Café Coffee Day is the largest organized retail coffee chain in India, started in 1996 in Bangalore. It has over 2,000 outlets across India and plans to expand internationally. India's annual coffee consumption is around 97,000 tonnes and growing at 5-6% annually, with urban areas accounting for 73% of consumption. Café Coffee Day sources its own coffee beans and has a well-equipped roasting unit to ensure quality and consistency in its products. It focuses on coffee as its core competence and outsources other food items.

1. CAFÉ COFFEE DAY
BY AMARESH I D

3. About The Industry
• India’s annual consumption is 97000 tonnes.
• Annual growth rate is 5-6 %
• Annual per capita consumption : 66 grams
annual
• Urban areas : 73% Rural areas : 27%

4. Café Coffee Day
• Started by V.G. Siddharth in Brigade Road,
Bangalore,1996.
• Largest organised retail coffee chain in India.
• Total 2K outlets across India.
• ISO: 9002 certified company.
• New cafe’s planned across the world as such :
Egypt, Europe & etc.

5. Why cafe coffee day
 Meeting place : 15-45 year old.
 A place where :
 A students frequently visit more after “Home/
Workshop / College”
 The café is venue of business meeting.
 Time pass

6. Competitor Analysis
• The Biggest competitors for CCD are:
 Barista
 Café Mocha
 Qwicky
 Costa café
 Java green
 Café pascucci

7. Product
• Grows the coffee it serves in its café.
• Well-equipped roasting unit.
• The eatables catered by different vendors
• Ice creams – Cream Bell
• Milk – Amul
• Snacks from local vendors
• Sells merchandise from its stores
• Enjoys trust for quality , hygiene & consistency
of food.

8. Price
• Affordable prices.
• Price for a cup of coffee ranges Rs. 45-80.
• Only minor changes in pricing policy due to
change in the Govt. Tax rate.

9. Process
• Ordering & delivering earlier was self service.
• Now most of the coffee shops have waiters to
take orders & deliver the coffee to products.

10. People
• Friendly waiters & services.
• Reward like “Employee Of The Month”
• Employees follow International Standards of
Hygiene, cleanliness & personal grooming.

11. Strategies
• Follows a backward integration of value chain.
• Procures coffee beans from its very own base in
Banglore.
• Quality assurance.
• Focus on core competence-coffee, outsources
other items.
• Food items are obtained from other suppliers
cost advantage.

12. Café Formats
• Music café.
• Book café.
• Highway café.
• Lounge café.
• Garden café.
• Cyber café.
• Latest Addition:- Lounge Café.

13. AWARDS