Pearl and Dean categorize audiences by gender, age, family, and culture, targeting revenge at 16-30 year olds. Revenge would fall under their red category along with films like Kong: Skull Island, Fast and Furious 8, Keep Watching, and Unlocked - all thrillers, horrors, actions or crimes. Channel 4 categorizes by interests and personality, suggesting revenge's audience would be activists against domestic abuse as its storyline relates to their cause by helping recognize and stop abuse. Channel 4's system is preferred over Pearl and Dean's as abuse has no age limit.