Electrolux's Q2 2011 results showed a decline in EBIT to SEK 745 million due to weak demand, lower prices, and increased costs, resulting in a margin of 3.1%. The company announced the acquisition of Olympic Group to bolster growth in emerging markets and reported a noticeable deterioration in consumer durables sales across various regions, while cash flow showed structural improvements. Future projections highlight expected price increases and operational adjustments to combat ongoing cost pressures.

1. Q2 Results,
July 19, 2011
Keith McLoughlin,
President and CEO
Jonas Samuelson, CFO & COO
Peter Nyquist, SVP IR

2. Q2 Highlights
EBIT (SEKm) Margin (%)
2500 8  EBIT declined to SEK 745m
– Weak demand
2000
5,4 6 – Lower prices
1500
1326,0
– Higher costs for raw
4 materials
3,1
1000
– Higher costs for sourced
696,0
2 products
500
 Restore results going
0 0 forward
2010 2011
(SEKm) Q2 2011 Q2 2010
– Increase prices
Sales 24,143 27,311 – Cost-efficiency measures
EBIT* 745 1,477
Margin 3.1% 5.4%
– Global Operations
*) EBIT excluding items affecting comparability
2

3. Q2 Cash flow
 Operating cash flow amounted to SEK 930m
 Continued structural improvement of working capital
 Cash flow reflects normal seasonal pattern
– Build-up of inventories
– Higher payables
 Lower operating income than Q2, 2010
 Dividend payment for 2010 of SEK 1,850m
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4. Acquisition of Olympic Group
– accelerating growth in emerging markets
 Purchase agreement signed
– Paradise Capital’s 52% controlling
interest acquired
– 40.60 EGP per share
 Mandatory Tender Offer is expected
to be finalized July/August 2011
Olympic Group
2010 (SEK, recurring figures, excluding Namaa & B-Tech)
Sales 2.5bn
EBIT 280m
EBIT margin 11%
Net profit 200m
4

5. Consumer Durables
Major Appliances Europe,
Middle East & Africa
EBIT (SEKm) Margin (%)  Lower sales as a result of
1500 12
lower volumes and price
10 pressure
 Lower EBIT
1000 8
– Lower volumes
5,3 6
– Lower prices
500
499,0
4 – Higher input and
311,0
2,0 transportation costs
2
 Price increases going forward
0 0
2010 2011
(SEKm) Q2 2011 Q2 2010
Sales 7,660 8,603
EBIT 156 453
Margin 2.0% 5.3%
5

6. Increased growth in Eastern
Europe
Quarterly comparison, year over year
10%
5%
0%
-5%
-10%
-15%
2006 2007 2008 2009 2010 2011
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
W. Europe 4% 1% 1% 5% 1% 1% -1% -5% -4% -4% -5% -8% -9% -9% -4% -2% 1% 0% 0% 0% -2% -2%
E. Europe 1% 9% 6% 7% 14% 5% 5% 10% 6% 5% 4% -15% -31% -30% -26% -17% -7% 1% 5% 13% 13% 12%
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7. Consumer Durables
Major Appliances North America
EBIT (SEKm) Margin (%)
600 6
 Weak demand for appliances
4,7
and lower prices led to lower
sales
400 4
 EBIT declined to SEK 138m
– Lower prices
1,8
200 2
– Lower volumes (appliances)
– Higher raw-material costs
0 0 – Higher transportation costs
– Higher costs for sourced products
-200 -2  Price increases in place
2010 2011
– Second round starting in August
(SEKm) Q2 2011 Q2 2010
Sales 7,544 9,308
EBIT 138 439
Margin 1.8% 4.7%
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8. North America is estimated to
have declined by 10% in Q2
Quarterly comparison, year-over-year
15%
10%
5%
0%
-5%
-10%
-15%
-20%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2006 2007 2008 2009 2010 2011
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9. Consumer Durables
Major Appliances Latin America
EBIT (SEKm) Margin (%)
400 8
 Market growth in Brazil at
lower pace
5,7
– Strong growth in the rest of
300 6
Latin America
 EBIT declined to SEK 114m
200 4
3,1 – Negative customer mix due to
consolidation of retailers
100 2 – Increased raw-material costs
– Price pressure
0 0 – Increased marketing
2010 2011
investments
(SEKm) Q2 2011 Q2 2010
Sales 3,708 3,667
EBIT 114 209
Margin 3.1% 5.7%
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10. Consumer Durables
Major Appliances Asia/Pacific
EBIT (SEKm) Margin (%)
300 14
 Market growth in Australia but
lower EBIT
12
10,2 – Higher raw-material costs
200
9,1 10
– Price pressure
174,0
145,0
8
 Southeast Asia and China
6 – Market-share gain in strong
100
4
markets
2
0 0
2010 2011
(SEKm) Q2 2011 Q2 2010
Sales 1,945 2,035
EBIT 177 207
Margin 9.1% 10.2%
10

11. Consumer Durables
Small Appliances
EBIT (SEKm) Margin (%)
400 15
 Higher sales in comparable
currencies due to higher
12 volumes and improved mix
300
9
 Lower EBIT
211
200 6,2
– Higher product costs
114
6
– Increased investment in small
100 domestic appliances
3
1,3
– Price pressure
0 0 – Higher costs for raw materials
2010 2011
(SEKm) Q2 2011 Q2 2010
Sales 1,794 1,966
EBIT 23 122
Margin 1.3% 6.2%
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12. Professional Products
Food-service & Laundry products
EBIT (SEKm) Margin (%)
 Lower sales and lower underlying
400 18,4 20
EBIT for Food-service
– Positive effect of SEK 90m related
300 15
to a divestment
12,0
– Lower project sales in Southern
200 177 10 Europe
– Higher raw-material costs
100
91
5 – Price increases
 Solid results for Laundry products
0 0 – Higher volumes
2010 2011
– Price increases
– Negative mix impact
(SEKm) Q2 2011 Q2 2010
– Negative FX impact
Sales 1,491 1,730
EBIT 274 207
– Higher raw-material costs
Margin 18.4% 12.0%
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13. Q3 and H2 2011
In accordance with forward-looking statements
in the CEO letter
Q3 2011 H2 2011 Comment
Easier comparables
Volumes Higher Higher in US in Q3
Slightly Increases in NA and Latam,
Price Flat gradual increases in Europe in Q4
positive
Mix improvement from product
Slightly
Mix Flat launches offset by negative
negative country/customer mix
SEK 800m in H2 whereof
Raw-material costs Higher Higher
SEK 500m in Q3
Costs from Global Approximately evenly
SEK 125m SEK 250m distributed between quarters
Operations
Manufacturing Approximately evenly
SEK 125m SEK 250m distributed between quarters
footprint savings
13

14. 14

15. Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the meaning
of the US Private Securities Litigation Reform Act of 1995. Such statements
include, among others, the financial goals and targets of Electrolux for
future periods and future business and financial plans. These statements
are based on current expectations and are subject to risks and uncertainties
that could cause actual results to differ materially due to a variety of factors.
These factors include, but may not be limited to the following: consumer
demand and market conditions in the geographical areas and industries in
which Electrolux operates, effects of currency fluctuations, competitive
pressures to reduce prices, significant loss of business from major retailers,
the success in developing new products and marketing initiatives,
developments in product liability litigation, progress in achieving operational
and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with
existing businesses, progress in achieving structural and supply-chain
reorganization goals.
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