- Sales for the first quarter of 2012 increased 67% year-over-year to SEK 954.3 million due to strong growth across all business segments. However, operating profit declined to SEK -12.1 million from SEK 20.1 million a year ago due to increased investments in growth initiatives and non-recurring costs of SEK 14 million. - The Entertainment segment saw a 34% increase in sales driven by strengthened product offerings. Operating profit for the segment was SEK 24.1 million. Fashion sales grew 76% following geographical expansions but reported an operating loss of SEK -38.5 million due to a warehouse relocation. - While sales growth was strong across segments,

1. Financial
Results
for
the
First
Quarter
2012
18
April
2012

2. First
quarter
Yet
another
record
quarter
with
67%
year
on
year
sales
growth
-­‐
Increased
investments
in
growth
OperaCng
development
• Net
sales
up
67%
y/y
to
SEK
954.3
(571.8)
mn
• Net
sales
up
66%
at
constant
exchange
rates
1200 12,0%
954
1000 10,0%
800 8,0%
• Gross
profit
up
23%
y/y
to
SEK
135.6
(109.9) mn
with
SEK
(million)
572
600 6,0%
Margin
a
gross
margin
of
14.2%
400 4,0%
3,5%
200 2,0%
20 -­‐12
• OperaRng
profit
of
SEK
1.9
(20.1)
mn
&
operaRng
0 0,0%
margin
of
0.2%
excluding
non
recurring
items
-­‐1,3%
-­‐200 -­‐2,0%
Q1
2 011 Q1
2012
Net
Sales Operating
profit Operating
margin
• OperaRng
profit
of
SEK
-­‐12.1
(20.1)
mn
&
operaRng
margin
of
-­‐1.3%
including
non
recurring
items
of
SEK
14.0
mn
No.
of
website
visits
(’000)
No.
of
orders
(’000)
70
000 1
800
• Pre-­‐tax
profit
of
SEK
-­‐17.5m
(16.7)
mn
&
net
income
60
000
+72%
1
600
+26%
of
SEK
-­‐13.1
(12.7)
mn
50
000
1
400
1
200
• Earnings
per
share
of
SEK
-­‐0.18
40
000 1
000
800
30
000
600
20
000
400
10
000 200
0 0
Q1
2011 Q1
2012
Entertainment Fashion Entertainment Fashion
Sports
&
Health Home
&
Garden Sports
&
Health Home
&
Garden 2

3. Group
Summary
Entertainment
Fashion
Sports
&
Health
Home
&
Garden
Q1-­‐12
FY-­‐11
Q1-­‐12
FY-­‐11
Q1-­‐12
FY-­‐11
Q1-­‐12
FY-­‐11
Q1-­‐12
FY-­‐11
Net
sales
484
1,929
196
728
128
377
146
370
954
3,404
Growth
yoy
34%
29%
76%
69%
32%
33%
n/a
n/a
67%
54%
Sales
share
51%
57%
21%
21%
13%
11%
15%
11%
100%
100%
EBIT
24
102
-­‐38
20
13
40
-­‐6
5
-­‐12
129
EBIT
margin
5.0%
5.3%
-­‐19.6%
2.7%
10.4%
10.5%
-­‐4.0%
1.4%
-­‐1.3%
3.8%
Visits
22.3
81.4
30.3
75.0
3.5
9.5
2.6
5.9
58.7
171.8
Orders
1.0
4.2
0.3
1.1
0.2
0.5
0.1
0.1
1.6
6.0
3

4. Business
Profile
&
Performance
4

5. Entertainment
Increased
sales
volumes
in
all
markets
OperaCng
development
• Sales
up
34%
y/y
in
Q1
• CDON
Group
strengthen
its
posiRon
within
all
600 10,0%
product
categories.
484
• The
product
category
consumer
electronics
have
8,0%
361
increased
its
product
assortment
significantly
400
SEK
(million)
Margin
6,0%
5,0%
5,0%
• Represented
51%
(63%)
of
total
Group
sales
in
Q1
200
4,0%
2,0%
• OperaRng
profits
of
SEK
24.1
(18.2)
mn
in
Q1
18 24
0 0,0%
• OperaRng
margin
of
5.0%
(5.0%)
Q1
2011 Q1
2012
Net
Sales Operating
profit Operating
margin
No.
of
website
visits
(’000)
No.
of
orders
(’000)
23
0 00 1
0 60
+18%
+12%
1
0 40
22
0 00
1
0 20
1
0 00
21
0 00
980
20
0 00 960
940
19
0 00
920
900
18
0 00
880
17
0 00 860
Q1
2 011 Q1
2 012 Q1
2 011 Q1
2 012
5

6. Fashion
76%
year
on
year
revenue
growth
in
Q1
following
geographical
expansions
and
market
share
gains
on
the
Nordic
market
OperaCng
development
• Sales
increased
by
76%
y/y
in
Q1
• Strong
growth
despite
moderate
development
on
the
400 40,0%
general
clothing
and
shoes
market
30,0%
• New
sales
branch
for
the
BriRsh
market
opened
in
the
196
period
200 112 20,0%
SEK
(million)
Margin
10,0%
• Represented
21%
(20%)
of
total
Group
sales
0 0,0%
-­‐4
-­‐3,9% -­‐39
-­‐10,0%
• OperaRng
profits
of
SEK
-­‐24.5
(-­‐4.4)
mn
in
Q1
excluding
non
recurring
items
and
SEK
-­‐38.5
(-­‐4.4)
-­‐200 -­‐19,6% -­‐20,0%
Q1
2 011 Q1
2012
mn
including
non
recurring
items
of
SEK
14
mn
Net
Sales Operating
profit Operating
margin
• OperaRng
margin
of
-­‐19.6%
(-­‐3.9%)
including
non
recurring
items
No.
of
website
visits
(’000)
No.
of
orders
(’000)
• RelocaRon
of
warehouse
for
Nelly.com
is
expected
to
35
0 00 350
result
in
non
recurring
costs
of
SEK
22.0
mn,
spread
+136%
+71%
over
Q1-­‐Q3
2012,
of
which
SEK
7.0
mn
has
been
30
0 00 300
aaributed
to
Q1
25
0 00 250
• AddiRonal
one
off
costs
in
Q1
of
SEK
7.0
mn
related
to
adjusted
offset
model
for
returned
goods
20
0 00 200
• SEK
20.5
mn
was
set
aside
for
the
geographical
15
0 00 150
expansion
of
Nelly.com
outside
the
Nordic
countries
10
0 00 100
5
0 00 50
0 0
Q1
2 011 Q1
2 012 Q1
2 011 Q1
2 012
6

7. Sports
&
Health
32%
year
on
year
revenue
growth
in
Q1
with
conRnued
geographical
expansion
OperaCng
development
• Sales
up
32%
y/y
in
Q1
• Growth
in
all
product
categories
and
markets
with
200 14,0%
strongest
growth
in
Finland,
Norway
and
Denmark
12,0%
• Private
label
Star
NutriRon
has
widened
its
assortment
11,2% 10,4%
128 10,0%
SEK
(million)
Margin
97
8,0%
• Sports
&
Health
segment
represented
13%
(17%)
of
6,0%
Group
sales
in
the
period
4,0%
11 13 2,0%
• OperaRng
profits
of
SEK
13.3
(10.8)
mn
0 0,0%
• OperaRng
margins
of
10.4%
(11.2%)
Q1
2 011 Q1
2012
• Margins
affected
by
market
investments
Net
Sales Operating
profit Operating
margin
No.
of
website
visits
(’000)
No.
of
orders
(’000)
4
0 00 200
+47%
+27%
3
5 00 180
160
3
0 00
140
2
5 00 120
2
0 00 100
1
5 00 80
60
1
0 00
40
500 20
0 0
Q1
2 011 Q1
2 012 Q1
2 011 Q1
2 012
7

8. Home
&
Garden
Increasing
market
shares
OperaCng
development
• The
Q1
2011
figures
for
the
Home
&
Garden
segment
includes
Rum21
from
Feb
2011.
In
Q2
2011
150 146
7,0%
Tref.com
was
acquired
100 5,0%
4,4%
SEK
(million)
3,0%
• The
segment’s
sales
amounted
to
SEK
146.3
(2.4)
mn
Margin
50
2
in
Q1
0 1,0%
0
-­‐6 -­‐1,0%
• Home
&
Garden
accounted
for
15%
of
total
Group
-­‐50
-­‐3,0%
sales
in
Q1
-­‐100
-­‐4,1%
-­‐5,0%
Q1
2 011 Q1
2012
• OperaRng
profit
of
SEK
-­‐5.9
(0.1)
mn
in
Q1
Net
Sales Operating
profit Operating
margin
• OperaRng
margins
of
-­‐4.0%
(4.4%)
• The
segment’s
operaRng
margin
is
under
pressure
as
a
result
of
the
Nordic
expansion
and
strong
pressure
on
prices
in
the
white
goods
category
8

9. Financial
Performance
&
PosiCon
9

10. Income
Statement
2012 2011
• Net
interest
&
other
financial
items
of
(SEK
million) Jan-­‐Mar Jan-­‐Mar
SEK
-­‐5.4
(-­‐3.4)
mn
in
Q1
reflected:
Net
Sales 954,3 571,8
• The
Group’s
SEK
200
mn
revolving
Gross
profit 135,6 109,9
credit
facility
and
interests
costs
related
Gross
margin
(%) 14,2% 19,2%
to
it
Operating
profit
e xcl
non-­‐
• Interest
costs
related
to
the
converRble
1,9 20,1
recurring
i tems
bond
issued
in
December
2010
Opearting
margin% 0,2% 3,5%
Operating
profit
i ncl
non-­‐
-­‐12,1 20,1
• PosiRve
income
tax
effect
of
SEK
4.5
recurring
i tems
(-­‐4.0)
mn
Opearting
margin% -­‐1,3% 3,5%
Income
before
tax -­‐17,5 16,7
Net
i ncome -­‐13,1 12,7
Basic
e arnings
per
share
(SEK) -­‐0,18 0,19
Diluted
e arnings
per
share -­‐0,18 0,19
10

11. Cash
Flow
2012 2011 2011
• Cash
flow
from
operaRng
acRviRes
before
(SEK
million) Jan-­‐Mar Jan-­‐Mar Jan-­‐Dec
changes
in
working
capital
of
SEK
-­‐32.8
Cash
flow
from
operating
(2.2)
mn
in
Q1
activities
-­‐32.8 2.2 124.3
Changes
i n
working
capital -­‐201.7 -­‐164.1 71.6
• SEK
-­‐201.7
(-­‐164.1)
million
change
in
working
Cash
flow
from
operations -­‐234.5 -­‐161.9 195.9
capital
in
Q1
Cash
flow
from/to
i nvesting
• Higher
inventory
levels
due
to
increase
of
-­‐12.0 -­‐7.3 -­‐345.8
activities
more
inventory
intensive
products
in
the
Entertainment
segment
(mainly
consumer
Cash
flow
from/to
financing
0.0 0.0 136.2
electronics),
the
Fashion
and
Sports
&
activities
Health
segments,
but
also
due
to
the
Change
and
cash
e quivalents
for
-­‐246.6 -­‐169.2 -­‐13.8
acquisiRon
of
Tref
the
period
Cash
and
cash
e quivalents
at
the
• Cash
flow
to
invesRng
acRviRes
of
SEK
period's
start
417.4 431.3 431.3
-­‐12.0
(-­‐7.3)
mn
in
Q1
Translation
difference -­‐0.2 -­‐0.8 -­‐0.1
• Primarily
reflected
investments
in
the
Cash
and
cash
e quivalents
at
the
170.6 261.3 417.4
Group’s
web
plajorms
period's
e nd
11

12. Financial
PosiCon
2012 2011 2011
• Capital
employed
decreased
by
SEK
11.3
mn
(SEK
million) 31-­‐mar 31-­‐mar 31-­‐Dec
y/y
to
SEK
785.8
mn
in
Q1
Total
non-­‐current
assets 611,8 274,0 603,3
Inventories 509,6 295,8 459,1
• Return
on
capital
employed
declined
y/y
to
13.1%
(27.0%)
in
Q1
Total
receivables 143,5 106,6 145,6
Cash
and
cash
e quivalents 170,7 261,3 417,4
• Total
long-­‐term
interest
bearing
borrowings
Total
assets 1
435,6 937,7 1
625,3
of
SEK
366.8
(209.0)
mn
in
Q1
Total
e quity 404,0 360,5 417,3
• Net
debt
posiRon
of
SEK
196.1
(-­‐52.2)
mn
at
Interest
bearing
l iabilities 381,8 209,0 379,8
the
end
of
Q1,
compared
to
net
cash
Non-­‐interest
bearing
l iabilites 649,8 368,2 828,2
posiRon
of
SEK
37.6
mn
in
the
end
of
Q4
Total
e quity
and
l iabilities 1
435,6 937,7 1
625,3
2011
• Cash
and
cash
equivalents
decreased
to
SEK
107.7
(261.3)
mn
at
the
end
of
Q1,
compared
to
SEK
417.4
mn
at
the
end
of
Q4
2011
12

13. Long-­‐term
AmbiCon
and
Strategic
PrioriCes
To
become
a
leading
e-­‐commerce
player
in
each
of
the
Group’s
operaRng
market
segments
&
territories
Market leading in
every segment in which
we choose to compete
AmbiCon
level
Grow faster than competitors
EBIT margin in line with peers
Strategic
PrioriCes
ConRnue
Establish
Drive
growth
Secure
Pursue
M&A
roll
out
Fashion
CDON.com
in
verRcals
by
OperaRonal
and
Start-­‐ups
internaRonally
shopping
mall
leveraging
Excellence
into
new
and
exisRng
segments
Strategic
Enabler
Talent
13

14. For
further
informaCon,
please
visit
www.cdongroup.com
or
contact:
CDON
Group
Investor
RelaCons
+
46
(0)
70
080
76
46
ir@cdongroup.com
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