The document provides information on several films and film magazines to help determine the target audience for a new drama film. Key details include:
- The films appeal mainly to older (40+) audiences, especially those in the upper-middle class (AB demographic), due to complex subject matter.
- Film magazines Total Film and Empire largely attract educated, affluent males aged 18-39 who are passionate about film and new technology.
- This research indicates the new drama film should target 45+ audiences in the AB demographic, using sophisticated language and focusing on themes of obsession, addiction, and unpredictability.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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1. We Need To Talk About Kevin Comparable Profile Source: pearlanddean.com Released: 21st October 2011 Genre: Drama, Thriller Price: D+ Estimated box office: £1,000,000 Director: Lynne Ramsay Film cast: Tilda Swinton, John C.Reily, Siobhan Fallon, Grant Show Certificate: Distributor: Artificial Eye The Story: The mother of a teenage boy who went on a high-school killing spree tries to deal with her grief and feelings of responsibility for her child's actions by writing to her estranged husband.
2. Trust Comparable Profile Source: pearlanddean.com Released: 8th July 2011 Genre: Drama Price: C- Estimated box office: £1,000,000 Director: David Schwimmer Film cast: Clive Owen, Catherine Keener, Dan Scanlon Certificate: Distributor: Lionsgate Films The Story: A dark drama about the damaging effects an online sexual predator has on a family. Clive Owen and Catherine Keener will play the parents of a 14-year-old girl who are stunned to discover she has been victimized by an adult who gained her trust posing as a teenager on a chat room.
3. The Big Picture Comparable Profile Source: pearlanddean.com Released: 22nd July 2011 Genre: Drama Price: D+ Estimated box office: £500,000 Director: Morgana Davies Film cast: Romain Duris, Eric Lartigau Certificate: Distributor: Artificial Eye The Story: Paul Exben is a success story - partner in one of Paris's most exclusive law firms, big salary, big house, glamorous wife and two sons straight out of a Gap catalog. But when he finds out that Sarah, his wife, is cheating on him with Greg Kremer, a local photographer, a rush of blood provokes Paul into a fatal error.
4. Beginners Source: pearlanddean.com Comparable Profile Released: 22nd July 2011 Genre: Drama Price: C- Estimated box office: £1,000,000 Director: Mike Mills Film cast: Ewan McGregor, Christopher Plummer, Melanie Laurent Certificate: Distributor: Universal Pictures The Story: A young man is rocked by two announcements from his elderly father: that he has terminal cancer, and that he has a young male lover.
5. Black Swan Comparable Profile Source: pearlanddean.com Released: 21st January 2011 Genre: Drama, Thriller Price: C- Estimated box office: £4,000,000 Director: Darren Aronofsky Film cast: Mila Kunis, Natalie Portman, Winona Ryder, Vincent Cassel Certificate: Distributor: Twentieth Century Fox The Story: A thriller that hones in on the relationship between a veteran ballet dancer and a rival.
6. I wanted to create a strong estimation of my target audience with the previous 5 films. These 5 films are within my genre as they include self destruction, coming of age, obsession, loneliness, pain, love, loss – a whole mix of emotions which is what the drama genre is all about. The films all have very different plot lines however there are similarities to mine that I have picked out, for example in Black Swan, Nina begins to get in touch with her dark side - a recklessness that threatens to destroy her just like characters Allison and Tulip in my film battle with their dark sides of addiction. All films attract quite a wide range of age groups, with We Need To Talk About Kevin gaining a majority audience in the 40+ category, perhaps due to the complex subject matter . Similar to Trust, Black Swan and The Big Picture which both seem to connect mainly with 45+ audiences, however in Trust and Black Swan a significant amount of 15-24 year olds are interested (24%). On the other hand Beginners, 15-24 year olds have nearly took up half of the audience with 46%., this may be because the plotline and the issues dealt with connect to a younger audience. The demographic class group for the majority of the films is AB with Beginners majority at C1 with AB not far behind, these groups are at the extreme high; Group AB are mostly senior managers and professionals, earning significantly higher than the average wage. They are well educated and many have or are currently studying for a degree or diploma. By finding this out I can learn a little bit more about my target audience and as a result help me improve my product. Based on these findings, my target audience is likely to tilt towards the 45+ age group and in the AB demographic class group, due to the complex subject matter. However I do believe it appeals to anyone over the age of 18 and I will also take into consideration the 18+ age group too. Out of these 5 films mine will be most relatable to Beginners , Black Swan and Trust. This is because of the theme of addiction and obsession in Black Swan, the victimisation of a young child in Trust and being rocked with unpredictability in Beginners. Taking this audience and my previous research into mind, I will most likely have little dialogue as I feel a narrator could fit much better, with slightly audible dialogue in parts where strong emotions are present. The trailer will also to feature music of different tracks running at different volumes throughout. The narrator s voice should have soul and feeling to set the scene as this will be the first thing the audience hears in the trailer. As for the editing pace, it will be fast as this will reinforce the spiral of emotions and it helps to create the tension within the plot, a trait that works really well in drama trailers, so I will be experimenting with this. I would like for my film to draw in a mixture of different individuals, some that can relate to the different characters and some that just want to escape to another world.
7. Audience of Film Magazines Total Film Empire Top 2 film magazines
8. Reader Profile of 76% Male, Affluent ABC1 movie fans. Smart, sophisticated, opinion leading consumers who are totally tech savvy and always ahead of the curve. [Source: www.bauermedia.co.uk] Empire magazine readers are film enthusiasts, predominantly Men aged 18 to 39 years; and over 85% are generation X or Y. They are opinion leaders who love to know everything about the movies, entertainment and the ever changing world of technology. They are knowledgeable about the film classics through to the latest behind the scenes news and scoops from Hollywood. These core entertainment enthusiasts will influence the decisions of their peers; not only on film and home entertainment but also on subjects like music, books and the latest technology. Research shows That Empire readers will keep their magazine for future reference instead of throwing it away once they have read it. This audience can not be effectively reached via any other men’s magazine as 84% of Empire readers do not read any other title. Empire readers are early adopters and are 3 times more likely than the population to invest in new technology; if they don’t already own it they plan to buy it in the next 12 months. Over 75% are big or medium spenders, investing time and money on their own entertainment. On average Empire readers will spend 50% more on IT products. These movie enthusiasts can afford to spend lots of money and are in the largest socio-economic sector (AB) and over half have or are currently studying for a degree or diploma. The majority of Empire readers have professional or managerial roles, earning significantly higher than the average wage with over 60% being either Young Optimists; they are social aware; having the latest is key for this audience.
9. Reader Profile of Total film receives 561,000 readers monthly and out of this 408,000 are male and 154,000 are female. The magazine gets roughly similar sales for both demographic classes, ABC1 and C2DE suggesting that it has a wider appeal than Empire which has more ABC1 readers. This suggests that Empire is more sophisticated and complex. Total Film aims at primarily a younger audience with 89% of its readers being 15-44. Total Film readers watch an average of 2.9 films a week and bought an average of 28 pre-recorded DVDs in the past 12 months. More than 60% have bought a product or service as a result of advertising or articles in the magazine. 26% go to the cinema at least once a week.
10. Reader Profile Evaluation My film is for both genders to enjoy however more men read film magazines than women. So from this research I have decided to challenge this ideology and try and cater my magazine front cover to both genders respectively. I will be using sophisticated language to attract my educated and in-trend audience. Total Film & Empire have a hardworking and educated readership. Looking good and having a flash lifestyle is extremely important to their readers, especially Empire. Very media and film savvy From the magazine research and film research I will be targeting the AB social demographic class and an audience of 18-50+ year olds. They are knowledgeable about the film classics through to the latest behind the scenes information and gossip from Hollywood. Likely to invest in new technology and are entertainment enthusiasts They are early adopters and having the latest is key for this audience Socially aware