Downloaded 133 times
More Related Content
Similar to Coffee wars in india
Coffee wars in india
- 1. Coffee Wars inIndia -Café Coffee Day Takes on the Global Brands 1.Priyanka Agarwal 11.Fahad Dossani 51.Komal Vasoya
- 2. The Coffee ShopMarket in India • Hot beverages – a part of Indian tradition • Coffee took the first seat in south India • To spread the drink – coffee shops emerged • Indian ( RTD ) Domestic coffee market – INR 1100 crore • Growth – 2250 crores by 2017
- 3.
- 4.
- 5. Café Coffee Day •Founded in 1996 • V.G. Siddhartha-Founder and Chairman • 1497 outlets across 142 cities • Average footfall: 300 per café per day • Vertically Integrated • Short purchase cycle • Zero Channel Distribution
- 6. The Café, Loungeand Square Cafe Cafe • Chairs very close – customers complain of intrusion of privacy • Affordable hangout for the young crowd Lounge • Outstanding ambience – commendable service • Meal for two @ INR 750 Square • For absolute Coffee Connoisseurs • Coffee Snobbery Lounge
- 7. Starbucks • Founded in1971 • Howard Schultz- Chairman and CEO • Tata Coffee – Tata Starbucks • 84 outlets (May 2016) • C.A.F.E Practices-ensuring quality • Long purchase cycle • Brand Positioning
- 8. Segmentation, Targeting andPositioning Parameters Starbucks CCD Segmentation People looking for coffee with experience Youngsters looking to hangout with friends Targeting Upper middle class Youngsters – college students and working professionals Positioning Great Coffee. Great Service A place between office and home
- 9. 8Ps of Services •Product -Coffee with great taste - Personalized coffee with great taste • Place -SB in metros and cosmos - CCD in tier I and tier II cities • Price - A meal for two @ CCD 350 - A meal for two @ Starbucks 750
- 10. 8Ps of Services •Promotion -CCD Print ads on newspapers, magazines, tie up with multiplexes, movie associations - Social Media ( Starbucks ) • People - more pleasant, polite, positive at Starbucks than CCD •Physical Environment - Classic Interiors at Starbucks - Trendy and bold interiors at CCD
- 11. 8Ps of Services •Process - Self Service @ Starbucks - Partly self service @ CCD • Production Quality - Great coffee great taste.
- 12. Challenges Starbucks: • Amount ofstore closures • Competitors • Limited outlets • Not an affordable price CCD: • Customer Service • Rural Employees • Cost of Land • Managing outlets
- 13. Starbucks vs CCD:Verdict: • So, after all points being considered for Starbucks vs CCD, it is obvious that Starbucks is quite the winner here. • It is giving quite a good competition to CCD.