Persuasion is defined as the act of trying to convince someone of something, or the means of convincing someone to do something
Persuasive communication involves enthusiasm, animation, audience, participation, authenticity and spontaneity
Persuasive communication is any message that is intended to shape, reinforce, or change the responses. of another or others
Persuasive Communication Techniques: 3 Ways To Communicate To Get What You WantMichael Lee
Over the years, persuasive communication techniques have helped a lot of people gain more control over their lives. These people have successfully developed a stronger sense of self and have gained a better understanding of other people as well.
Rhetoric is a communication theory originally developed by Aristotle as a means of challenging a number of prevailing assumptions about what constitutes a effective presentation.
Persuasion is defined as the act of trying to convince someone of something, or the means of convincing someone to do something
Persuasive communication involves enthusiasm, animation, audience, participation, authenticity and spontaneity
Persuasive communication is any message that is intended to shape, reinforce, or change the responses. of another or others
Persuasive Communication Techniques: 3 Ways To Communicate To Get What You WantMichael Lee
Over the years, persuasive communication techniques have helped a lot of people gain more control over their lives. These people have successfully developed a stronger sense of self and have gained a better understanding of other people as well.
Rhetoric is a communication theory originally developed by Aristotle as a means of challenging a number of prevailing assumptions about what constitutes a effective presentation.
IntraPersonal Communication : How It Works and Its ImportanceAmal Rafeeq
Intrapersonal Communication is the process of communicating withing oneself. What are the skills it holds and how it helps. Presentation with examples and interaction.
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This learning resource on Various Communication Models will introduce to Liner, Transactional, Interactional and other model and their respective sub-models.
IntraPersonal Communication : How It Works and Its ImportanceAmal Rafeeq
Intrapersonal Communication is the process of communicating withing oneself. What are the skills it holds and how it helps. Presentation with examples and interaction.
Powered by http://www.TeenageHack.com
This learning resource on Various Communication Models will introduce to Liner, Transactional, Interactional and other model and their respective sub-models.
Multimodal engagement refers to reaching learners through various channels. Imagine a classroom that blends lectures with videos, hands-on activities, and discussions. This variety caters to different learning styles and keeps students actively involved in the process. Also, involves presenting information through multiple channels, like visuals, sounds, and interactive elements. This creates a richer learning experience that caters to diverse learning styles and boosts overall engagement.
Multimodal engagement refers to reaching learners through various channels. Imagine a classroom that blends lectures with videos, hands-on activities, and discussions. This variety caters to different learning styles and keeps students actively involved in the process. Also, involves presenting information through multiple channels, like visuals, sounds, and interactive elements. This creates a richer learning experience that caters to diverse learning styles and boosts overall engagement.
How might you use information from an audience analysis questionnair.pdfeyeonsecuritysystems
How might you use information from an audience analysis questionnaire to develop a speech
suited for your target audience? What things should you take into consideration when trying to
target a specific audience? Give examples.
Solution
Key features
figuring out your viewers their general age, gender, schooling level, religion, language, tradition,
and team membership is the single principal side of developing your speech.
Inspecting your viewers will aid you observe information that you can use to construct long-
established floor between you and the members of your audience.
A key attribute in public talking instances is the unequal distribution of talking time between the
speaker and the viewers. Because of this the speaker talks extra and the audience listens,
normally with out asking questions or responding with any feedback.
Keyword phrases
viewers: one or more folks inside listening to variety of some message; for example, a bunch of
folks being attentive to a efficiency or speech; the group attending a stage performance.
Viewers analysis: A study of the pertinent factors defining the makeup and characteristics of an
viewers.
Viewers-founded: tailored to an audience. When making ready a message, the speaker analyzes
the audience with a purpose to adapt the content and language utilization to the extent of the
listeners.
Advantages of understanding Audiences
when you are talking, you want listeners to have an understanding of and respond favorably to
what you\'re saying. An viewers is one or more individuals who come collectively to hearken to
the speaker. Audience participants is also face to face with the speaker or they could also be
related with the aid of conversation science akin to computer systems or different media. The
viewers could also be small and private or it could be tremendous and public. A key
characteristic of public speakme occasions is the unequal distribution of speakme time between
speaker and audience. As an instance, the speaker usually talks extra while the viewers listens,
ordinarily without asking questions or responding with any feedback. In some occasions, the
viewers may ask questions or reply overtly by using clapping or making comments.
Audience-headquartered technique to speaking
for the reason that there is normally restricted communication between the speaker and the
viewers, there is confined possibility to go back to explain your which means both in the course
of the speech or in a while. When planning a speech, it\'s primary to grasp about the viewers and
to adapt the message to the viewers. You need to prepare an viewers-centered speech, a speech
with a center of attention on the viewers.
In public speakme, you might be speaking to and for your audience; consequently, working out
the audience is a most important a part of the speech-making system. In audience-centered
talking, getting to know your target audience is without doubt one of the main tasks that you
face. You need to study in regards to.
Foundations of planning, types of plans, approaches to planning & planning in dynamic environments, Purposes of planning, Planning & performance, Types of planning goals, Contingency factors in planning, Planning in hierarchy organizations
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
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Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
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Jim Smith
678-993-7195
jimsmith30024@gmail.com
2. Persuasion and Persuasive
Communication
The term ‘persuasion’ means to force someone
into something.
The art of persuasion is the art of finding the
best available means of moving a specific audience
in a specific situation to a specific decision.
Persuasive communication means, persuading
others to understand what one is trying to
communicate.
Persuasive communication has one core
purpose: get the readers to support, believe, and
act in favour of presenter.
4. Designing Persuasive
Communications (Contd.)
Second, choose media strategy.
Which Media does your target audience listen to
or read?
Consumer profile - specific media consumers
read or watch.
Audience profile - descriptions of audiences that
listen to/watch specific media.
5. Designing Persuasive
Communications (Contd.)
Third, decide on message strategy.
Goal of the message strategy is to be
persuasive relative to the communications
objective.
Issues to be considered:
Words vs. pictures
Vividness
Repetition
Semantics
6. Inoculation Theory
Presenting refutational arguments to
consumers before they hear it from others
makes the message appear more credible.
Inoculates consumers from competitors’ ads
that will be negative.
7. Comparative Advertising
Messages that directly compare a brand to a
competing brand.
Comparison in terms of one or more specific
attributes.
Most effective when they help consumers
differentiate between two brands.
Disadvantages: Consumers may not be able to
differentiate false claims.
8. Emotional Appeals
Fear appeals
Used in over 15% of TV ads
Used to either encourage or discourage certain
behaviors
The intensity of the fear appeal is related to its
effectiveness - moderate levels of fear appear to
be most effective.
9. Humor Appeals
Humor Appeals
Most effective when:
Clearly identifies brand and humor does
not overwhelm the product
Distracts attention away from counter
argument
Appropriate to brand’s image
Used with existing products
Used with low-involvement products
10. Humor Appeals (Contd.)
Most effective when:
Audience is younger, better educated,
upscale, professional
Ads are shown in action-adventure
environment rather than sitcoms
(contrast effect, Gestalt)
12. Sex Appeals
Effective when sex is related to the
advertised product.
Ineffective, if it is used just to attract
attention - may interfere with message
comprehension and cognitive processing.
13. Language
It’s very important to use language that fits the
audience and the purpose you want to achieve.
Inappropriate language uses can damage your
credibility, undermine your argument, or alienate
your audience
The following sums up the aspects of language:
1. Levels of Formality
2. In-Group Jargon
3. Slang and idiomatic expressions
4. Deceitful language and Euphemisms
5. Biased language
14. Levels of Formality
The level of formality should be determined by
the expectations of your audience and your
purpose
Formal (To an unknown audience
Semi-formal (To a well-known individual or
audience)
Informal (Incorrect)
Distinguish between formal and semi formal
depending on purpose
15. Group Jargon
Jargon or specialized language used by small
groups of like-minded individuals.
Avoid using in-group jargon in general audience without
explanations.
Use group-specific jargon, if you want to address in-group
audience.
Not using the jargon when it is expected by your
audience can
Signal to the audience that you are not a member of
that group
Mean you have not mastered the group's terminology
Can damage your credibility
Interfere with your purpose in presentation.
16. Slang and Idiomatic Expressions
Avoid using slang or idiomatic
expressions ("pull someone's leg", "spill
the beans", and "something smells
fishy“).
These words make one sound
informal, and hence, less credible.
17. Deceitful Language &
Euphemisms
Avoid using any language whose purpose is deceitful
i.e. seems to mislead or cheat.
Euphemisms are terms that attempt to cover up that
which is wrong, unethical, taboo, or harsh.
Language can also be deceitful if it is overly complex
or confusing.
Confusing language is deliberately created and is
used to downplay the truth or to evade
responsibility.
18. Stereotypes and Biased
Language
Avoid language that is stereotypical or biased in
any way.
Biased language occurs with gender, can also
offend groups of people based on sexual
orientation, ethnicity, interest, or race.
Stereotyped Language
Stereotyped language assumes a stereotype about a group of
people.
Non-Sexist language
Non-sexist, non-biased way is both ethically sound and
effective.
Uses-Generic- Humankind instead of Mankindinstead of Mankind
Occupation – Firefighter instead of Fireman
19. Processes to Persuade by A
Communication
There are four kinds of processes that determine the
extent to which a person will be persuaded by a
communication.
1. Attention: One must first get the intended audience to
listen to what one has to say.
2. Comprehension: The intended audience must
understand the argument or message presented.
3. Acceptance: The intended audience must accept the
arguments or conclusions presented in the
communication; this acceptance is based on the rewards
presented in the message.
4. Retention: The message must be remembered, have
staying power.
20. Variables for Persuasive
Communication
1. Source: What characteristics of the speaker
affect the persuasive impact?
2. Communication: What aspects of the
message will have the most impact?
3. Audience: How persuadable are the
individuals in the audience?
4. Audience Reactions: What aspects of the
source and communication elicit counter arguing
reactions in the audience?
21. The Persuader
1. There will be more opinion change in the
desired direction if the communicator has high
credibility.
2. The credibility of the persuader is less of factor
in opinion change later on than it is immediately
after exposure.
3. A communicator's effectiveness is increased if
he/she initially expresses some views that are also
held by the audience
4. What an audience thinks of a persuader may
directly influence their thinking about the message.
5. Communicator characteristics, irrelevant to the
topic of the message, can influence acceptance of
its conclusion.
22. How To Present the Issues
1. Present one side of the argument when the
audience is generally friendly.
2. Present both sides of the argument when the
audience starts out disagreeing with you,
3. When opposite views are presented one after
another, the one presented last will probably be
more effective.
4. There will probably be more opinion change in
the direction you want if you explicitly state your
conclusion than if you let the audience draw their
own.
23. Audience as Individuals
1. The level of intelligence of an audience
determines the effectiveness of some kinds of
appeals.
2. Successful persuasion takes into account the
reasons for underlying attitudes as well as the
attitudes themselves.
3. Individual's personality traits affect his/her
susceptibility to persuasion.
4. There are individuals who are highly
persuadable and who will be easily changed by any
other influencing attempt.
5. Ego-involvement with the content of the
communication increases the acceptance of its
conclusion
24. Persistence of Opinion Change
a) A communication from a positive source leads to
more rapid decay of attitude change over time than
one from a negative source.
b) A complex or subtle message produces slower
decay of attitude change.
c) Attitude change is more persistent over time if the
receiver actively participates in.
2. Repeating a communication tends to prolong its
influence.
3. More of the desired opinion change may be found
some time after exposure to the communication than
right after exposure .