Chai Point is a tea cafe chain in India founded by Amuleek Singh Bijral in 2010. It aims to provide a clean environment to enjoy a perfect cup of chai, capitalizing on India's tea culture. Chai Point has expanded to over 50 outlets across major Indian cities and uses technology like a cloud-based POS system and IoT-enabled chai dispensers. The company focuses on quality, customer service, and sustainability through initiatives like biodegradable packaging and an electric vehicle fleet. Chai Point also operates the Mountain Trail Academy tea training center and pioneered innovations such as a heat-retaining disposable flask for deliveries.

1. By:-Niraj Kumar

2. Why Chai Point?
• “India runs and lives on tea and it is second in terms of
productions and the consumptions in overreaching
productions .”
• “India is the place where in office ,collage ,meeting etc. have
tea break not a coffee break.”
• Tea is something you drink at home.
• Unlike coffee there are very few tea bars that are devoted to
culture of tea.
• As of today there are over 1870 cafés in the country .In
comparison there are just 41 tea cha bars in india.

3. Chai Point Founder:-Amuleek Singh Bijral
• He is a graduate of the Harvard Business
School
• While he was pursuing MBA at Harvard
University he made a decision to open
outlets in India that served “Chai” in a
clean environment.
• Its ironic that a good cup of coffee is
easier to find that a good cup of Chai in a
Chai drinking nation like India.
• Chai chains attracts a miniscule crowd
compared to coffee chains

4. Mission
• To deliver a perfect cup of Chai that inspires perfection and
fuels progress in every Indian
• Success isn’t about how much Chai we sell, but how many
days we brighten for our customers.
• “We make our niche within the hustle and bustle of
everyday life so that the tempting whiff of our freshly
brewed Chai inspires you to stop, sip, and start again.

5. Pillars of Chai Point
Customer Sales(S)
Quality of Chai(Q)
Customer Services(C)
Cleanliness(C)
Ethics & Environment(E)

6. Chai Point Route Map
• 2009
• ”Chai needs a global brand “-The idea surfaces
• 2010
• Ideas meets reality –First Chai Point store opens in banagalore.
• 2011
• Total 10 Chai Point Store opens in Bangalore.
• ”Mountain Trail Acadamy takes root-Training curriculam &
programs for authentic brewing of Chai”
• 1 million chai glass sold at chai Point
• Chai Point introduces Vada Pao,Samosa

7. Route Map:-
• 2012
• Chai Point starts running on cloud-Triumvirates of sms -mobile, prepaid & retail POS system.
• India runs on Chai Prepaid card launched across all stores
• Store opens in New Delhi
• 2014
• Saama Capital invest $2m in series A
• Chai on call launched ,Website & Mobile App launched
• 2015
• Fidelity invests $10m in series B
• 2016
• Prioritea mobile wallet & Reward program launched
• Boxc.in launched

8. Reality
• Chai Point's Founder & CEO, Amuleek
Singh Bijral, currently has an approval
rating of 93%.
• Chai Point has an estimated
annual revenue of $7.5M.
• Chai Point's primary competitors are
Chaipatty, Chaayos and Udyan Tea.

9. Store location in india
Bangalore
Mumbai
Pune
Delhi(NCR)
Hyderabad

10. Technology & Innovation
• A cloud-based platform, SHARK allows
for fast and seamless integration of billing
and tracking across all Chai Point outlets,
through mobile payment and Wi-Fi based
setups.
• The software integrates warehouse and
suppliers with the point of sales so that
future demands can be predicted.
• This also enables real-time monitoring of
the performance of a retail outlet in any
region or location.

11. Internet of Things
• The country’s first IoT enabled freshly
brewed Chai dispenser.
• Designed to fuel productivity and inspire
perfection in working professionals, each cup
of chai is freshly brewed with completely
natural ingredients.
• The IoT capability makes it easy to keep track
of logistical details through a centralized
dashboard - from the number of cups of chai
that have been dispensed to servicing needs or
ingredient refills.
• Not just that, the dispensers are capable of
payment gateways integration.
• Combining quality and taste, Chai Point’s
boxC.in is intelligent, connected, easy to use
and guarantees a perfect cup of chai designed
to fuel a workday.

12. Heat-retaining disposable flask
• The first company in India to deliver a hot
beverage to your doorstep.
• Designed painstakingly to meet highest
quality standards, the flask solved the
issue of delivery of hot Chai without
compromising on taste and quality.
• Available in Uni (250 ml), Mini (500 ml)
and Major (1 litre) variants, the first of its
kind product retains heat for 45-60
minutes.
• Despite being a use-and-throw flask, all
five layers of the pouch are approved for
food industry usage with the innermost
layer being certified free of harmful BPAs.

13. Mountain Trail Academy
• Mountain Trail Academy (MTA)
provides training and
information about the culture
and experience of tea around the
world.
• As a place where the passion for
tea combines with the traditions
around it with an added dose of
innovation, the training centre is
responsible for sourcing, training,
testing and certification of all
employees at Chai Point.

14. Clean Earth
• Chai Point’s delivery fleet, the Green T-
Brigade consists of over 80 all-electric
scooters. Deployed across all cities where
Chai Point is present, the fleet saves fuel
and contributes positively to keeping air
pollution levels low around all its locations.
• Chai Point’s pathbreaking innovation—
the heat-retaining disposable flask has
been designed to meet highest quality
standards and is completely recyclable
• Chai Point is the first food & beverages
company to introduce 100% biodegradable
packaging.

15. Internet And Social media

17. Social media report

18. Website test

19. Mobile app- Android

20. IOS-App