This document outlines a business plan for a specialized tea shop called Rebellion Group. It discusses targeting health-conscious customers and young people to change perceptions of tea. It details a large existing tea market in India and proposes setting up tea arcades with comfortable seating and 40+ tea varieties. The organization structure and feasible operating model are presented, along with strategies to provide a unique customer experience, scale operations profitably, and create social impact through health awareness and job opportunities.

1. Presented By: Rebellion Group

2.  Impact
 Target customer
 The size of market opportunity
 Organization structure
 Magic potion
 Pain points to be addressed
 Scalability
 Feasibility
 Social aspect

3.  Take tea to the level of Coffee
 Change mind of people From coffee to tea
 Attract
health conscious customers and increase
demand of tea customers
 Changethe image of tea from poor man’s drink to
standard level.

4.  Tea lovers
 Youngsters
 Health conscious customers
 Business
professionals who can arrange
meeting or can conversation in our Tea
arcade.

5.  Indians consumes 9 lack tones of tea every year
 Nearly 90 percent of Indian households are regular tea
drinkers
 Consume nearly 25% of global tea production in our
country

6. General manager
Supply chain
Finance Marketing
And operations
manager manager manager
Store
manager
Store
employees

7.  In our country, we don’t have any Specialize tea
shop or rarely available like coffee shop we see
everywhere
 According to our plan, If we open specialize Tea
in air conditioned arcade which is different from
traditional stores and provide delightful service
and amazing store appearance and comfortable
facility.
 Great teas require particularly pure and hard
clays to extract all their fine flavors. And
average teas are better served by more porous
clays that can hide their defects so we use Tea
pots.

8.  We use different teapots for serving and give
rich experience to our customers
 Use purified water for making tea and drink.
 We more concentrate on service of our
customers
 We train our employees to delight our customers
by our service
 Fast delivery within 6 minute of order.

9.  We create our outlet interior and look as
such a manner that people attract towards it
and provide comfortable seat for tea lovers
so they do not only enjoy tea but feel relax
and like to spend time there.

10.  To give Rich experience for tea lovers as per
preference and budget.
 Sugarfree tea for diabetes patient
 Increase awareness of Moderate intake of tea and
how it helps in heart disease and diabetes..
 Apart from traditional tea we will provide Black
Tea, herbal tea, Oolong tea,Rooibos tea, white tea
and more than 40 varieties of tea provide to our
customer- which are not available in our country
Traditional tea stores and our aim is to make a
product differentiation from the rest of
competitor.

11.  As a 90% households are regular tea
consumers,
 According to our expectation Demand will not
be fall in future in India.
 According to customers feedback and
suggestion we modify our products and
strategy
 We always try to fulfill wants and
requirements of our customers and delight the
customer by our best service.
 Customers experience something new in our
in each visit by our valuable service.

12.  It is feasible within the estimated cost
 It will be profitable
 Market segment is large
 We decide price as per our cost and also
consider customer budget

13.  “Think green” – pollution free
 Employment creation- less educated people
can get employed, no specific degree
required
 Increase awreness of Moderate intake of
tea-which Health benefits involve in it.
 It not only helps combat heart-related
ailments but also lowers cholesterol,protects
the skin, keeps cancer at bay, strengthens
bones and teeth, and contains no calories

14. Presented By: Rebellion group