2. Company profile
Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate, the
Amalgamated Bean Coffee Trading Company Limited
(ABCTCL). Popularly known as Coffee Day was formed.
Its origin lies in the golden soil of Chikmagalur that a traditional
family owned a few acres of coffee estates, which yielded rich
coffee beans.
V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated
Bean Coffee Trading Co.
His family owns 10,500 acres of coffee plantation farms in
Karnataka.
Venu Madhav – Head of Operations at C.C.D.
4. Mission and Vision
• Mission:- “To be the best Cafe chain by
offering a world class coffee experience
at affordable prices.”
• Vision:- “To be the only office for dialogue
over a cup of coffee.”
5. PRODUCTS
Grows the coffee it serves in its cafes
Well-equipped roasting unit
The eatables catered by different vendors
Ice creams – Cream Bell
Milk – Amul
Snacks from local vendors
Sells merchandise trough its stores
Enjoys trust for quality, hygiene and consistency of food
7. SERVICES
Friendly waiters and services.
Employees follow international standards of hygiene,
cleanliness and personal grooming.
Flexible delivery process (Customer can go directly, take
the order placed or order delivered on his table).
10. Recruitment & Selection
With the boost in the number of their retail outlets, C.C.D. had to
concentrate on the quality and quantity of their human resource
in order to meet up with the set standards.
They make sure that the employees all across the country are
well trained and provide consistent services at every outlet.
Selection procedure for senior managers is long-drawn and
rigorous but on the other hand for shop floor workers it is
simple and short.
People at C.C.D. believe that “People are hired for what they
know but fired for how they behave”.
Motivation and personal skill are laid emphasis upon.
11. TRAINING
Treat customer fairly
Cultivate Relationship with Customer
Learn from Recovery Experience
Track complains
12. Target Audience
Major chunk of CCD
customers falls within
the age group of 20 to
30 which accounts for
57% of the overall
percentage.
The group comprises of
mainly college going
students and young
working
professionals.
13. Target Audience
There is a definite skew
towards singles: 66%
singles, 27% married &
7% others.
7%
27%
66%
Married
Single
others
14. Network of CCD
Café Coffee Day has
Network of 1481 cafes in
200 cities across India…
15. Distribution Channel
Network strength of over 1450 cafes in 200 cities and towns with average
footfalls of 200 per café per day
Distribution Strategy:
Single unit at Chikmagalur with capacity of 70,000 tonnes per annum
Packaging industry:
Serving hot coffee 210ml and cold coffee 350ml
CCD merchandises
Regional Distribution:
Targeting expansion in smaller towns
New café formats in metros –
Lounge
Square
20. Divisions of Coffee Day
Coffee Day - Fresh & Ground
Café Coffee Day
Coffee Day – Vending
Coffee Day - Xpress
Coffee Day – Exports
Coffee Day – Perfect
Café Coffee Day is the part of India’s largest coffee
conglomerate named Coffee Day, Rs.750 crore ISO
9002 certified company.