2016 Digital Marketing Trends
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The document discusses trends in digital marketing, including the shift from social media to e-commerce, the rise of virtual reality, and the importance of smart data and customer journey mapping. It also discusses growth hacking techniques like testing new channels, content, and influencers. Finally, it outlines a five-phase model for digital transformation in marketing operations moving from impersonal batch messaging to 1:1 real-time collaboration.
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2016 Digital Marketing Trends
- 1. transform with digitalTHE TREND BEHIND THE TREND
- 3. What’s next in digital marketing? Technology Consumer Sharing Economy Mobile Commerce 8095s Digital Marketing Opportunities Rational Emotional
- 4. DOW CONFIDENTIAL - Do
- 5. DOW CONFIDENTIAL - Do
- 6. < social is dying> 1
- 7. > The platform is less social
- 9. And everyone is get lost in E-commerce
- 11. Source: Edelman Digital, 2016 Digital Dominates Digital Platforms
- 12. And the next thing …
- 13. VR Ecosystem Map
- 14. media company 3 data company
- 15. DOW CONFIDENTIAL - Do It is not Big Data. It is Smart Data. Your existing Data Enrich with external data
- 16. DOW CONFIDENTIAL - Do And in China, DSP and DMP is a joke.
- 17. Baidu Ecosystem Tencent Ecosystem Alibaba Ecosystem DOW CONFIDENTIAL - Do BAT don’t talk to each other
- 18. It is not easy Search Social Referential Digital campaign Tradeshows /events Content Marketing Mobile Apps Marketing AutomationTraffic Contact us Download Request Website Contact us Purchase Request 1688 Prospects Mobile APPs Eloqua Lead Scoring SAP/ Salesfo rce Customer CRM/ Social CRM Mobile Product/sol utions finders Download request Surveys, games Starting with customer journey mapping to engage them with right channels in right time 1 2 Build mobile and online “Leads Hubs” and drive quality traffic to the hubs to capture prospects 3 Integrate data and convert social traffic into leads with Eloqua and mobile leads nurturing tools(.e.g. Wechat Customer Service Center ) Build Customer Data Warehouse for lead scoring, tracing and nurturing 4 Data Warehouse Existing Data Scoring Nurturing
- 19. < Growth Hacking > 4
- 20. Source: Amsterdam's Growth Hacking Agency IN THE NEW NORMAL WHEN BUDGET IS CUT AND HEADCOUNTS FROZEN: PUT ASIDE THE OLD TOOLS TEST EVERYTHING EMPHASIZE ON GROWTH AND INNOVATION THROUGH CHANNEL EXPANSION
- 21. Try new channels
- 22. with new content
- 27. DOW CONFIDENTIAL - Do
- 28. 5steps to bring marketing operations into the digital era Source: McKinsey
- 29. Digital Transformation Model by Capgemini DOW CONFIDENTIAL - Do
- 30. Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Positioning Engagement Conversion Analysis Collaboration IMPERSONAL DEMOGRAPHIC BEHAVIORAL GRANULAR 1:1 BATCH&BLAST LOGIC-DRIVEN DYNAIC CONTENT CONTINUOUS BUZZ REAL-TIME LEAD DUMPING LEAD QUALIFICATIONFUNNEL MANAGEMENT FUNNEL FLUIDITY FUNNEL MASTER BASIC METRICS MARKETING DASHBOARDDATA-DRIVEN DECISION 1 VIEW OF TRUTH REVENUE PREDICATABILITY NO COLLABORATION SURVEY/INSIGHTS IDEA CROWD-SOURCING C2M MAKER MOVEMENT
- 31. DOW CONFIDENTIAL - Do Social ID: @liblog Wechat: vincent6857 Email: lijiansports@gmail.com
Editor's Notes
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- http://bigdata-madesimple.com/its-not-big-data-its-smart-data/ http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php?pageNum=2
- http://bigdata-madesimple.com/its-not-big-data-its-smart-data/ http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php?pageNum=2
- http://bigdata-madesimple.com/its-not-big-data-its-smart-data/ http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php?pageNum=2
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.
- Read more on : http://www.hirevue.com/blog/recruitment-hacking-5-quick-ways-to-hire-smarter-right-now/
- Most of us have heard the term “growth hacking” at some point. It’s a marketing technique that combines creative and analytical thinking to achieve rapid, low-cost growth.