The Q2 2010 results report a 3% increase in net sales in comparable currencies, driven by strong recovery in the US and improved EBIT margin of 5.4%. However, raw material costs have increased significantly, impacting profitability. The outlook for the coming quarters suggests ongoing challenges with component shortages and rising material prices, but a potential goal of reaching a 6% operating margin for the full year is anticipated.

1. Q2 Results,
July 19, 2010
Hans Stråberg, President and CEO
Jonas Samuelson, CFO
Peter Nyquist, IR

2. Q2 Highlights
EBIT (SEKm) Margin (%)
2500 10
Net sales increased by 3% in
comparable currencies
8
2000 Solid recovery in the US on
5,4 6
the back of the rebate
1500 3,7
4 program
2 Southern Europe volatile
1000
0
EBIT SEK 1,477m, excluding
500 items affecting comparability
-2
Volume growth
0 -4
2009 2010
Positive mix
(SEKm) Q2 2010 Q2 2009
Raw-material headwind
Sales 27,311 27,482 Increased marketing spend
EBIT 1,477 1,027
Margin 5.4% 3.7%
2

3. Operating cash flow Q2, 2010
Solid cash flow 4000
3500
Positive earnings
3000
contribution 2500
Seasonal build-up of 2000
inventories 1500
Higher level of investments 1000
500
compared to last year
0
-500
-1000
-1500
Operations (excl. Change in assets Investments Operating cash
assets and liab.) and liabilities flow
Q2, 2009 Q2, 2010
3

4. Raw-material costs 2010
Other 18%
Aluminum 4%
Copper 7%
2010 ~ SEK 1 Billion in increase
Plastics 23%
Negative impact of
2009
SEK
SEK 300m y-o-y in Q2
19 billion Raw-material y-o-y headwind
expected to increase to SEK
500m in Q3
Steel 48%
4

5. Consumer Durables
Europe
EBIT (SEKm) Margin (%)
1200 10 Lower sales
Decline in private label sales
8
Price pressure
800
5,4 6 Strong EBIT improvement
Strong mix – increased sales
4
400 2,9 within built-in segment
2 Cost savings – Previous cost
measures
0 0
2009 2010
Increased marketing spend
(SEKm) Q2 2010 Q2 2009 Strong results for floor-care
Sales 9,349 10,452
products – mix improvement
EBIT 504 300
Margin 5.4% 2.9%
5

6. The European market continued
to be unchanged in Q2
Quarterly comparison, year over year
10%
5%
0%
-5%
-10%
-15%
2006 2007 2008 2009 2010
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
West. Europe 4% 1% 1% 5% 1% 1% -1% -5% -4% -4% -5% -8% -9% -9% -4% -2% 1% 0%
East. Europe 1% 9% 6% 7% 14% 5% 5% 10% 6% 5% 4% -15% -31% -30% -26% -17% -7% 1%
6

7. Consumer Durables
North America
EBIT (SEKm) Margin (%)
Solid market growth led to higher
800 8
volumes
600 6
Exited unprofitable volumes
5,1
4,6 Increased sales under own brands
400 4 Improved earnings in comparable
currencies
200 2
Improved mix
Increased sales of air-conditioners
0 0
Extra consolidation and transition
-200 -2 costs
2009 2010
Higher raw-material costs
(SEKm) Q2 2010 Q2 2009
Lower sales and operating income for
Sales 10,027 9,848
floor-care products
EBIT 458 498
Margin 4.6% 5.1%
7

8. Strong growth in US in the
second quarter
Quarterly comparison, year-over-year
15%
10%
5%
0%
-5%
-10%
-15%
-20%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2006 2007 2008 2009 2010
8

9. Consumer Durables
Latin America
EBIT (mSEK) Margin (%)
400 10,0 Slowdown of market
growth in Brazil
300 7,5
Expired tax incentives
6,1
Rest of Latin America
200 4,3 5,0
showed strong growth
Improved operating
100 2,5
income
0 0,0
Higher volumes
2009 2010
Improved effiency
(SEKm) Q2 2010 Q2 2009
Positive currency impact
Sales 3,905 3,326
EBIT 237 142
Margin 6.1% 4.3%
9

10. Consumer Durables
Asia/Pacific
EBIT (SEKm) Margin (%)
250 10,1 12,0
Australia: Improved EBIT
despite market decline
10,0
200
Improved product mix
8,0
150
Positive currency impact
6,0 Improved efficiency
100
3,0 4,0 Southeast Asia and China
50 Market-share gain
2,0
Positive impact of cost-cutting
0 0,0 measures
2009 2010
(SEKm) Q2 2010 Q2 2009
Sales 2,298 2,004
EBIT 231 61
Margin 10.1% 3.0%
10

11. Professional Products
EBIT (SEKm) Margin (%)
300 15,0
Stabilization of market
12,0
demand
250
12,0
Improved operating income
200 8,9
9,0 Food service
150
Improved product mix
6,0
100 Higher production efficiency
50
3,0 Lower costs for raw
materials
0 0,0
2009 2010 Laundry products
Improved cost efficiency
(SEKm) Q2 2010 Q2 2009
Sales 1,730 1,850 Improved mix
EBIT 207 165
Margin 12.0% 8.9%
11

12. Third quarter
Top line development
Product mix; continues to have a positive impact
Market volumes; flat year-over-year
Price development; defend current levels
Cost development
Cost savings; positive impact from restructuring program
Raw material prices; peak in Q3, y-o-y negative effect of SEK 500m
Increase marketing and brand spend
Take into account
With more replacement business there is less seasonal variations
between quarters
The appliance industry is experience a shortage of components
which is expected to continuo into the second half of 2010
12

13. Full year 2010
“…….. I still think 2010 could be the year
we approach our goal of an
operating margin of 6%
with continued improved capital efficiency.”
13

14. 14

15. Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the meaning
of the US Private Securities Litigation Reform Act of 1995. Such statements
include, among others, the financial goals and targets of Electrolux for
future periods and future business and financial plans. These statements
are based on current expectations and are subject to risks and uncertainties
that could cause actual results to differ materially due to a variety of factors.
These factors include, but may not be limited to the following: consumer
demand and market conditions in the geographical areas and industries in
which Electrolux operates, effects of currency fluctuations, competitive
pressures to reduce prices, significant loss of business from major retailers,
the success in developing new products and marketing initiatives,
developments in product liability litigation, progress in achieving operational
and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with
existing businesses, progress in achieving structural and supply-chain
reorganization goals.
15