This presentation shares the key points from the Culture theme in The New Reality online report about digital transformation for non-profit organisations.

1. HOW THE NEW REALITY AFFECTS:
Culture
In 6 slides

2. Without internal culture change –
digital transformation efforts will
not be successful.
#1

3. Having a separate digital strategy from
the core organisational strategy is no
longer desirable. It reinforces a perception
that digital is just another department with
its own agenda.
Instead digital technology must be woven
through all activities and departments.
#2

4. In order for this change process to be
effective, HR teams must be more
involved in conversations about
digital transformation.
HR directors will have a lot of
responsibility for making the
necessary culture change happen.
#3

5. A digital skills bottleneck is happening
in many organisations.
Digital teams must shift to a culture that
facilitates other departments to grow
digital skills – rather than doing things
on their behalf.
#4

6. The key characteristics of successful
organisations in this New Reality will be:
• Curiosity
• Proactiveness
• Transparency
• Collaboration
#5

7. It can’t be done to
people. Unless
people feel that
they own it, then it
can’t be successful”
Helena Raven,
Head of Digital, NSPCC
“
Credit: Rawpixel

8. Thank
you
JulieDodd
http://thenewreality.info
Insights taken from The New Reality
digital transformation report:
#NewReality