford being absent
……especially in China
7 8
2
3. 5/28/2010
You need to move What Sina Weino can do for you
Please click the icons below to see some cases or you could refer to the Appendix for those cases
Manage consumer
Launch new products Activate a campaign relations/Create
FROM TO Advocacy
FROM
•Push •Pull •Push
•Chase consumers • Own a hub •Chase consumers News Release & Event
•Convince •Engage Social Media
Crisis management
•Convince Promotion
•Observer Optimization
•Participator •Observer
•A brand •A brand with human face •A brand
Build Brand Reputation, Drive Engagement and Enhance Consumer Loyalty
9 10
Sina Weibo Engagement Roadmap Sina Weibo Engagement In Practice
Listen WEIBO BUZZ AROUND YOUR BRAND, COMPETITOR INTELLIGENCE, ADVOCACY
Define YOUR OBJECTIVES, AUDIENCE, VOICE, ACCOUNT NAME(S), AMBASSADORS
• Gather the data needed
listen & to establish benchmarks
and inform strategy
explore
Build OFFICIAL ACCOUNT(S), PAGE THEMES, WEIBO POLICY & PROCESS
synthesize
Follow ADVOCACY, CONSUEMRS, KEY INFLUENCERS AND THEIR BUZZ
• Build the foundation for
sustained engagement Create CONTENT, CONVERSATIONS, NEW TOPICS AND A SUSTAINABLE COMMUNITY
based on shared interests
activate &
and mutual gain.
evaluate
• Engage in real time with
content optimized to
Engage THOUGH CONVERSATION, QUIZ, COMPETITION, EVENTS, CAMPAIGNS
maximize participation,
action and mutual value
creation.
Integrate ONLINE AND OFFLINE ASSETS TO MAXIMIZE SOCIAL MEDIA EFFORTS
11 12
3
4. 5/28/2010
Sina Weibo Engagement In Practice Listen Sina Weibo Engagement In Practice Define
WHAT’S YOUR BUZZ YOUR OBJECTIVES: Build a brand, promote an event, improve consumer relationship?
WHAT’S ARE TALKING AUDIENCE: Who are you target audience?
VOICE: What kind of voice I talk to those audience? Friendly? Inspiring? Or funny?
ACCOUNT NAMES: Same to my brand ? And how many accounts you want to have? A brand account and
several product/event focuses accounts? And are those names still available?
AMBASSADORS: Who will manage the account as a moderator? Yourself or agency?
13 14
Sina Weibo Engagement In Practice Build Sina Weibo Engagement In Practice Follow
ACCOUNT: Build official account(s) and get it verified. •Follow your advocacy groups and critics
•Follow consumers
PAGE THEMES : Create branded background, bio information, tags and others
•Follow key influencers
WEIBO POLICY & PROCESS
: A social media policy for Sina Weibo account
: A multiple function team to develop content framework and address consumer queries …….and their buzz
: Frequency of updating
: Following policy( a few or many)
: Issue/Crisis management mechanism •Following is the first step for real engagement
15 16
4
5. 5/28/2010
Sina Weibo Engagement In Practice Create Sina Weibo Engagement In Practice Create
CONTENT: CONVERSATION:
•Corporate news, product information,
thoughts &ideas, tips, events •Tweet
•URL •@
•Video •Retweet
•Picture •DM Direct message
•Music •#Hashtag##
•Emotion
17 18
Sina Weibo Engagement In Practice Create Sina Weibo Engagement In Practice Engage
COMMUNITY: CONVERSATION:
•Star a new topic and invite comments
•Advocacy
•Listen and participate in a conversation
•Consumers
through @ and RT
•Envoys
•Direct message for deeper conversation
•Key influencers
•Answer consumer queries through @ or reply
19 20
5
6. 5/28/2010
Sina Weibo Engagement In Practice Engage Sina Weibo Engagement In Practice Engage
QUIZ: COMPETITION:
•Develop Weibo quiz featuring company/brand
•Completion should have a theme and a clear
themes/key message
policy
•Open-ended answers
•Promote the quiz by awarding who RT it
•Promote the quiz by awarding who RT it
•Decide through lucky draws as well as other
•Decide the winners both by who has right
indexes such as influence(how may RTs they
answers and lucky draw
have)
•A clear event policy
•Announce winners in official account
•Announce winners in official account
21 22
Sina Weibo Engagement In Practice Engage Sina Weibo Engagement In Practice Integrate
EVENTS AND CAMPAIGNS:
Official
Kaixin001
•Event and campaigns should have a theme website
and a clear policy Blogs
•Promote the quiz by awarding who RT it Sina
•Use hashtag ## Offline
• A mini-site or other social media channel as Branded
events
Weibo BBS
the competition platform blogs Video
sites
•Tweet the updates and progress
• Ask for feedback and give answers News
•Announce winners in official account portals
•Add a Sina Weibo widget in your minisite
23 24
6
7. 5/28/2010
A recap Measurement: Edelman Digital Approach
1 LISTEN COMESFIRST COLLECTION &
Attention Engagement Authority Influence Sentiment
MEASUREMENT
2 IT IS ABOUT PEOPLE, SO SPEAK LIKE A HUMAN
• On-Message
3 A DEVOTED TEAM, SOURCES & SUPPORT FROM ALL DEPARTMENTS • Comments • Trackbacks
• Followers Response
• Retweets • Inbound Links
Units of • Engaged • Positive /
• Impressions • Sina weibo • Links to your
celebrity users Negative /
4 PACKAGE YOUR MESSAGES IN AN INTERESTING &INSPIRING WAY Measurement • Page views referral traffic content
and key Neutral
• Participating • Shares
influencers Discussion
rating • Embeds
ENGAGEMENT HAPPENs WHEN YOU FIND SHARED INTEREST WITH • Ratings
5
CONSUMERS
6 DO NOT SPAM • Sina Weibo • Sina Weibo • Sina Weibo
• Brandtology • Sina Weibo
searching engine searching engine searching engine
7 INTEGRATE SINA WEIBO WITH YOUR OFFLINE AND ONLINE ASSETS How to Collect • Search Analytics • Referral traffic
• Searching
• Search Analytics
searching engine
engines • Sina Weibo API
• Brandtology • Search Analytics • Sina Weibo API
8 COMMUNICATE BRAND VALUE RATHER THAN SELL PRODUCTS
25
Measurement: Followers, Retweets and Replies Measurement: Buzz Increase and sentiment
Followers
Retweets
Replies
27 28
7
8. 5/28/2010
Measurement: Weibo Index API(Beta) Judging your readiness to start Weibo
• Successful social media
campaigns depend on:
− Time commitment
− Media and content budget
Activity Influence Rankin RT/@ Tweets/Follow Values PR ranking
− Communication expertise
ers
− Quality content
− Team resource to invest in
direct audience engagement
29
Rule of Engagement
1. Commitment to Integrity
a) Honesty
b) Disclosure
c) Identity
2. Commitment to Community
a) Responsiveness
b) Generosity
c) Helpfulness
d) Collaboration
3. Commitment to opinion
a) Respectfulness
b) Equality
c) Freedom of speech
8
9. 5/28/2010
What Sina Weino can do for you
Launch new products
Appendix: What Sina Weibo Can Do For you
33 34
What Sina Weino can do for you What Sina Weino can do for you
Manage consumer
Activate a campaign
relations
35 36
9
10. 5/28/2010
What Sina Weino can do for you What Sina Weino can do for you
Crisis management Event Promotion
37 38
What Sina Weino can do for you What Sina Weino can do for you
Social Media
Optimization Build &Reinforce Brand Reputation and Drive Consumer Loyalty
39 40
10