This document discusses persuasion and audience analysis for public speaking. It explains that persuasion involves convincing an audience to believe a product, idea, or attitude. Audience analysis occurs before speaking and involves estimating how the audience feels about the speaker and message - whether they are supportive, uncommitted, indifferent, or opposed. Speakers should prepare to address all types of audiences and use logical, emotional, or personal approaches to connect with the audience.

1. Ch. 14
Glencoe Public Speaking
Ms. Huckabee CHS

2.  Involves your ability to convince your
audience to believe as you do.
 Means that you are trying to “sell” a product,
an idea, or an attitude.

3.  People react on the basis of what they want,
how they think, and how they feel.
 Audience analysis occurs before you speak an
is your estimation of how your audience feels
about you and your verbal message.
◦ Supportive audience – likes you and your words
◦ Uncommitted audience – hasn’t made up its mind
◦ Indifferent audience – can take or leave you, you
need to persuade them that they should care to
begin with
◦ Opposed audience – doesn’t like you or your words

4.  Audiences are often made of many types so
you should prepare to address all of them.
 How can you find out before the speech
about your audience?

5.  Logical – analytical, reason-based approach
 Emotional – hits the heart and stirs feelings of
anger, compassion, patriotism, togetherness,
etc.
 Personal – links the speaker with the audience
because of the speaker’s honesty and
competency.

6. SUCCESS!

7.  Johnson Sightler
 Cozine Pannal
 Gooding Yonce
 Raymond Ross
 Lawson Layfield-Fisher
 Mcdaniel Voyles
 Bundrick Cleary
 Vest Griffin