ChaiPoint is an Indian tea delivery startup founded in 2010 by Amuleek Singh Bijral. It delivers tea to homes and offices within 30 minutes and operates over 100 outlets across 8 cities. ChaiPoint aims to bring tea to large office parks that typically lack tea shops through its doorstep delivery and automated vending kiosks. It serves around 300,000 cups of tea daily and competes with other Indian tea chains.

2. Key Attractions
• India runs and lives on tea and it is second largest producer of tea in
the world.
• India is a place where in office, college and meetings, etc. have tea
break not a coffee break.
• Tea is cheap, affordable, and addictive.
• India consumes 15 times more tea than coffee.
• ChaiPoint also delivers tea to home within 30 minutes.

3. Idea Generation
• Started in April,2010 by Amuleek Singh Bijral who is
graduated from Harvard Business School.
• While working in a technology company in India, he
often observed how everyone was particular about
their tea breaks and leaving office premises to
have chai at a shanty tea shop.
• It was a daily routine and he realised that most of
the fancy large tech parks didn’t have tea joints.
That’s how he decided to look into the world of chai.

4. Business
• ChaiPoint is a Omni Channel business
model.
• ChaiPoint has a doorstep delivery service
branded as ‘Chai On Call’.
• The chain also runs a vending kiosk based
solution, ‘boxC.in’ which is India’s first IoT
enabled automatic dispenser of beverages
mostly used in corporate companies.
• ChaiPoint serves nearly 3 lakhs cup of tea
every day.

5. • They have more than 100 outlets at 8 cities and
employes more than 600 employees.
• Chaayos, Infinitea and Chaipatty are the direct
competitors of ChaiPoint.