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Question 4
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- 2. The Core audiencefor my opening sequence/film ranges from the ages of 18 to 25 and is predominantly male. Age - The age of my target audience is from 18 to 25 years old, this is the age bracket that horror movies/films have the most success in and make the most amount of money. Additionally, this is the age group that is legally allowed to view the content and they will understand most of what happens in the movies/films as they are adult themed. Gender - The most common gender to watch horror movies/films are males. This does follow the stereotype of the male role being masculine and not getting scared at a movie whereas women have a more fearful approach. Another reason Males are the main target audience for horror movies is because of the over sexualisation of female characters, this means men are more likely to watch horror movies and therefore more profit will be generated. Ethnicity – There is a wide range of ethnic diversity within the audience of a horror film/movie, horror movies have large success in the US which is a hugely multi–cultural society very similar to the UK. Who would be the audience for your film?
- 3. *Socio-economic Profiling A Highranking professionals; lawyers, doctors etc. B Middle class professionals; middle managers in business, teachers. C1 “White collar” office workers; junior managers, office clerks, bank clerks, nurses etc. C2 Skilled manual workers; carpenters, electricians etc. D Semi-skilled and unskilled manual workers; drivers, post sorters, labourers E People subsisting on state benefits; the unemployed, pensioners etc. Who would be the audience for your film? My target audience will fit into the C1, C2 or D category as they have free time at weekends and appreciate the type of films the horror genre entails. These socio- economic groups are middle/lower class.
- 4. **Psychographic Profiling Reformer Anindependent thinker, craving harmony and authenticity Explorer Someone desiring discovery, challenge and new experiences Succeeder A goal-orientated organiser who needs control Aspirer A materialistic seeker of status Mainstreamer Someone in search of security, belonging and routine Struggler An escapist who lives for today but is often viewed as a loser Resigned Someone focused on survival and nostalgia with long-held values Who would be the audience for your film? Two of my characters are mainstreamers, Charlie and Josh whereas Dom is Resigned. Whereas the target audience will mainly consist of mainstreamers which want to view horror movies with their friends. On the next slide there are some audience examples.
- 5. Target Audience Examples Ienjoy clubbing and social media in general with my friends. I also play football and jog regularly whilst at Uni, some of my hobbies include cycling and rock climbing. Finally, I love horror movies that have a good story and relatable characters as well as the movie being cheap to watch or buy ! I am 20 years old and studying fine art at Southampton University, I have on younger brother who is very similar to me and an older sister who lives abroad in Spain. I play football and go to the gym regularly allowing me to get out of flat. I am active but sometimes have very lazy days watching movies and TV. ‘Hard work leads to success’. Tess Davis 6 Mutual Friends Charlotte Kent 29 Mutual Friends James Ford 15 Mutual Friends Lads Football 15 Members 1698 Requests I spend a lot of my time with friends when I am not working, we love going shopping and looking around the city. I also enjoy fashion and photography which is why I shop a bit too much ! I enjoy clubbing and going to parties to meet new people. I am22 years old and in my last year of University, I study at London Fashion College and work in Timberland. I go on holiday twice a year to Australia and the Caribbean as I have family who now live there. Finally, i sing and song write in my spare time which is, now that i think about it, not that spare anymore. I balance work, education and socializing and then I have no more free time. ‘If it doesn't fit try it in another colour’. Tess Davis 14 Mutual Friends Adam Parker 37 Mutual Friends 3027 Requests Daniel Cavv 32 Mutual Friends Shopping Squad 8 Members Adam Parker Katy Niece Who would be the audience for your film?
- 6. Audience Profile • Onthe previous slide we can see two ideal audience profiles for my film/movie. These are stereotypical audiences members made from observing my research more carefully. This target audience is therefore going to be roughly around the age of 18 to 25 and have an average income of about £19,000 to £20,000 per year. The next slide illustrates the audience data that will be watching my film/movie.
- 7. Audience Data This piechart shows us the different percentages between a male and female audience watching horror. This data directly correlates to my audience research as we can see that the horror genre is generally preferred by males. This allows me to include more male orientated themes and thus works to my advantage. This pie chart illustrates to us what type of sub genre within horror is more popular. This is helpful data as it allows me to create a story that comfortably fits into that sub genre and thus give the best outcome from my audience. Additionally, the data gives me a strong indicator of what I should include in my film/movie for it to be successful. This chart is focused upon the film audiences age. As stated in previous research I conducted this shows how the prim horror age is between 19- 24. This means adult themes will be prominent and that I can include everything I desire to in my film as my audience are mature. Finally, this data means I can specifically focus my work on my audiences preferences and therefore making it more enjoyable for them, the consumer.